GameStop Technology Institute Builds On IT Technology Innovation To Drive Positive Customer Experiences
July 30 2014 - 4:15PM
Business Wire
New Partnerships with Shelfbucks, BestFit
Mobile and Dynamic Signal to Help GameStop Address the Needs of
Today’s Empowered and Informed Consumer
GameStop (NYSE: GME), a family of specialty retail brands that
makes consumers' favorite technologies affordable and simple,
announced today that its GameStop Technology Institute (GTI)
business unit has entered into strategic partnerships with
Shelfbucks, BestFit Mobile and Dynamic Signal to further extend its
focus on driving technological innovation and change within its
store environments.
Dedicated to harnessing the power of new and emerging
technologies to better address the needs of today’s empowered and
informed consumer, GTI was launched by GameStop to pursue an open
innovation strategy whereby the Company partners with leading
organizations and institutions to explore and build best-in-class
research and development capabilities.
GTI was created to understand the drivers surrounding the
evolution of the retail industry and advance the pace of change –
always keeping the customer experience in mind. With these new
partnerships the company is further executing against this
overarching goal to create and implement, within its global retail
locations, the next generation of business applications for the
sector as a whole.
Ongoing Commitment to Innovation to Meet Evolving Needs of
Consumers
Working to develop retail solutions that create a positive
in-store experience is a key priority for GTI. With this focus in
mind, GameStop is partnering to bring Shelfbucks’ iBeacon Platform
and BestFit Mobile’s ProxDK solution, into to its brick and mortar
retail locations. Through the deployment of these new communication
capabilities, the retailer is launching a big differentiator in
consumer engagement technology – putting the customer in control of
the shopping experience. While today’s customers are traditionally
bombarded with promotional offers the minute they enter a retail
location, GameStop shoppers will need to take proactive steps,
moving smartphones close to beacons installed on store shelving to
instantly receive real-time, customized offers via the retailer's
app. As a result, customers will be able to receive digital content
that is specifically tailored to their areas of interest when they
need it most – shopping inside a physical GameStop store.
Under the terms of the agreement with GTI, the Shelfbucks
iBeacon Platform will provide the configuration, deployment and
ongoing operation/support for the in-store beacons, as well as the
platform to integrate with GameStop’s promotions; while BestFit’s
Mobile ProxDK solution will enable for seamless consumer engagement
based on a user’s proximity to beacons. Moving forward the
collaboration between the three technology providers will also
serve as a basis for future retail innovations related to enhancing
customer experiences in physical stores.
“Digitization of the physical retail space has always been a top
priority of GTI as we look to further GameStop’s evolution as a
technology provider,” said Charlie Larkin, senior director,
technology innovation at GameStop. “Through our partnership with
Shelfbucks and our initial deployment of their iBeacon Platform,
there are numerous ways to leverage the emerging technology to
deliver a next-generation shopping experience.”
Beginning this September, GTI will formally deploy the iBeacon
Platform in approximately 36 locations in its Austin and College
Station, Texas test markets. Following the initial test period,
GameStop will assess the customer adoption and business value of
the promotional capabilities with the potential for the possibility
of an additional roll-out in another 60 stores by the end of the
year.
Amplifying the Employees’ Voice Via Social Media
Initiatives
Since the first GameStop opened twenty years ago, store
employees have always played a critical role as informal
ambassadors for the retailer’s brand. Today, recognizing the need
for a more sophisticated approach to managing the GameStop
conversation externally, GTI is partnering with Dynamic Signal to
deploy a cloud-based solution designed to amplify the voice of
employees online while taking into account the unique nature of
content management at GameStop.
Leveraging Dynamic Signal’s VoiceStream technology, GameStop is
able to unite with interested employees to drive awareness, reach
and engagement in an easy-to-use, brand-safe environment. Moving
forward, GTI will now rely upon the VoiceStream platform to
facilitate every aspect of this process – helping to identify,
recruit and engage advocates and providing them with the tools to
share GameStop approved content via web and mobile devices.
“The development and deployment of traffic driving technology is
a critical component of GTI’s focus on innovation and interaction
at the store level,” said Jeff Donaldson, senior vice president of
GameStop Technology Institute. “Recognizing that the interaction
between our employees and the customers in the local community is
the most valuable type of relationship, we committed to working
with Dynamic Solutions to put a technology platform in place that
amplifies those conversations beyond the brick and mortar location
to create lasting value for all parties involved.”
For more information about Shelfbucks’ leading iBeacon promotion
platform, visit http://www.shelfbucks.com. For information about
the Dynamic Signal’s VoiceStream technology platform, please visit
http://dynamicsignal.com.
About GameStop Corp.
GameStop Corp. (NYSE: GME), a Fortune 500 and S&P 500
company headquartered in Grapevine, Texas, is a global,
multichannel video game, consumer electronics and wireless services
retailer. GameStop operates more than 6,600 stores across 15
countries. The company’s consumer product network also includes
www.gamestop.com; www.Kongregate.com, a leading browser-based game
site; Game Informer® magazine, the world’s leading print and
digital video game publication; and www.buymytronics.com, an online
consumer electronics trade-in platform. In addition, our Technology
Brands segment includes our Simply Mac, Spring Mobile and Cricket
stores. Simply Mac, www.simplymac.com, operates 23 stores, selling
the full line of Apple products, including laptops, tablets,
smartphones and offering Apple certified warranty and repair
services. Spring Mobile, http://springmobile.com, sells post-paid
AT&T services and wireless products through its 210 AT&T
branded stores. Cricket Wireless, www.cricketwireless.com, is a new
AT&T brand offering pre-paid wireless services, devices and
related accessories. We operate 37 Cricket stores in select markets
throughout the United States.
General information about GameStop Corp. can be obtained at the
company's corporate website. Follow GameStop on Twitter @
www.twitter.com/GameStop and find GameStop on Facebook @
www.facebook.com/GameStop.
GameStop Corp.Jackie
Smith817-722-7520jackiesmith@gamestop.com
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