New Off-Price Pilot Stores Debut in Three New
York City Metro Area Locations
Macy’s (NYSE:M) debuts its new off-price retail brand, Macy’s
Backstage, today, raising the curtain simultaneously on three
New York City metro area stores opening in Brooklyn, Queens and
Long Island, with three more slated to open in 2015 for a total of
six stores. The fourth location will be unveiled in New Hyde Park,
Long Island on Sept. 19, with the remaining two in Fordham, Bronx,
and West Orange, New Jersey, opening in late fall. With the
spotlight cast on stylish savings, fabulous finds and designer
deals, Macy’s Backstage will bring the best of the Macy’s
department store brand mixed with the fun of bargain shopping at an
outlet.
Premiering first in Sheepshead Bay, Brooklyn; Elmhurst, Queens;
and Melville, Long Island; Macy’s Backstage makes a grand entrance
into the retail outlet arena with an entertaining store concept
that caters to shoppers’ fashion whims as it fuels their thrill of
the treasure hunt. A cross between a department store and an
outlet, Macy’s Backstage elevates the neighborhood off-price
experience with its creative take on shopping, delivering an
all-access, VIP pass to fashion and savings. Staffed by the
Backstage Crew, a stellar cast of sales associates and store
management teams, Macy’s new discount destination will entertain,
surprise and delight.
Macy’s Backstage sets the stage in dramatic fashion for the best
bargain-hunting adventures and fashion finds in off-price shopping.
Fashion, home, cosmetics, gifts, activewear and jewelry will have a
starring role on the selling floor, and at great savings! Taking
“Center Stage” on the red carpet is a special dedicated
space in the store where the latest trends, themes and styles get
top billing to inspire the shopper. Macy’s Backstage is designed to
showcase new merchandise for the daily, weekly or monthly shopper,
refreshing its offerings with speed and style.
“As a new business venture for Macy’s, we are ecstatic about our
debut of Macy’s Backstage. It is exhilarating to create an exciting
and entertaining destination for the customer who loves to shop,
and loves a bargain even more,” says Vanessa LeFebvre, senior vice
president/general merchandise manager of Macy’s Backstage stores.
She adds, “Macy’s Backstage is for the shopper who is always on the
hunt for a deal, where time, convenience and money are a
commodity.”
As the newest member to the iconic Macy’s family of brands,
Macy’s Backstage will offer the bargain shopper the opportunity to
experience the full magic of Macy’s in a more intimate venue.
Ranging in size from 25,000 to 35,000 square feet, the smaller
format will allow shoppers to spot the latest trends and score the
best deals in an easy-to-shop store environment.
Under the direction of its own team of buyers, planners and
merchandisers, Macy’s Backstage will offer a wide selection of
merchandise from the previous season, as well as fresh merchandise
from new brands and internationally-recognized labels. Celebrity
brands will make a special appearance and dressing like a superstar
becomes a reality. Keeping an eye out for great finds and spotting
trends, the Macy’s Backstage team will curate each store to the
fashion styles of the community it serves. Savvy shoppers will have
a second chance to buy the sweater, handbag, dress and shoes they
missed from last year, as well as new merchandise from the most
coveted, cutting-edge designers, all at 20 percent to 80 percent
off original or comparable merchandise.
In addition to a wide range of men’s, women’s and children’s
apparel, shoes and accessories, housewares and home textiles,
Macy’s Backstage will feature an expanded assortment of home decor,
bath and beauty products, including nail and hair care, as well as
toys, tech, gadgets and more. The Backstage beauty shopper will be
able to sample, experiment and play with cosmetics and fragrances
in the open-sell Beauty section featuring premium beauty
brands. Whatever shoppers are on the hunt for, they are sure to
find it and more, for less.
Amenities will be the headliners at Macy’s newest production. A
suite of dressing rooms for a shopper’s inner star to be born will
feature three-way mirrors for a full fashion review. Convenient
mobile check-out stations will be positioned outside the dressing
suites for the customer on the go. Customers will be inspired to
“Pin, Snap and Share” their looks on #macysbackstage. Other
amenities include free Wi-Fi, “Juice Bars” ─ designated charging
stations ─ and accessible parking.
Each location will be outfitted with a Sunglass Hut
outpost, and each store will have something different and signature
to offer. Both the New Hyde Park and Sheepshead Bay locations will
house a Fur Salon, and shoppers in Brooklyn will enjoy the
first-ever Macy’s Taste Bar Café in New York. The eatery
will feature a Macy’s menu of signature salads, soups and
sandwiches complementing Starbucks "We Proudly Brew" program of
coffees and treats. The Café will open in the coming weeks with
additions to the menu including beer and wine.
Shoppers will be able to use their Macy’s credit card and earn
Plenti points at all locations. Each store will continue the My
Macy’s momentum with a community charity partner that will benefit
from Macy’s fundraising initiatives. Debuting for the first time
will be Give Backstage that will raise funds at check-out
for local charities adopted by the new stores.
The Give Backstage program will enlist customers to
donate $1 or more at the register with 100 percent of the donations
going to the store’s selected charity until Nov. 1. Macy’s
Backstage at Sheepshead Bay charity of choice is Brooklyn Public
Library’s Sheepshead Bay branch with Macy’s Backstage at Queens
Place supporting the Variety Boys & Girls Club of Queens, Inc.
Macy’s Backstage at Melville Mall will support Big Brothers and Big
Sisters of Long Island, while its Nassau County counterpart Macy’s
Backstage at Lake Success Shopping Center will benefit the Ronald
McDonald House of Long Island.
About Macy’s
Macy's, the largest retail brand of Macy's, Inc., delivers
fashion and affordable luxury to customers at approximately 775
locations in 45 states, the District of Columbia, Puerto Rico and
Guam, as well as to customers in the U.S. and more than 100
international destinations through its leading online store at
macys.com. Via its stores, e-commerce site, mobile and social
platforms, Macy's offers distinctive assortments including the most
desired family of exclusive and fashion brands for him, her and
home. Macy's is known for such epic events as Macy's 4th of July
Fireworks® and the Macy's Thanksgiving Day Parade®, as well as
spectacular fashion shows, culinary events, flower shows and
celebrity appearances. In fall 2015, Macy’s launched Macy’s
Backstage, its newest retail brand for discount shopping with six
stores in the New York metro area.
For Macy’s media materials, including images and contacts,
please visit our online pressroom at macys.com/pressroom.
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version on businesswire.com: http://www.businesswire.com/news/home/20150902005729/en/
Macy’sElina Kazan, 646-429-7448elina.kazan@macys.comorDeanna
Williams, 646-429-7458deanna.williams@macys.comorAlyssa Bendetson,
646-429-7447alyssa.bendetson@macys.com
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