GameStop Celebrates Launch of Watch Dogs by Hosting Midnight Launch Parties Across the U.S.
May 23 2014 - 8:45AM
Business Wire
Early Indicators Show the Next-Gen Video Game
to be a Hit with Gaming Fans
Play the Game Early on the PS4
Today, GameStop Corp., a family of specialty retail brands that
makes customers’ favorite technologies affordable and simple,
announced its plans to host more than 3,500 U.S. midnight launch
parties to celebrate the arrival of Watch Dogs.
On the evening of May 26, gaming fans will experience what
GameStop does best – welcome the launch of the latest in video game
innovation by throwing parties at various store locations.
Customers can expect to participate in various activities such as
contests, giveaways and the opportunity to view new footage of the
game displayed on GameStop TV as they await midnight. GameStop is
also offering fans that arrive early an exclusive first-to-play
opportunity, allowing them to go hands-on with the PS4 version of
Watch Dogs starting at 9:00 p.m. local time.
“We are seeing tremendous excitement from gaming fans for the
new Watch Dogs game,” said Bob Puzon, senior vice president of
merchandising at GameStop. “In fact, Watch Dogs is proving to be
the highest pre-ordered next-generation console game we’ve
experienced to date. We are planning some exciting activities at
our stores to help our fans celebrate the arrival of the Ubisoft
game.”
Releasing on May 27 at all U.S. GameStop stores, Watch Dogs is
the new intellectual property from Ubisoft that puts gamers in the
city of Chicago with a set of hacking tools at their disposal while
featuring an open-world with enhanced visuals and challenges. The
new game will be available on the Sony PlayStation® 4, PlayStation®
3, Microsoft Xbox One, Xbox 360 and Windows PC, and will retail for
$59.99.
“We know gamers are eagerly anticipating the launch of Watch
Dogs and it’s encouraging to see a partner like GameStop celebrate
the launch with a first-to-play opportunity,” said Tony Key, senior
vice president of sale and marketing, Ubisoft.
GameStop is continuing to take pre-orders on Watch Dogs and
offering customers that pre-order the exclusive Palace Pack DLC,
which includes a single-player mission, an investigation bonus and
an ATM hack boost. In addition, customers that pre-order for the
PS4/PS3 will receive an extra 60 minutes of exclusive gameplay
content.
As a special bonus, GameStop is offering customers a series of
deals and trade-in offers that include:
- Purchase a PS4 console, Watch Dogs PS4
game and a 12-month PlayStation Plus subscription and save $10
(Valid only during midnight event & May 27).
- $10 off new PS3 and XB360
controllers-$44.99 ($54.99 reg).
- Save $25 when you purchase Watch Dogs
game and any pre-owned smartphone.
- PowerUp Rewards Pro members will
receive a 40% bonus on any games or accessories traded toward the
pre-order or purchase of Watch Dogs.
For more information about Watch Dogs, how to pre-order the
game, or what stores will be hosting a launch event, contact your
local GameStop location, or visit www.GameStop.com.
About GameStop Corp.
GameStop Corp. (NYSE: GME), a Fortune 500 and S&P 500
company headquartered in Grapevine, Texas, is a global,
multichannel video game, consumer electronics and wireless services
retailer. GameStop operates more than 6,600 stores across 15
countries. The company’s consumer product network also includes
www.gamestop.com; www.Kongregate.com, a leading browser-based game
site; Game Informer® magazine, the world’s leading print and
digital video game publication; www.buymytronics.com, an online
consumer electronics trade-in platform; Spring Mobile, an
authorized dealer of AT&T wireless services; and Simply Mac,
the largest certified specialist of Apple’s full line of
products.
General information on GameStop Corp. can be obtained at the
company's corporate website. Follow GameStop on Twitter
@ www.twitter.com/GameStop and find us on Facebook
@ www.facebook.com/GameStop.
Kyle StephensonGameStop – Public
Relations817-722-7735kylestephenson@gamestop.com
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