NEW YORK,
March 7, 2022
/PRNewswire/ -- This spring, individuality shines through in Gap's
campaign, celebrating a dimensional cast of unique individuals
radiating the profound joy that comes with the freedom of being
your true self—your best self. Originating from all over the world,
Gap's individuals have defined themselves -- a collective of
distinct backgrounds, experiences and truths unified by community
and self-expression.
Experience the interactive Multimedia News Release here:
https://www.multivu.com/players/English/8840357-gap-spring-2022-campaign-champions-individuality-and-freedom-to-be-yourself/
"As a brand rooted in modern American optimism, we celebrate
what it means to be your true self today," says Mary Alderete, global head of Gap marketing.
"This campaign is an honest reflection of individuals shaping
culture by embracing their own paths—not what has been historically
or traditionally defined for them, but what they define to be true
for themselves. The campaign creative captures these creators
pioneering a more inclusive, accepting world and putting their own
distinctive stamp on American style."
Concepted by Gap Global Creative Director Len Peltier and shot by renowned fashion
photographer Zoey Grossman
(@zoeygrossman), the creative features noteworthy champions for
social justice, environmentalism, women's rights and more. Gap's
individuals are breaking the mold, forging newfound personal
freedoms and furthering progressive change. They are individuals
living their truth, as described so powerfully in the campaign
creative by non-binary trans-visibility artist Kai-Isaiah
Jamal in their verse, 'Dream of Freedom. Dream of Me':
And if there do be a dream
The dream has to include
me
Otherwise ain't gonna sleep
Or close my eyes
just to be
If it do be a dream
I hope this
dream's dream
Is for me to be free
Gap's campaign cast includes:
- Dapper Dan (@dapperdanharlem) – legendary Harlem-based
fashion designer and style influencer known for introducing high
fashion to the hip hop world
- Shalom Harlow
(@shalomharlow) – supermodel and student of the healing arts since
age 8, Shalom is training in somatic psychology and somatic
therapeutic modalities to help others in their chronic health
challenges
- Kai-Isaiah Jamal
(@kai_isaiah_jamal) – non-binary trans-visibility artist breaking
down barriers broadening the cultural understanding of
identity
- Indira Scott (@indira) –
creator, humanitarian, and model pushing the agenda of self-love by
empowering communities through representation and awareness
- Georgie Badiel-Liberty a.k.a The Water
Princess (@georgiebadiel) Burkinabé model, children's book
author and activist who has taken on the issue of the lack of
potable drinking water in her West African homeland of Burkina Faso
- Yumi Nu (@_yumi_nu) – Japanese-Dutch model, and musician
launching a new EP, Hajime, in summer 2022
- Clementine Desseaux
(@bonjourclem) – entrepreneur, model and body-positive activist
working for women with women for self-acceptance and CEO of All
Womxn Project
- Chito (@chito.international) – Seattle-born, New
York and Mexico City-based
fine artist
- Raph (@iamraph) French American singer-songwriter
telling stories of love, loss, coming of age, and the generosity of
the human spirit
- The Spearman Brothers: Michael and
Daniel Spearman (@spearmanbrothers_horns) – musicians
composing music inspired by modern Black dance music educating and
mentoring the youth
- Bryant Giles
(@bryantdgiles) – fine artist and designer creating contemporary,
unapologetic interpretations of today's social climate through
intricate visual layering exploring themes of mental health,
identity, and existing within flawed systems
- David "illy" Bennett (@illson44) – bboy break-dancer and
artist passionate about living life to the fullest and inspiring
others
- Ryan Yoo / boylife
(@gelatowilliams) – New York based
recording artist spreading love
Within the creative, Gap's cast showcase their individual style
and their power of self-expression through Gap icons for spring.
Versatile classics, like khaki shorts, tapered and wide leg khakis,
90s loose-fit denim and khakis, are styled back to varsity
sweaters, vintage soft hoodies, oversized parkas, poplin shirts and
classic pocket tees with pops of bold, optimistic color grounded in
neutrals. 100% of Gap denim and khakis are made through Washwell,
Gap's water saving program that uses at least 20% less water
compared to conventional garment-wash methods.
As two American icons– Harlem-based designer and campaign
headliner Dapper Dan and Gap's beloved arch logo hoodie – Dapper
Dan and Gap are proud to collaborate on a special edition DAP GAP
hoodie, creating a new instant classic of modern American style.
This limited-edition item will drop exclusively online on
March 10 at 4:00p.m (ET).
Gap's spring campaign debuts tomorrow across out-of-home media
and digital, TV and streaming video.
Follow along on @gap #HowYouWearGap
PRESS CONTACTS
Gap: Jenna
Stone, jenna_stone@gap.com
LaForce: Jenna Satnick,
gap@laforce.nyc
ABOUT GAP @gap and @gapkids
Gap is an authority on modern American style. Founded in
San Francisco in 1969, Gap
continues to build on its heritage grounded in denim and khakis
made through Washwell, Gap's water saving program that uses at
least 20% less water compared to conventional garment-wash methods.
Gap is a lifestyle brand that includes adult apparel and
accessories, Gap Teen, Gap Kids, babyGap, Gap Maternity, Gap Body,
GapFit, Yeezy Gap and Gap Home collections. The brand connects with
customers online and in company-operated and franchise retail
locations globally, and also serves value-conscious customers with
exclusively designed collections for Gap Outlet and GapFactory
Stores. Gap is the namesake brand for leading global specialty
retailer, Gap Inc. (NYSE: GPS) which includes Old Navy, Gap,
Athleta and Banana Republic brands. For more information, please
visit www.gapinc.com
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SOURCE Gap Inc.