Mirion Launches New Branding, Reflecting Comprehensive Solutions and Services Across Science, Industry and Medicine
May 01 2023 - 4:30PM
Business Wire
New Branding Initiatives Enhance Customer
Engagement
Mirion Technologies Has Rebranded to Mirion,
Mirion Industrial is Now "Mirion Technologies"
There is No Change in Mirion Medical Branding
or Mirion’s Financial Reporting Methodology
Mirion (“we” or “the company”(NYSE: MIR), a leading provider of
advanced radiation safety solutions, today announced that it has
updated the company’s corporate branding and the branding of its
Industrial segment. The overall corporate entity will now be
branded as simply “Mirion”, with the Industrial segment taking the
name “Mirion Technologies”. The company has also completed the
launch of an enhanced website representing its comprehensive
portfolio of products that leverages radiation expertise in the
fields of science, technology and medicine. The refreshed
mirion.com enhances user experience through easy navigation, robust
search and meaningful content for the entire Mirion portfolio.
New Branding
After successfully completing the branding initiative for its
Mirion Medical business in 2022, the company has taken a similar
approach to branding its Mirion Technologies business. The name
Mirion Technologies for this segment represents Mirion’s company
roots and solidifies the grouping of diverse solutions for
industrial and scientific end markets. The formal re-branding of
this segment is expected to bolster Mirion’s ability to market its
portfolio of safety solutions.
The new brand framework does not impact how the company will
report financial results. There will also not be adjustments made
to historical financial comparisons.
“For decades, customers have relied on Mirion for innovations in
radiation safety and protection. The refreshed Mirion Technologies
group brand reinforces our commitment to continuing the advancement
of radiation safety for science and industry,” said Loic Eloy,
Technologies Group President.
The Mirion corporate brand continues to build on delivering an
unmatched range of technologies rooted in extensive knowledge and
years of collective experience. Combining the strengths of its
legacy organizations, the unified Mirion corporate brand represents
a leading innovator in delivering vital protection and safely
harnessing the transformative potential of radiation to enable
essential applications and critical innovations.
Comprehensive Offering for Technology and Medicine
As Mirion’s products and services expand through strategic
acquisitions and product innovations, comprehensive and
complementary solutions continue to emerge. The new branding and
refreshed mirion.com brings an enhanced product and solution
exploration experience across the company’s broad portfolio. These
combined initiatives enable the business to better relate and
segment solutions for the diverse fields Mirion serves -- from
nuclear power, defense, and labs and research, to occupational
dosimetry, radiation therapy, nuclear medicine, and more.
Refreshed Website Look and Feel
Visitors to the new mirion.com will notice a distinct logo,
refreshed color palette, and bold new tagline — Protect What’s
Next™ — for the Mirion Technologies brand of solutions. Taken
together, these elements represent Mirion’s trusted expertise in
proven radiation safety technologies that empower customers to
solve problems and enable breakthrough innovations. Like the Mirion
Medical group logo, the Mirion Technologies group logo features the
corporate Mirion “M”, symbolizing the strength of these groups as
part of the Mirion family.
“At Mirion, we have been developing a strong portfolio across
technology and medicine. I’m pleased to invite customers,
shareholders, and all stakeholders in our growth to our refreshed
website for better insights into the depth and breadth of our
product knowledge and solutions. It’s an exciting time in our
company’s evolution, and we’re looking ahead to how we can continue
leveraging our unrivaled expertise in radiation safety to deliver
innovations that better the human condition,” notes Thomas Logan,
CEO of Mirion.
Visit mirion.com to explore the new website and comprehensive
solutions for science, technology and medicine.
About Mirion
Mirion (NYSE: MIR) is a global leader in radiation safety,
science and medicine, with a diverse portfolio of products and
services that protects people and the planet from the harmful
effects of ionizing radiation and accelerates innovation across a
diversity of end markets. The Mirion Technologies group provides
proven radiation safety technologies that operate with the highest
levels of precision – from R&D labs, to critical nuclear
facilities, and on the front lines. The Mirion Medical group
solutions enhance the delivery and ensure the safety of healthcare,
powering the fields of Nuclear Medicine, Radiation Therapy QA,
Occupational Dosimetry, and Diagnostic Imaging. In collaboration
with our customers, Mirion empowers innovations that deliver vital
protection and harness the transformative potential of ionizing
radiation to shape our future world. Learn more: mirion.com.
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version on businesswire.com: https://www.businesswire.com/news/home/20230501005416/en/
For investor inquiries: Jerry Estes ir@mirion.com
For media inquiries: Erin Schesny media@mirion.com
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