Old Navy Imagines a More Inclusive World with Project WE Artist Tee Series
January 28 2021 - 9:03AM
Business Wire
Brand to Donate $1 Million to Boys & Girls
Clubs of America to Support Arts Programming
Today Old Navy announces the launch of Project WE, a collection
of graphic tees designed by diverse artists to imagine a more
inclusive world through art. The WE tees honor cultural moments and
movements including Black History Month, International Women’s Day,
Pride, Juneteenth and LatinX Heritage Month. In celebration of the
initiative, Old Navy is donating $1 million to Boys & Girls
Clubs of America to support youth arts programs in communities
across the country.
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the full release here:
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“Project WE is an artists’ collaboration with a mission,” said
Sarah Holme, Old Navy’s Executive Vice President of Design. “We
wanted to give these incredible artists a canvas to share their
visions, and we hope the works will inspire and spark conversation
with our community.”
Black History Month - Artist Reyna Noriega
Project WE kicks off in celebration of February’s Black History
Month with a special edition tee designed by Reyna Noriega, a
Miami-based visual artist and educator known for her passion to
teach and inspire. Noriega’s design is a beautiful representation
of women of color, celebrating different skin tones, body types and
hairstyles.
“I let my own culture shine through in my work, in hopes others
can see representation for their experiences and feel empowered,”
said Noriega.
International Women’s Day - Artist Jade Purple Brown
The second edition of the Project WE tees was designed by
NYC-based artist Jade Purple Brown to commemorate International
Women’s Day on March 8. Brown’s powerful design celebrates the
collective power of women coming together as “WE” through her use
of strong figures, vibrant colors and optimism.
“This tee is all about women uniting, creating the unimaginable,
and reimagining the future of what we all can create together,”
said Brown.
The first two editions of the Project WE tees are available at
OldNavy.com/projectwe and in stores, with styles available for the
whole family.
Giving Back to the Arts
In honor of the Project WE collection, Old Navy is donating $1
million to Boys & Girls Clubs of America to support youth arts
programs across the country. Research shows participation in the
arts is tied to positive outcomes ranging from greater self-esteem
to rates of college attendance. But fifty percent of the lowest
income elementary schools lack an arts classroom, indicating an
opportunity gap in arts education. Boys & Girls Clubs of
America aims to close that gap by providing equitable access to
arts experiences to help youth achieve great futures.
Old Navy is committed to creating a better future for future
generations through The Imagine Mission (OldNavy.com/Imagine) and
has partnered with Boys & Girls Clubs of America for decades to
provide opportunities for kids and teens in need. In addition to
funding ongoing arts education, Old Navy’s donation will also
underwrite Boys & Girls Clubs of America’s National Arts
Contest which recognizes young artists and their accomplishments in
visual, digital and performing arts.
Old Navy will continue to announce upcoming Project WE artist
collaborations throughout the year as part of its mission to
imagine a better future through art.
About Old Navy
Old Navy is a global apparel and accessories brand that makes
current American essentials accessible to every family. Originated
in 1994, the brand celebrates the democracy of style through
on-trend, playfully optimistic, affordable and high-quality
products. A division of San Francisco-based Gap Inc. (NYSE: GPS),
Old Navy brings a fun, energizing shopping environment to its
customers in more than 1,200 stores around the world. For more
information, please visit www.oldnavy.com.
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Media Contacts Taylor
Frazier taylorf@abmc-us.com Mandy Moore mandy_moore@gap.com
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