MVMT, a Movado Group, Inc. Brand, Ramps Up Partnership with World Champion Motocross Racer Jett Lawrence
May 01 2024 - 9:00AM
Business Wire
The 2-time AMA Pro Motocross &
Supercross Champ and MVMT Friend of Brand renews partnership,
setting the scene for more collaborations
MVMT, the Venice Beach watch brand owned by Movado Group, Inc.
(NYSE: MOV) who just celebrated their ten year anniversary of
modern, unexpected watchmaking, is going full speed ahead with its
partnership with World Champion Motocross Racer, Jett Lawrence.
This press release features multimedia. View
the full release here:
https://www.businesswire.com/news/home/20240501929062/en/
MVMT, a Movado Group, Inc. Brand, Ramps
Up Partnership with World Champion Motocross Racer Jett Lawrence.
(Photo: Business Wire)
Crowned the “Justin Bieber of motocross” by ESPN, Lawrence
embodies MVMT’s brand ethos to “Live life on your own terms.”
Through the collaboration, MVMT is pleased to feature exclusive
content from Lawrence as well as his favorite watches, and fan
giveaways.
At 20 years old, the Australian racer has been on a
record-breaking winning streak over the last couple years. As ESPN
reports, he is “the fourth rider in history, and the first
Australian, to win four titles in the 250 class of Supercross and
Pro Motocross,” as well as “the first premier-class rookie, and
only the third rider in history, to go undefeated.” As of now, he
is 2-time AMA Pro Motocross & Supercross Champion and the 2023
Super Motocross 450 World Champion.
In partnership since mid-2022, Lawrence and MVMT are ready to
announce more collaborations later this year. To learn more, visit
https://www.mvmt.com/jett-lawrence/.
MVMT
In a small Southern California apartment in 2013, two college
dropouts teamed up to create what would eventually become the
world’s fastest growing watch brand. Their idea was simple: to
create sleek, quality watches that young consumers could afford.
MVMT’s flagship timepieces sported clean dials with big
personalities, unexpected colorways, and fair price points that
broke all the longstanding rules of the watch industry. MVMT
skyrocketed from a grassroots startup to a global brand, with
products sold in over 160+ countries and a thriving social media
community of over 5 million strong. MVMT’s design catalogue has
since expanded into more than 20 unique watch collections,
sunglasses, and jewelry. The Venice Beach-based company announced
its acquisition by Movado Group, Inc. in 2018.
WWW.MVMT.COM #JOINTHEMVMT
View source
version on businesswire.com: https://www.businesswire.com/news/home/20240501929062/en/
FOR MVMT PRESS INQUIRIES PLEASE EMAIL:
hcohen@movadogroup.com
Movado (NYSE:MOV)
Historical Stock Chart
From Jul 2024 to Aug 2024
Movado (NYSE:MOV)
Historical Stock Chart
From Aug 2023 to Aug 2024