Meritage Homes Debuts Affordable LiVE.NOW.™ Homes for First-Time Homebuyers
October 06 2016 - 11:22AM
Meritage Homes Corporation (NYSE:MTH), a leading U.S. homebuilder,
unveiled its LiVE.NOW.™ homes focused on the growing first-time
buyer market. The Company’s strategic decision comes at a time when
demand for new homes is increasing among first-time buyers who
desire to enter the market to escape continuously escalating rents
that make homeownership more attractive.
“According to Harvard University’s Joint Center
for Housing Studies, the Millennial generation is expected to form
two million households per year over the next decade. Many of them
will be purchasing their first homes,” said Steve Hilton, chairman
and chief executive officer of Meritage Homes. “We are offering
those buyers more than a no-frills entry-level home by
incorporating Meritage’s industry-leading energy efficiency and
other upgraded features in an ‘entry-level plus’ home at an
affordable price.”
LiVE.NOW. homes will generally range from 1,800
to 2,500 square feet, with prices starting in the low $200’s in
most markets. A selection of homes will be available for quick
move-in, making the dream of home ownership an immediate
reality.
Unlike most entry-level homes, Meritage
incorporates features that enhance a homeowner’s lifestyle, such as
kitchen islands, pantries and granite counter tops, in addition to
upgraded cabinets, laundry rooms, plumbing fixtures and appliances.
While move-up homes may include those features, they usually come
at higher price points that make them unaffordable for most
first-time buyers.
LiVE.NOW. homes also include Meritage’s standard
suite of industry-leading technologies, including spray foam
insulation that is not available from other production
homebuilders. Those technologies and features allow Meritage
homeowners to enjoy greater comfort and energy-cost savings of up
to 50 percent on heating and cooling their homes.
“People want a quality home that is comfortable,
safe and healthy for their family to live in and enjoy for many
years, and it’s our job to make that affordable for them,” Hilton
added. “With the improved quality of life offered by our LiVE.NOW.
homes, homeowners of those Meritage homes will be inclined to stay
in their first homes longer before making the decision to move up
to their next homes.”
In addition to the comfort and upgrades offered
in LiVE.NOW. homes, buyers of those homes will also enjoy a
streamlined and efficient home buying process and experience.
Meritage is encouraging buyers to MOVE SOONER. LIVE BETTER. WHY
WAIT? Its LiVE NOW. homes are currently available in Phoenix
and Houston, with more coming soon across the country.
About Meritage Homes
Meritage Homes is the seventh-largest public
homebuilder in the United States, based on homes closed in 2015.
Meritage Homes builds and sells single-family homes for first-time,
move-up, luxury and active adult buyers across the Western,
Southern and Southeastern United States. Meritage Homes builds in
markets including Sacramento, San Francisco Bay area, southern
coastal and Inland Empire markets in California; Houston,
Dallas-Ft. Worth, Austin and San Antonio, Texas;
Phoenix/Scottsdale, Green Valley and Tucson, Arizona; Denver and
Fort Collins, Colorado; Orlando, Tampa and south Florida; Raleigh
and Charlotte, North Carolina; Greenville-Spartanburg and York
County, South Carolina; Nashville, Tennessee; and Atlanta,
Georgia.
Meritage Homes has designed and built more than
95,000 homes in its 31-year history, and has a reputation for its
distinctive style, quality construction, and positive customer
experience. Meritage Homes is the industry leader in
energy-efficient homebuilding and has received the U.S.
Environmental Protection Agency's ENERGY STAR Partner of the Year
for Sustained Excellence Award every year since 2013 for innovation
and industry leadership in energy efficient homebuilding. For more
information, visit meritagehomes.com.
For more information, visit www.meritagehomes.com.
Contact:
Brent Anderson
972.580.6360
media@meritagehomes.com
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