2014’s Most Sought After Holiday Gift And ‘Can’t Live Without’ Item? Video Games Top The Lists According To New U.S. ...
December 03 2014 - 9:12AM
Business Wire
GameStop PowerUp Rewards™ Members and Their
Families Wishing For Video Games and Game Consoles Over Cash, Gift
Cards, Clothes, and Toys
Holiday shopping means a search for the year’s ‘must-have’
gifts, with shoppers working hard to find those ‘can’t live
without’ items for family members (and even for themselves). A new
survey of GameStop’s (NYSE: GME) PowerUp Rewards members in the
U.S. has found that 73 percent of people plan to purchase – or
hope to receive – video games this season, outpacing other gift
ideas like cash and gift cards (56 percent), clothes (48 percent),
and toys (30 percent). More than half of parents that responded –
54 percent – said their kids would not survive the holidays
without video games. That has video games being more important
to kids this year than other presents (48 percent), spending time
with family and friends (47 percent), sleep (34 percent), and even
their smartphones and tablets (32 percent).
What titles are rising to the top for gift-givers and wish list
makers? For the kids, parents are seeking LEGO Batman 3: Beyond
Gotham, Super Smash Bros., and Minecraft (24 percent, 23
percent, and 20 percent respectively). Meanwhile, the release of
Grand Theft Auto V on Xbox One and PlayStation 4 (34
percent) narrowly edged out Call of Duty: Advanced Warfare and
Assassin’s Creed Unity (33 percent each) as the leading gift pick
on respondents’ own shopping lists.
“Although gaming is popular throughout the year, the holidays
seem to get people even more excited to share the joy and start
playing,” said Frank Hamlin, chief marketing officer at GameStop.
“From the latest consoles to handhelds and the abundance of new
titles, there is a perfect gift for gamers of all ages. Based on
the holiday data, video games are looking like surefire gift
options for 2014!”
Holiday shoppers are also thinking about tech and gadgets in new
ways to gift, with more than a quarter of respondents saying
they are likely to purchase a pre-owned electronic device, such
as an Xbox One or PS4 game console (36 and 35 percent,
respectively), an iPad or iPhone (21 and 17 percent), or an Android
device (16 percent). Trading in those old gadgets that otherwise
would be collecting dust is also on shoppers’ radars to help buy a
gift, with 25 percent of those surveyed being likely to sell a
device.
Where to shop? Ninety-one percent of respondents plan to head to
GameStop stores, with just under 20 percent looking to buy online
this year. And when it comes to paying for this year’s gift picks
at GameStop, those surveyed plan to use a range of different
currencies: 88 percent will spend via cash or credit card; 45
percent with their PowerUp Rewards points; 33 percent through
trade-ins; 15 percent through the PowerUp Rewards credit card; 8
percent via layaway.
To learn more about the latest holiday shopping advice, deals,
and more please visit the 2014 GameStop Holiday Hub at
www.GameStop.com/Holiday.
Methodology
This survey was commissioned and conducted by GameStop and
research partner Brierley+Partners. It was fielded on November 14,
2014. A total of 1,136 PowerUp Rewards members, between the ages of
14 and 64, participated in the online survey.
About GameStop
GameStop Corp. (NYSE: GME), a Fortune 500 and S&P 500
company headquartered in Grapevine, Texas, is a global,
multichannel video game, consumer electronics and wireless services
retailer. GameStop operates more than 6,600 stores across 15
countries. The company’s consumer product network also includes
www.gamestop.com; www.Kongregate.com, a leading browser-based game
site; Game Informer® magazine, the world’s leading print and
digital video game publication; and www.buymytronics.com, an online
consumer electronics trade-in platform. In addition, our Technology
Brands segment includes our Simply Mac, Spring Mobile and Cricket
stores. Simply Mac, www.simplymac.com, operates 46 stores, selling
the full line of Apple products, including laptops, tablets,
smartphones and offering Apple certified warranty and repair
services. Spring Mobile, http://springmobile.com, sells post-paid
AT&T services and wireless products through its 311 AT&T
branded stores. Cricket Wireless, www.cricketwireless.com, offers
pre-paid wireless services, devices and related accessories. We
operate 51 Cricket stores in select markets throughout the United
States.
General information about GameStop Corp. can be obtained at the
company's corporate website. Follow GameStop on Twitter @
www.twitter.com/GameStop and find GameStop on Facebook @
www.facebook.com/GameStop.
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Jackie SmithGameStop Corp.817-722-7520jackiesmith@gamestop.com
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