Nike to Sell Hurley Surfwear Brand to Bluestar Alliance
October 29 2019 - 5:39PM
Dow Jones News
By Colin Kellaher
Nike Inc. (NKE) on Tuesday said it agreed to sell its Hurley
surfwear brand to licensing firm Bluestar Alliance LLC for an
undisclosed amount.
The Beaverton, Ore., footwear giant said it expects to complete
the sale in December.
Nike acquired the businesses from surfwear industry icon Bob
Hurley in 2002.
Bluestar, founded in 2006, owns and markets a portfolio of
consumer brands including Bebe, Tahari, Limited Too and
Brookstone.
Write to Colin Kellaher at colin.kellaher@wsj.com
(END) Dow Jones Newswires
October 29, 2019 17:24 ET (21:24 GMT)
Copyright (c) 2019 Dow Jones & Company, Inc.
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