GameStop Announces New Simplified Trade-In Pricing
August 11 2014 - 2:11PM
Business Wire
World’s largest gaming retailer to offer more
for your old video games
GameStop, a family of specialty retail brands that makes the
most popular technologies affordable and simple, will soon offer
customers more for their pre-owned video games.
A new, streamlined trade-in program will launch nationwide on
August 18 that simplifies all the variables that affect the amount
customers are eligible to receive when selling a game in a store.
As a result, GameStop now has more than 100 games worth $20 or
more. The program will feature four price-points depending on
whether a customer chooses cash or in-store credit for their items
and whether they are a PowerUp Rewards Pro member.
For example, a customer who is a PowerUp Rewards Pro member who
sells a game valued at $20 for credit could get $22, whereas a
customer who sells that game for cash and who is not a PowerUp
Rewards Pro member would get $16.
“We heard from customers that they want a better way to
understand the value of what they sell to GameStop and this new
initiative is a way to deliver on that feedback,” said Jason
Cochran, senior vice president for pre-owned business. “What we're
doing in moving from 10 possible price points to four is removing
complexity, making it easy for our associates to convey the value
of games we buy back and that in selling us their items they are
gaining a unique form of currency to buy new products.”
In 2013, GameStop issued $1.2 billion of trade-in credits, of
which 70 percent customers applied to the purchase of new games,
consoles, and mobile electronics.
Trades are accepted at all GameStop locations. Customers can
sell games, consoles, tablets and smartphones. All items are then
sent to be fully refurbished and made available for purchase in
like-new condition at an affordable price.
About GameStop Corp.
GameStop Corp. (NYSE: GME), a Fortune 500 and S&P 500
company headquartered in Grapevine, Texas, is a global,
multichannel video game, consumer electronics and wireless services
retailer. GameStop operates more than 6,600 stores across 15
countries. The company’s consumer product network also includes
www.gamestop.com; www.Kongregate.com, a leading browser-based game
site; Game Informer® magazine, the world’s leading print and
digital video game publication; and www.buymytronics.com, an online
consumer electronics trade-in platform. In addition, our Technology
Brands segment includes our Simply Mac, Spring Mobile and Cricket
stores. Simply Mac, www.simplymac.com, operates 23 stores, selling
the full line of Apple products, including laptops, tablets,
smartphones and offering Apple certified warranty and repair
services. Spring Mobile, http://springmobile.com, sells post-paid
AT&T services and wireless products through its 210 AT&T
branded stores. Cricket Wireless, www.cricketwireless.com, is a new
AT&T brand offering pre-paid wireless services, devices and
related accessories. We operate 37 Cricket stores in select markets
throughout the United States.
General information on GameStop Corp. can be obtained at the
company's corporate website. Follow GameStop on Twitter
@ www.twitter.com/GameStop and find us on Facebook
@ www.facebook.com/GameStop.
Jackie SmithGameStop
Corp.817-722-7520JackieSmith@GameStop.com
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