NEW YORK, Sept. 20, 2019 /PRNewswire/ -- Victoria's
Secret, the world's most famous lingerie brand, introduces their
new collaboration with Los
Angeles-based fashion label For Love & Lemons. Launching
today, Victoria's Secret will serve as the exclusive third-party
retailer of For Love & Lemons lingerie collection available at
select Victoria's Secret stores in the US and at
VictoriasSecret.com, as well as select stores in the UK beginning
September 27th.
To celebrate the launch, For Love & Lemons founders
Laura Hall and Gillian Rose Kern and collection muses
entrepreneur Devon Lee Carlson and
model Solange Van Doorn hosted a
dreamy garden luncheon yesterday in New
York City. Carlson and Van
Doorn are joined by models Grace
Elizabeth, Winnie Harlow,
Hailey Clausen, and Jasmine Saunders in the romantic and captivating
For Love & Lemons for Victoria's Secret campaign.
A woman-owned and women-led business based out of Los Angeles, For Love & Lemons started as
a lemonade stand in a small country town in Wyoming in 1996. Their business concept of
loyalty, female camaraderie and ambitious drive has remained with
them throughout their adulthood career. Confidence, femininity and
individuality are the defining principles of their DNA.
Meant for individuals who take risks, forge their own way and
embrace a bit of adventure; For Love & Lemons at Victoria's
Secret includes an array of bras, panties, lingerie, sleepwear and
lifestyle pieces. From custom trims and prints to meticulously
sourced fabrics, every piece in the collection is carefully thought
out and intentionally constructed. Romantic lace meets feminine
florals for the ultimate luxury. Colorful floral-embroidery, and
rich jewel tones for every moment and every curve. Stunning corsets
and edgy black lace sets are timeless additions to your wardrobe.
It's not just a collection, it's a love letter from
Los Angeles to you.
The Victoria's Secret Fifth Avenue (New York City) and New Bond Street
(London) Flagship stores will
provide a unique store design experience via For Love & Lemons
branded shop-in-shops, transporting customers into the playful and
feminine world of the coveted fashion label.
#FLLforVS
@VictoriasSecret
Shop the collection:
https://www.victoriassecret.com/vs/newarrivals/for-love-and-lemons
For the latest information about For Love & Lemons at
Victoria's Secret and images visit: https://vspressroom.com/
Victoria's
Secret:
Victoria's Secret is the leading specialty retailer
of lingerie and beauty products with prestige fragrances, body
care, celebrated Supermodels and world-famous fashion events. A
business of L Brands, Inc. (NYSE: LB), Victoria's Secret serves
customers at more than 1,600 Victoria's Secret Lingerie and Beauty
stores around the globe and online at www.VictoriasSecret.com,
enabling them to shop the brand anywhere and anytime.
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SOURCE Victoria's Secret