The Hartford Deputizes 40,000 Junior Fire Marshals Across The Country In One Day
October 07 2020 - 9:23AM
Business Wire
Company establishes virtual Junior Fire Marshal® Day to address
gap in fire-safety education caused by the pandemic
The Hartford, which has provided fire-safety education to more
than 111 million children since 1947, created a live, virtual
fire-safety event to address the critical lack of in-person,
fire-safety education available to elementary school students in
2020. On Oct. 6, more than 40,000 kindergarten-through-third-grade
students in more than 150 cities across the country participated in
the live-stream event available in both classroom and
remote-learning environments.
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the full release here:
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Morley Elementary School Students, West
Hartford, Conn. (Photo: Business Wire)
“The pandemic has made it difficult for firefighters to reach
children with the valuable lessons they would typically receive in
school this time of year,” said The Hartford’s Chief Marketing and
Communications Officer Kathy Bromage. “We have partnered with
firefighters for more than 70 years to help deliver essential
fire-safety education in the classroom. Although we are not able to
be together in-person this year, the Junior Fire Marshal Day
program allows thousands of children to be together virtually and,
in a short time, learn the life-saving information they need to
help keep themselves and their families safe.”
Led by a teacher and a firefighter, the 30-minute event guided
students through important fire safety lessons like:
- Matches and lighters are for grown-ups;
- Smoke alarms are important;
- Create and practice your escape plan; and
- Establish your outside meeting place.
The event also featured a smoke and escape plan demonstration in
The Hartford’s fire safety trailer and a video congratulations from
firefighters around the country, recognizing them for their
achievement. The event culminated in students earning the title of
"Junior Fire Marshal" and becoming officially deputized.
Savannah, Ga., Fire Chief Derik Minard said, “This global health
crisis has created a need for more virtual-based education, but not
all departments are equipped to adapt to that shift. Home fires are
still a big concern for departments around the country. With The
Hartford hosting this event, lifesaving education is reaching our
children just as we are about to enter the holiday season, when we
tend to see a spike in home fires.”
Parents and educators nationwide are able to access a replay of
the event through the end of October by visiting
https://www.juniorfiremarshal.com/register.
The History of the Junior Fire Marshal Program
The Junior Fire Marshal program was started in 1947 by an
employee of The Hartford, making it one of the country’s oldest
corporate-sponsored public education programs. Since the program’s
inception, The Hartford has deputized more than 111 million Junior
Fire Marshals.
The company’s signature red fire helmets have been displayed
proudly by generations of children who have learned the basics of
fire safety and prevention through this innovative and educational
program. The program teaches lifesaving lessons such as Matches and
Lighters are for Grown-ups and Create and Practice Your Escape
Plan. These lessons, along with other fun, engaging and educational
activities, help parents and teachers have meaningful and vital
fire-safety conversations with children.
Over the years, celebrities such as Mariano Rivera, Ron Howard,
Dick Van Dyke, Jack Benny, Jimmy Dean, Captain Kangaroo, Carol
Channing, Red Skelton, Johnny Carson, Robert Young, Henry "the
Fonz" Winkler and Presidents John F. Kennedy and Ronald Reagan have
helped The Hartford recognize children who participated in the
Junior Fire Marshal program.
Recently, The Hartford committed to educating an additional 3.5
million students in kindergarten through third grade and donating
more than $3 million to school districts and fire departments in
the 150 U.S. cities with the highest risk of home fires according
to The Hartford’s Home Fire Index. For more information about The
Hartford’s Home Fire Index and Junior Fire Marshal program, visit
www.juniorfiremarshal.com.
About The Hartford
The Hartford is a leader in property and casualty insurance,
group benefits and mutual funds. With more than 200 years of
expertise, The Hartford is widely recognized for its service
excellence, sustainability practices, trust and integrity. More
information on the company and its financial performance is
available at https://www.thehartford.com. Follow us on Twitter at
@TheHartford_PR.
The Hartford Financial Services Group, Inc., (NYSE: HIG)
operates through its subsidiaries under the brand name, The
Hartford, and is headquartered in Hartford, Connecticut. For
additional details, please read The Hartford’s legal notice.
HIG-C
Some of the statements in this release may be considered
forward-looking statements as defined in the Private Securities
Litigation Reform Act of 1995. We caution investors that these
forward-looking statements are not guarantees of future
performance, and actual results may differ materially. Investors
should consider the important risks and uncertainties that may
cause actual results to differ. These important risks and
uncertainties include those discussed in our 2019 Annual Report on
Form 10-K, subsequent Quarterly Reports on Forms 10-Q, and the
other filings we make with the Securities and Exchange Commission.
We assume no obligation to update this release, which speaks as of
the date issued.
From time to time, The Hartford may use its website and/or
social media outlets, such as Twitter and Facebook, to disseminate
material company information. Financial and other important
information regarding The Hartford is routinely accessible through
and posted on our website at https://ir.thehartford.com, Twitter
account at www.twitter.com/TheHartford_PR and Facebook at
https://facebook.com/thehartford. In addition, you may
automatically receive email alerts and other information about The
Hartford when you enroll your email address by visiting the “Email
Alerts” section at https://ir.thehartford.com.
Media Contacts:
View source
version on businesswire.com: https://www.businesswire.com/news/home/20201007005609/en/
AnnMarie LaBreck 860-547-3898
annmarie.labreck@thehartford.com
Jeff Welch 860-547-7623 jeffrey.welch@thehartford.com
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