MeridianLink Announces Marketing Automation Product Advancements
January 23 2023 - 9:05AM
Business Wire
Enhancements to MeridianLink Engage—the
marketing automation component of the company’s multi-product
platform, MeridianLink One—empowers financial institutions with
personalized data and campaigns to build deeper connections with
consumers and grow their customer base
MeridianLink, Inc. (NYSE: MLNK), a leading provider of modern
software platforms for financial institutions and consumer
reporting agencies, today announced the expansion of its
MeridianLink® Engage platform. These new advancements to the
Company’s marketing automation solution save valuable time in the
pre-screening and deposit account opening process and enable
customers to launch targeted marketing campaigns faster, delivering
the right offers at the right time to consumers.
“In today’s economy, delivering personalized offers for
solutions that consumers need at the moment they need them is more
important than ever,” said Devesh Khare, chief product officer at
MeridianLink. “That’s why we continue to expand the capabilities of
MeridianLink Engage as an important part of our MeridianLink® One
multi-product offering. We are dedicated to helping our customers
drive growth, reach their target audiences, and adjust campaigns to
meet changing business and consumer needs.”
New Engage features include:
- Integration with MeridianLink® Opening — Engage can now
use the same frictionless offer acceptance experience for clients
running deposit account origination campaigns in addition to the
lending campaigns already offered through the MeridianLink®
Consumer integration.
- Home Banking/Online Banking Integrations — Engage allows
customers to incorporate targeted campaign messaging to key
audiences when they log in to online or mobile banking systems. In
addition to the direct mail and email channels originally
available, Engage now makes it possible for financial institutions
to distribute product offers to qualified consumers through
notifications when they log in to their online banking platform. If
the consumer is interested, they are redirected to a pre-filled
approval form with a single click.
- Expanded Credit Bureau Integration — At launch, Engage
was integrated with Experian for pre-screen campaigns. MeridianLink
has now expanded integration to Equifax, so clients who have a
preferred relationship with the credit bureau can now take
advantage of the pre-screen campaign option.
- Expanded Lending Campaign Options — At launch,
personalized URLs (PURLs) for each member of a campaign were
available only for use in pre-screened lending campaigns.
MeridianLink has now added the ability to take advantage of QR
Codes and PURLs in communications for all lending campaigns,
including invitations to apply, credit line increase programs, and
prescreen campaigns targeting prospective members or customers,
extending the improved consumer experience for all lending campaign
types.
“I’ve run prescreens in-house for the past six years, so when we
had an opportunity to partner with the Engage team and look at
streamlining processes, it was not only the right time but the
right fit,” said Christine Wright, creative services manager at
FedChoice Federal Credit Union. “Engage allows us to save time in
each step of the prescreen process, and we are now launching
campaigns 15-20 days quicker than before. PURLs and QR codes were
also so well received by our members! Because the application is
secure and a large portion is pre-populated, they no longer have to
put in the same level of effort to complete the prescreen process
as they did before.”
Engage optimizes resources for a financial institution's
marketing efforts, enabling them to remove challenging data silos
and the cumbersome need for IT support for data pulls, sorting, and
manual reporting for marketing campaigns. Engage’s recent
advancements have made it possible for clients to further grow
their new customer base through expanded channels and digital
integrations. Using Engage, clients have a single platform to offer
consumers multiple lending, account, and card opportunities through
advanced data segmentation and streamlined execution, saving
valuable time and increasing consumer share of wallet.
ABOUT MERIDIANLINK
MeridianLink® (NYSE: MLNK) powers digital lending and account
opening for financial institutions and provides data verification
solutions for consumer reporting agencies. MeridianLink’s scalable,
cloud-based platforms help customers build deeper relationships
with consumers through data-driven, personalized experiences across
the entire lending life cycle.
MeridianLink enables customers to accelerate revenue growth,
reduce risk, and exceed consumer expectations through seamless
digital experiences. Its partner marketplace supports hundreds of
integrations for tailored innovation. For more than 20 years,
MeridianLink has prioritized the democratization of lending for
consumers, businesses, and communities.
Learn more at www.meridianlink.com.
View source
version on businesswire.com: https://www.businesswire.com/news/home/20230123005167/en/
Becky Frost (714) 784-5839 becky.frost@meridianlink.com
MeridianLink (NYSE:MLNK)
Historical Stock Chart
From Jun 2024 to Jul 2024
MeridianLink (NYSE:MLNK)
Historical Stock Chart
From Jul 2023 to Jul 2024