Mediahub Selects Unruly as a Preferred SSP
March 14 2023 - 9:00AM
Unruly, a leading omnichannel advertising platform with a
specialization in Connected TV (“CTV”) and video, today announced
it has been selected by award-winning media agency Mediahub as a
preferred supply-side platform (“SSP”).
As the advertising landscape becomes more complex and moves at a
faster pace, Unruly bolsters Mediahub’s efforts to offer its
clients clear value for their media spend and accountability for
performance.
Unruly is partnering with Mediahub to provide key benefits,
including:
- Unruly’s prioritization of direct publisher relationships
optimizes the supply path across omnichannel supply, so that
advertisers can take advantage of one-to-one as well as
strategically curated private marketplaces ("PMPs”) to reach their
objectives, with greater transparency into media spend
- Unruly’s unique and differentiated data across automatic
content recognition (“ACR”), audiences and contextual, offering
distinct and holistic ways to reach audiences
- Access to Unruly’s award-winning in-house creative studio with
the capabilities to build original assets or optimize an
advertiser’s current creative for specific formats and distribution
channels
- As the SSP within Tremor International's end-to-end technology
stack, Unruly’s holistic view of the programmatic supply chain
enables the platform to streamline collaboration between agencies,
clients and demand-side platform (“DSP”) partners
“Mediahub is excited to formalize our preferred partnership with
Unruly. Having worked closely together already, we know Unruly
brings our clients valuable inventory across multiple channels,
including CTV, as well as mobile and web for video and display,”
said Phelan Pullen, SVP, Programmatic, Mediahub. “Unruly’s supply
is complemented with unique direct publisher inventory sources,
access to ACR and content-level data, and in-house creative studio
capabilities to build custom assets – all of which enable our
clients to efficiently activate at scale.”
“Unruly provides more value to advertising campaigns across
every element of the supply chain, from creating opportunities for
targeted reach and prioritizing direct relationships with
publishers, all the way to optimizing the creative on
that supply to perform programmatically,” said Steve Sottile, Chief
Revenue Officer, Unruly. “Agencies like Mediahub are capitalizing
on these specialized offerings to reinvent how advertisers reach
consumers and how they measure success.”
ABOUT MEDIAHUBMediahub is a global media
planning and buying agency with over 1000 employees worldwide. We
are an award-winning agency built for challenger brands and
companies who are disrupting the status quo and want a media agency
that disrupts the norms of media. Our smart and nimble organization
consists of key verticals, including Insight + Action, P3
(programmatic, search and social), and our creative media group,
the Radical + Disruptive (R+D) Lab, which specializes in working
with avant-garde media partners to develop ideas that consumers
seek out, share and talk about.
Named Media Agency of the Year by both Adweek and Ad Age,
Mediahub is one of the three major Interpublic media agencies
(NYSE: IPG,) and as part of Mediabrands is powered by the buying
and intelligence power of Magna Global and the data and tech
backbone of Kinesso. For more information, visit us
at www.mediahubww.com or follow @MediahubWW.
ABOUT UNRULYA Tremor International brand, we’re
called Unruly because, well, that’s what we are. Sure, we could
fill this boilerplate with nods to our industry-leading video-first
advertising platform, award-winning in-house creative capabilities
and differentiated data sets. But we’d much rather focus on our
partners’ success - be they content creators, agencies or brands -
than boast about our own wins. We’re here to give you the tools to
drive change across the advanced TV space. So, go on then - be more
Unruly. unruly.co
Press contactCaroline Smith, VP Communications,
Tremor Internationalcsmith@tremorinternational.com
This press release contains forward-looking
statements, including forward-looking statements within the meaning
of Section 27A of the United States Securities Act of 1933, as
amended, and Section 21E of the United States Securities and
Exchange Act of 1934, as amended. Forward-looking statements are
identified by words such as "anticipates," "believes," "expects,"
"intends," "may," "can," "will," "estimates," and other similar
expressions. However, these words are not the only way Tremor
identifies forward-looking statements. All statements contained in
this press release that do not relate to matters of historical fact
should be considered forward-looking statements, including without
limitation statements regarding the benefits of the Mediahub
partnership, or any other partnership, our tech stack, and any
other offerings of Tremor, Unruly and any affiliates. These
statements are neither promises nor guarantees but involve known
and unknown risks, uncertainties and other important factors that
may cause Tremor's actual results, performance or achievements to
be materially different from its expectations expressed or implied
by the forward-looking statements. Tremor cautions you not to place
undue reliance on these forward-looking statements. For a more
detailed discussion of these factors, and other factors that could
cause actual results to vary materially, interested parties should
review the risk factors listed in Tremor's most recent Annual
Report on Form 20-F, which was filed with the U.S. Securities and
Exchange Commission (www.sec.gov) on March 7, 2023. Any
forward-looking statements made by Tremor in this press release
speak only as of the date of this press release, and Tremor does
not intend to update these forward-looking statements after the
date of this press release, except as required by law.
Interpublic Group of Com... (NYSE:IPG)
Historical Stock Chart
From Mar 2024 to Apr 2024
Interpublic Group of Com... (NYSE:IPG)
Historical Stock Chart
From Apr 2023 to Apr 2024