GameStop Takes Retail Innovation to The Next Level
January 12 2015 - 8:00AM
Business Wire
GameStop to Use Microsoft Azure to Stream Video
Game Content and Promotional Materials to Mobile Devices within Its
Stores
GameStop (NYSE:GME), a family of specialty retail brands that
makes the most popular technologies affordable and simple continues
to expand its roster of technology companies and institutions it is
collaborating with as part of its GameStop Technology Institute
(GTI) business unit. The company announced today at the National
Retail Federation’s 104th Annual Convention & Expo its plans to
use Microsoft Azure to continue to enhance the in-store engagement
of its customers in interactive, informative and entertaining
ways.
GameStop will be one of the first retailers to use Azure, the
innovative Microsoft cloud platform, to stream video game and
promotional content direct to customer and store associate mobile
devices. As a result, customers will be able to view on their
smartphones and Windows tablets content (e.g. trailers, promotional
materials, etc.) from GameStop’s catalog of video games, providing
a digitally immersive shopping experience within the physical
store. GameStop’s store associates will be able to access
individual information for those customers who have opted in to
receive and share information as part of the GTI app, empowering
the associate to provide a personalized shopping experience based
on the customer’s unique shopping history.
Other GameStop uses of the cloud platform within its stores
include streaming video game trailers to a 4K ultra HD TV, and
offering an in-store mobile shopping cart that can be used by the
customer to facilitate a faster checkout.
“Microsoft has always been a fantastic and innovative company
for GameStop to collaborate with, both in the technology space as
well as with their video game consoles and titles,” said Jeff
Donaldson, senior vice president of GameStop Technology Institute.
“We are continuing to work closely with them to discover and
aggressively elevate ways to enhance the retail experience for our
customers today and in the future.”
“Our collaboration with GameStop shows the types of things that
are possible when Azure is used to enhance consumer engagement,”
said Tracy Issel, general manager of Worldwide Retail, Consumer
Goods, Hospitality and Travel at Microsoft Corp. “GameStop is
utilizing our cloud computing technology in their brick-and-mortar
stores in new exciting ways, and demonstrating the type of retail
technology applications we can build on Azure moving forward."
To experience the GameStop and Microsoft retail collaboration
firsthand, both GameStop and Microsoft invite interested parties to
stop by Microsoft’s booth #2803 at the 2015 NRF Annual Convention
and Expo.
About GameStop
GameStop Corp. (NYSE:GME), a Fortune 500 and S&P 500 company
headquartered in Grapevine, Texas, is a global, multichannel video
game, consumer electronics and wireless services retailer. GameStop
operates more than 6,600 stores across 14 countries. The company’s
consumer product network also includes www.gamestop.com;
www.Kongregate.com, a leading browser-based game site; Game
Informer® magazine, the world’s leading print and digital video
game publication; and www.buymytronics.com, an online consumer
electronics trade-in platform. In addition, our Technology Brands
segment includes our Simply Mac, Spring Mobile and Cricket stores.
Simply Mac, www.simplymac.com, operates 46 stores, selling the full
line of Apple products, including laptops, tablets, smartphones and
offering Apple certified warranty and repair services. Spring
Mobile, http://springmobile.com, sells post-paid AT&T services
and wireless products through its 311 AT&T branded stores.
Cricket Wireless, www.cricketwireless.com, offers pre-paid wireless
services, devices and related accessories. We operate 51 Cricket
stores in select markets throughout the United States.
General information about GameStop Corp. can be obtained at the
company's corporate website. Follow GameStop on Twitter @
www.twitter.com/GameStop and find GameStop on Facebook @
www.facebook.com/GameStop.
Contacts:GameStop Corp.Joey
Mooring817-722-7450joeymooring@gamestop.com
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