Gannett Launches Unique High-Impact Gravity Ad Unit for Mobile After Desktop Success
July 15 2015 - 9:06AM
Business Wire
Gannett Co., Inc. (NYSE: GCI) today launched the all-new mobile
iteration of its groundbreaking advertising product Gravity, with
the high-impact ad unit now available in the USA
TODAY native applications for iOS and Android. Developed
in-house by Gannett Digital, the Gravity technology revolutionizes
how digital video advertising is developed in a customer-centric,
integrated fashion on main section fronts across mobile. LG will be
the first featured advertiser on this platform, starting today.
An astounding 61% of Gannett desktop users across 140+ markets
have interacted with Gravity advertisements in 2015. The 61%
interaction rate is 143% higher than the 10.1% interaction rate
garnered by IAB Billboard advertisements that have run across the
online ecosystem (Moat 2014 Industry Standards Report).
“As news consumption continues to migrate to mobile devices, we
knew that it was important for us to move our Gravity unit to that
platform as well,” said David Payne, chief product officer,
Gannett. “The data proves to us that consumers not only enjoy the
experience, but are more inclined to interact with Gravity than any
other advertising platform – giving both users and advertisers
exactly what they need.”
The beautiful high-end video content from Gravity ads can be of
any variety or length, and delivered with IMAX-like video playing
automatically. Users can initiate sound by tapping an unmute
button. Users can get to their news content at any point by simply
scrolling down or clicking a “Get News” button at the bottom of the
ad. Users will see the ads when engaged in the USA
TODAY native application, and navigate from an article back to
a section front (News, Sports, Life, Money, Tech, Travel, and
Opinion). Users will only see the ad unit one time on any 24-hour
period. Additionally, the ads can be triggered by the user clicking
on a “leave-behind ad” on any of the standard section front ad
spots.
Gannett Co., Inc. (NYSE: GCI) is a next-generation media
company committed to strengthening communities across our network.
Through trusted, compelling content and unmatched local-to-national
reach, Gannett touches the lives of nearly 100 million people
monthly. With more than 110 markets internationally, it is known
for Pulitzer Prize-winning newsrooms, powerhouse brands such as USA
TODAY and specialized media properties. To connect with us, visit
www.gannett.com.
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Gannett Co., Inc.For media inquiries, contact:Amber
AllmanVice President, Corporate
Communications703-854-5358aallman@gannett.comorFor investor
inquiries, contact:Mike DickersonVice President, Investor
Relations703-854-6985mdickerson@gannett.com
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