Ingram Micro Targets Mid-Sized Businesses in North America
November 17 2003 - 8:01AM
PR Newswire (US)
Ingram Micro Targets Mid-Sized Businesses in North America Global
distributor realigns enterprise sales, marketing and technical
support capabilities to serve the Midmarket; recruits new
manufacturers and strengthens ties with IBM and HP LAS VEGAS,
COMDEX, Nov. 17 /PRNewswire-FirstCall/ -- Ingram Micro Inc. , a
leading IT sales, marketing and logistics company, today announced
it is helping its solution provider customers and IT manufacturers
capture sales growth opportunities among mid-sized businesses
purchasing enterprise-level technologies, or what is commonly
referred to as the 'Midmarket.' Comprised of approximately 103,000
businesses in the United States, with employee rosters ranging
anywhere from 100 to 999 employees*, the Midmarket is another
"sweet spot" for technology sales and service, according to Pat
Collins, senior group vice president ,sales and marketing, Ingram
Micro North America. "Much like the SMB market, our solution
provider customers hold the key to unlocking the true sales
potential for technology in this emerging market," continued
Collins. "Together, with our solution providers and new offerings
from IBM, HP, NetIQ, Red Hat and Vericept, we are delivering the
technology solutions that small- to mid-size enterprises need --
primarily systems infrastructure, security, collaborative
applications and storage." As a proven go-to-market partner for
enterprise players Cisco, F5 Networks, Netscreen, VMWare, HP and
IBM, Ingram Micro is building on its established solution provider
customer base, marketing and technical expertise to attract
manufacturers interested in reaching the Midmarket. To help its
partners grow their sales, the company has strengthened its
enterprise sales and marketing teams and invested more resources
into its technical support capabilities. "We're seeing a couple of
trends with enterprise-level technology. A growing number of
manufacturers with traditional sales to large enterprises are
introducing scalable, high-performance technology products for
smaller enterprises," said Donna Grothjan, senior vice president,
product management, Ingram Micro North America. "Alternatively,
manufacturers that typically targeted small businesses have
increased their products' performance and scalability to meet the
needs of larger companies." IDC's Q303 North America end-user
survey identified the top three spending categories among end users
surveyed as system infrastructure, collaborative applications and
security. VARBusiness' 2003 Midmarket survey found that two- thirds
of SME end users surveyed identified servers as a top three
spending priority. The study also concluded that the average annual
IT budget of a mid-sized enterprise exceeded $610,000. "This
presents a sizable sales opportunity for our solution provider
customers," said Collins. To help its customers capture the
Midmarket opportunity, Ingram Micro has recruited more than a dozen
new manufacturers including Net IQ, PGP Corporation, Vericept and
VMWare. The company also has: * Expanded relationships with Adobe,
HP (HIP program), IBM Midrange Storage and Netscreen * Broadened
its focus on applications built on Linux and added Red Hat Software
to its line card, and * Teamed with IBM Global Services to expand
service and support offerings through resellers servicing the
Midmarket. Manufacturers and solution providers requesting more
information on Ingram Micro's Midmarket sales and marketing
opportunities should contact Diane Lees at (716) 633-3600 ext.
67410 or . About Ingram Micro Inc. As a vital link in the
technology value chain, Ingram Micro creates sales and
profitability opportunities for vendors and resellers through
unique marketing programs, outsourced logistics services, technical
support, financial services, and product aggregation and
distribution. The company serves 100 countries and is the only
global IT distributor with operations in Asia. Ranked 76 on the
Fortune 500, Ingram Micro generated $22.5 billion in revenues for
fiscal year 2002. Visit http://www.ingrammicro.com/corp. *According
to AMI-Partners Research and VARBUSINESS' 2003 State of the
Midmarket Survey. (C) 2003 Ingram Micro Inc. All rights reserved.
Ingram Micro and the registered Ingram Micro logo are trademarks
used under license by Ingram Micro Inc. The names of actual
companies and products mentioned herein may be the trademarks of
their respective owners. DATASOURCE: Ingram Micro Inc. CONTACT:
Media Relations, David Sims, ext. 220, , or Lisa Falcetti, ext.
234, , of Benjamin | A Weber Shandwick Company, +1-949-260-1300,
for Ingram Micro Inc.; or Marie Meoli of Ingram Micro Inc.,
+1-714-382-2190, Web site: http://www.ingrammicro.com/
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