MILWAUKEE, Nov. 10, 2020 /PRNewswire/ -- Milwaukee
World Festival, Inc. and Generac Power Systems today announced a
new long-term partnership, which includes title sponsorship of a
major stage at Henry Maier Festival Park. Generac will also sponsor
the festival's annual Military Appreciation Day admission promotion
and will become the Official Power Technology Sponsor of
Summerfest.
The Generac Power Stage will replace the Harley-Davidson
Roadhouse with major improvements to the stage design and
operations, prominently featuring state-of-the-art video screens
and performance production capabilities that will significantly
enhance the fan experience. Cutting-edge, theatrical lighting will
also be added to the stage, making it a first-class live music
venue on the lakefront.
"We are thrilled to welcome Generac to the dedicated group of
corporate sponsors who ensure Summerfest continues to offer
world-class entertainment to our community and throughout the
globe," said Don Smiley, President
and CEO of Milwaukee World Festival, Inc. "Upgrades at the
Generac Power Stage will enhance the festival experience for fans
and artists alike, and we are grateful to Generac for their
leadership, generosity and vision. This management team understands
our community, are great communicators, and possesses a big picture
view of Summerfest."
"Generac is one of the largest-and fastest growing-employers in
Wisconsin, and we could not be
more excited to become a major sponsor of Summerfest," said
Aaron Jagdfeld, Chairman and CEO of
Generac. "The Generac Power Stage, which will be reimagined and
improved, will be a magnet for Milwaukee festival goers and is one more way
for us to give back to the city and to the region."
The new stage design will incorporate video into the new
expanded building footprint and will feature four video screens to
view headlining performances. Beyond the enhanced video
experience, other new stage improvements will include an improved
ADA seating configuration; enhanced security and hospitality
operation infrastructure and access; additional stage theatrical
rigging capacity and production technology infrastructure; and a
new pylon sign with high definition digital displays showcasing
artist schedule and information. All upgrades are scheduled
to be completed for Summerfest 2021.
The agreement also includes an annual admission promotion,
Military Appreciation Day powered by Generac, which allows all
active-duty military personnel and veterans, along with up to four
family members, free admission to Summerfest during the promotion.
Generac will also be a key part of Summerfest Tech, an annual
convention of tech professionals to exchange ideas and enhance
Milwaukee's emergence as a hub for
high-tech expertise.
Generac is a global leader in energy technology, founded in
Waukesha 61 years ago, and is now
one of Fortune's 100-fastest growing companies. The organization
employs approximately 7,000 associates worldwide--4,000 in
Wisconsin-- and six operational
locations across the state.
As provided in the lease between the City of Milwaukee and Milwaukee World
Festival, Inc., this capital project is subject to the review and
approval of the Board of Harbor Commissioners on behalf of the
City of Milwaukee.
For project renderings and more information, visit
www.summerfest.com or www.generac.com/powerstage.
MEDIA CONTACTS:
Milwaukee World Festival:
Julie Dieckelman
| jdieckelman@summerfest.com| 414-270-6517
Generac: Ashley Kast |
akast@punch-pr.com | 608-633-2404
About Milwaukee World Festival, Inc.
Milwaukee World
Festival, Inc. is an independent, private 501(c)(3) corporation
founded in 1965 that produces Summerfest, presented by American
Family Insurance, a three-weekend festival that typically generates
approximately $187 million in economic impact for the community
each year. Milwaukee World Festival, Inc. also maintains and
improves Henry Maier Festival Park, located on 75 acres on the
shores of Lake Michigan in Milwaukee, WI. In addition to
Summerfest, Henry Maier Festival Park hosts a variety of ethnic and
cultural festivals, concerts, walks, runs, and other special
events, attracting nearly 1.3 million people. The mission of
the organization is to promote an understanding of different ethnic
cultures, the histories and traditions of various nationalities,
harmony in the community, civic pride and provide a showcase for
performing arts, activities and recreation for the public and
employment opportunities for the youth of the community. For more
details, visit Summerfest.com, Facebook.com/Summerfest, Twitter:
@Summerfest or Instagram: @Summerfest.
About Generac
Generac Power Systems, Inc. (NYSE: GNRC)
is a leading global designer and manufacturer of energy technology
solutions and other power products. In 1959, our founder was
committed to designing, engineering and manufacturing the first
affordable backup generator. More than 60 years later, that
dedication to innovation, durability and excellence has resulted in
the company's ability to expand its industry-leading product
portfolio into homes and small businesses, on job sites, and in
industrial and mobile applications across the globe. Generac hosts
Power Outage Central, the definitive source of U.S. power outage
data, at Generac.com/poweroutagecentral. For more information about
Generac and its products and services, visit Generac.com.
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SOURCE Generac Power Systems, Inc.