Green Giant® Makes a Gigantic Debut in the 91st Annual Macy’s Thanksgiving Day Parade®
October 10 2017 - 9:00AM
Business Wire
The iconic vegetable brand joins the float
line-up of the beloved holiday spectacle with a wonder-filled
landscape showcasing the bounty of the fall harvest
Nature’s bountiful harvest sprouts anew in jolly good form this
Thanksgiving as the iconic Green Giant® makes his New York City
debut in the 91st Annual Macy’s Thanksgiving Day Parade®. The
spokesgiant of the beloved vegetable brand will be showcased for
the first time aboard a new float featuring a remarkable landscape
of nature’s finest vegetables. Just in time for the Thanksgiving
meal, the Green Giant float will make its way through Manhattan
delighting more than 3.5 million spectators lining the route and
more than 50 million viewers nationwide.
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The jolly Green Giant debuts a new float
in the 91st Annual Macy’s Thanksgiving Day Parade this November.
(Photo: Business Wire)
“The Macy’s Parade has always reflected characters and brands
that have significant and sustained pop culture relevance and the
Green Giant is one of those figures of universal appeal,” said
Jordan Dabby, vice president Partnership Marketing for Macy’s
Thanksgiving Day Parade. “The magicians of Macy’s Parade Studio
have truly outdone themselves, bringing the majesty of the
plentiful landscape to life in this visually stunning new float
with the larger-than-life Green Giant himself, joining the harvest
festivities,”
“Green Giant is thrilled to join the iconic Macy’s Thanksgiving
Day Parade line-up, helping us to reintroduce our jolly brand
ambassador to a new generation of fans,” said Jordan Greenberg,
vice-president & general manager, Green Giant. “With its
incredible reach that captures the imagination of millions, our
Macy’s Parade float is just the latest way in which Green Giant is
cementing our place at the festive holiday table for generations of
Americans.”
From the very first Thanksgiving celebration, vegetables have
been synonymous with the holiday table and Green Giant vegetables
have been a staple of this meal for more than 100 years. The new
float depicts the harvest of fall delights including green beans,
corn, and other vegetable crops in a stunning, rolling landscape
where the Green Giant keeps watch. Featuring a replica of the Green
Giant that’s more than two-stories tall as he kneels to inspect the
perfect ear of corn, the majesty of the fall harvest season is
depicted in a glorious and delicious spectacle.
The Green Giant has been a classic character in American pop
culture since his introduction by the brand in 1928. In 2016, as
the brand celebrated the launch of a new line of Green Giant Veggie
Swap-InsTM products that allow consumers to add more vegetables to
their diet by providing great alternatives to white carbs, the
beloved Green Giant character returned to nationwide prominence
inspiring a new generation of families to eat Green Giant
vegetables and start a more healthy lifestyle.
The 91st Annual Macy’s Thanksgiving Day Parade airs nationwide
on NBC-TV, on Thursday, Nov. 23, 2017 from 9 a.m. – noon; in all
time zones.
About Green Giant
Few brands enjoy a heritage as rich as that of
Green Giant®. For over 100 years, Green Giant has
been devoted to growing the best quality and most unforgettably
delicious vegetables for you and your family. For more information
and some simple and tasty recipes, please
visit www.greengiant.com.
About B&G Foods,
Inc.
Based in Parsippany, New Jersey, B&G Foods, Inc. (NYSE: BGS)
and our subsidiaries manufacture, sell and distribute high-quality,
branded shelf-stable and frozen foods across the United States,
Canada and Puerto Rico. With our diverse portfolio of more than 50
brands you know and love, including B&G, B&M,
Cream of Wheat, Green Giant, Las Palmas,
Le Sueur, Mama Mary’s, Maple Grove Farms,
Mrs. Dash, New York Style, Ortega,
Pirate’s Booty, Polaner, Spice Islands and Victoria, there’s a
little something for everyone. For more information about B&G
Foods and our brands, please visit www.bgfoods.com.
About the Macy’s Thanksgiving Day
Parade:
With more than 50 million viewers across the country and more
than 3.5 million spectators that line up along the streets of New
York City each year, the Macy’s Thanksgiving Day Parade is a
national icon that has grown into a world-famous holiday event. For
91 years, the Macy’s Thanksgiving Day Parade has marked the
official start of the holiday season. Growing in size and scale,
the Parade proudly marches down a more than 2-mile route in New
York City with more than 8,000 participants in tow including Macy’s
(NYSE:M) employees, their families, celebrities, athletes, clowns
and dance groups spreading holiday cheer. The Parade also features
America’s best marching bands, fabulous floats and Macy’s signature
giant helium character balloons. For more information on the Macy’s
Parade, please visit www.macys.com/parade or call the Parade
hotline at (212) 494-4495.
View source
version on businesswire.com: http://www.businesswire.com/news/home/20171010005343/en/
Macy’s Media RelationsOrlando Veras,
646-429-7450orlando.veras@macys.comorGreen GiantKristin Bradley,
973-630-6445kristin.bradley@bgfoods.com
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