NEW YORK, July 30, 2019 /PRNewswire/ -- Today, Nielsen
(NYSE: NLSN) announced it has entered into a strategic partnership
with Quotient Technology (NYSE: QUOT), a leading digital-first
provider of data, media, and promotions platforms powered by
purchase data. Through this new strategic partnership, Nielsen will
bring Quotient's omni-channel purchase intelligence into its
audience and performance measurement to allow clients to deliver on
the next frontier of data-driven marketing.
As consumers seek more integrated shopping experiences, brand
marketers are increasingly using data to drive decisions on how
they allocate their media investments and connect with the
consumers along their purchase journey. Bringing together
Quotient's retailer-powered data set of more than 100 million
buyers and its media and promotions activation platforms with
Nielsen measurement solutions, this strategic partnership will
provide advertisers and agencies with exclusive access to consumer
insights, enabling incremental sales through more sophisticated,
data-powered marketing at scale.
"As marketers continue to adapt to connect with the omni-channel
shopper, advertisers are blurring the lines between media and trade
to capture incremental growth through a curated consumer
experience," said Matt Krepsik,
Global Head of Analytics at Nielsen. "This collaboration with
Quotient aligns with our strategy to provide clients with consumer
intelligence to inform and optimize their advertising investments
across all the touchpoints on the purchase journey."
Through Nielsen insight and measurement solutions, clients will
have access to Quotient's purchase and intent data set. This
represents nearly 5 billion purchase transactions powered by retail
partners generating more than $150
billion in annual sales, as well as Quotient's digital
promotion data including billions of digital coupons clipped per
year. Quotient data sets will be exclusively provided to Nielsen
for integration across Nielsen Digital Ad Ratings, Campaign Lift
and Multi-Touch Attribution, offering marketers with a trusted view
of media exposure connected to comprehensive understanding of
purchasing behavior and intent.
"We're excited to partner with Nielsen, bringing together two
powerful data and media brands and platforms to enable efficient
marketing spend," said Mir Aamir,
CEO, Quotient Technology. "Consumer brand marketers are demanding
seamless digital solutions to deliver results at scale. Together we
can meet this need by bringing an unparalleled combination of
insights, activation, and measurement that will propel the industry
forward. "
The strategic partnership will also extend to Nielsen's
analytics, activation and planning solutions, including Nielsen
Marketing Cloud and Nielsen Media Impact. Nielsen customers will be
able to seamlessly access Quotient Audiences' more than 2,500
consumer packaged goods (CPG) ready buyer segments through the
Nielsen Marketing Cloud. By bringing together the companies'
product and data offerings, Nielsen and Quotient will be able to
provide advertisers, publishers and platforms with greater
comparability across media channels and coverage across the retail
space, including 20,000 stores across the
United States. Nielsen plans to make lift measurement and
activation services that use Quotient data available to clients
beginning Sept. 1, 2019.
About Nielsen
Nielsen Holdings plc (NYSE: NLSN) is a
global measurement and data analytics company that provides the
most complete and trusted view available of consumers and markets
worldwide. Our approach marries proprietary Nielsen data with other
data sources to help clients around the world understand what's
happening now, what's happening next, and how to best act on this
knowledge. For more than 90 years Nielsen has provided data and
analytics based on scientific rigor and innovation, continually
developing new ways to answer the most important questions facing
the media, advertising, retail and fast-moving consumer goods
industries. An S&P 500 company, Nielsen has operations in over
100 countries, covering more than 90% of the world's population.
For more information, visit www.nielsen.com.
About Quotient
Quotient Technology is a leading digital promotions, media and
analytics company that delivers personalized digital coupons and
ads – informed by proprietary shopper and online engagement data –
to millions of shoppers daily. We use our proprietary Promotions,
Media, Audience and Analytics Cloud Platforms and services to
seamlessly target audiences, optimize performance, and deliver
measurable, incremental sales for CPG and retail marketers. We
serve hundreds of CPGs and retailers nationwide, including Clorox,
Procter & Gamble, General Mills, Unilever, Albertsons
Companies, CVS, Dollar General and Ahold-Delhaize USA. Quotient is based in Mountain View, California, and has offices in
Bangalore, India, Cincinnati, New
York, Paris and
London. Visit www.quotient.com for
more information.
Contacts
Leslie
Pitterson
leslie.pitterson@nielsen.com
917-562-0715
Randy Zane
rzane@quotient.com
917-502-1132
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SOURCE Nielsen