HERSHEY’S CHOCOLATE WORLD Attraction Unwraps New, Immersive, Sensory Experience in Times Square
December 14 2017 - 10:15AM
The Hershey Company (NYSE:HSY) today announced the grand opening of
New York City’s sweetest landmark – the new, expanded location of
Hershey’s Chocolate World Times Square Attraction. The new store
will give approximately four million visitors a year more ways to
experience chocolate and Hershey brands than ever before, from an
authentic camper where customers can enjoy made-to-order s’mores,
to the warm-baked goods and Hershey-inspired treats at the
HERSHEY’S Kitchens Bakery.
“Hershey was the first confectionery company to
create a destination for people to experience our brands firsthand,
with a legacy spanning nearly 50 years,” said Suzanne Jones, Vice
President, The Hershey Experience. “Today, we’re proud to push our
legacy forward in Times Square, the crossroads of the world. We’ve
succeeded in creating a landmark destination where chocolate lovers
will experience something unlike anything they’ve seen, smelled or
tasted before.”
The Hershey’s Chocolate World Times Square Attraction celebrated
the occasion today with an official “Plume” cutting, an oversized
version of the beloved ribbon from a Hershey’s Kisses Milk
Chocolate candy. The holiday-inspired grand opening event also
featured a Hershey’s Melted Hot Chocolate toast, musical
entertainment from the harmonizing voices of Milton Hershey
School’s New Horizons Choir and a special gift for the first 1,000
attendees. Customers received a first-hand look at the in-store
elements that make the Hershey’s Chocolate World Times Square store
a truly one-of-a-kind attraction.
Sweet New Experiences
Located in the 20 Times Square building at 701 7th Ave. with
entrances located on West 47th Street and 7th Avenue, the new
Hershey’s Chocolate World Times Square Attraction is nearly three
times the size of the original location and features exciting
experiences for the more than four million visitors annually,
including:
- Hershey’s S’mores Experience:
Hershey’s largest permanent s’mores experience with an authentic
camper where visitors can enjoy made-to-order s’mores.
- HERSHEY’S Kitchens Bakery: Enjoy warm-baked
goods and beverages, including more than 10 new Hershey-inspired
treats.
- Amazing Candy Machine: Let your imagination
run wild as you mix and match your favorite Hershey products.
- Sweet Personalization: Personalize your very
own Hershey’s Milk Chocolate Bar wrapper to capture your Times
Square memory.
Through its partnership with The Culinary Institute of America
(the other CIA), the HERSHEY’S Kitchens Bakery, which has its own
entrance on 47th Street, delivers a line of warm-baked goods and
beverages, such as Hershey’s Triple Chocolate, Reese’s Peanut
Butter and Cookies N’ Creme-themed brownies, Hershey’s Double
Chocolate S’mores, Hershey’s Melted Hot Chocolate and Hershey’s
Chocolate Spritzer drink.
“Hershey’s products lend themselves to the type of hand-crafting
work that we at The Culinary Institute of America have trained our
whole careers for,” said Certified Master Chef Brad Barnes, CIA.
“For the past year, world-class chefs at CIA have been working
behind-the-scenes with Hershey’s Chocolate World Attraction to
discover innovative ways to bring the brand to life through our
exclusive desserts and treats offered at the HERSHEY’S Kitchens
Bakery.”
In addition to its larger footprint and in-store experiences,
the new Hershey’s Chocolate World Times Square Attraction also
features a state-of-the-art, 91-foot digital billboard that soars
ten stories above the heart of Times Square, not to be missed by
fans near or far.
The New York location is one of five Hershey’s Chocolate World
retail stores that extend the magic of the original Hershey’s
Chocolate World Attraction in Hershey, Pa. to visitors worldwide.
Other retail locations include Las Vegas, Niagara Falls, Dubai and
Singapore. Since 1973, Hershey’s Chocolate World locations around
the world have seen more than 150 million visitors.
For more information about Hershey’s Chocolate World retail
stores, visit our website at HersheysChocolateWorld.com or
join the conversation on our Instagram, Facebook, YouTube and
Twitter pages. About The Hershey CompanyThe
Hershey Company, headquartered in Hershey, Pa., is a global
confectionery leader known for bringing goodness to the world
through its chocolate, sweets, mints and other great-tasting
snacks. Hershey has approximately 18,000 employees around the world
who work every day to deliver delicious, quality products. The
company has more than 80 brands around the world that drive more
than $7.4 billion in annual revenues, including such iconic brand
names as Hershey's, Reese's, Hershey's Kisses, Jolly Rancher, Ice
Breakers and Brookside. Building on its core business, Hershey is
expanding its portfolio to include a broader range of delicious
snacks. The company remains focused on growing its presence in key
international markets while continuing to extend its competitive
advantage in North America.
At Hershey, goodness has always been about more than delicious
products. For more than 120 years, Hershey has been committed to
operating fairly, ethically and sustainably. Hershey founder,
Milton Hershey, created the Milton Hershey School in 1909 and since
then the company has focused on giving underserved children the
skills and support they need to be successful. Today, the company
continues this social purpose through 'Nourishing Minds,' a global
initiative that provides basic nutrition to help children learn and
grow. From neighborhoods across the United States to the streets of
Shanghai and Mumbai and villages of West Africa, our goal is to
nourish one million minds by 2020.To learn more –
Visit: www.thehersheycompany.com
Follow: http://www.twitter.com/hersheycompany https://www.linkedin.com/company/the-hershey-company?trk=top_nav_home http://www.facebook.com/hersheycompany http://www.youtube.com/hersheycompany http://www.instagram.com/hersheycompany
About The Culinary Institute or AmericaFounded
in 1946, The Culinary Institute of America is the world’s premier
culinary college. Dedicated to developing leaders in foodservice
and hospitality, the independent, not-for-profit CIA offers
bachelor’s degrees in management, culinary arts, culinary science,
and applied food studies, and associate degrees in either culinary
arts or baking and pastry arts. The college also offers executive
education through its Food Business School along with certificate
programs and courses for professionals and enthusiasts. Its
conferences, leadership initiatives, and consulting services have
made the CIA the think tank of the food industry and its worldwide
network of nearly 50,000 alumni includes innovators in every area
of the food business. The CIA has locations in New York,
California, Texas, and Singapore.
MEDIA CONTACT:Anna LingerisThe Hershey
Company717-649-7214alingeris@hersheys.com
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