Fiverr Builds Out European Footprint With Expansion Into Italy and the Netherlands
July 22 2020 - 9:00AM
Business Wire
After successful launches in other European
markets, company expands localization efforts to Italy and the
Netherlands
Fiverr International Ltd., (NYSE: FVRR), the company that is
changing how the world works together, announced the continuation
of its international expansion efforts with the launch of its site
in two new languages, Dutch and Italian. This follows the success
the company saw with its expansion efforts in Germany, France and
Spain.
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Fiverr Announces Expansion into Italy and
the Netherlands (Graphic: Business Wire)
“Expanding our global footprint is a key growth strategy for
Fiverr, and we believe there is huge potential in the Italian and
Dutch markets,” said Micha Kaufman, founder and CEO of Fiverr.
“Though very different markets, we have already seen fantastic
signals in both countries - for instance, from February to March of
this year, visitors from Italy to the website went up 97%. By
giving users the opportunity to interact in their native language,
we’re increasing trust in our brand, which will ultimately lead to
increased adoption of our platform in these markets.”
Italy is built on a foundation of small and independent
businesses that make up the backbone of the Italian economy - the
third largest in Europe after Germany and France. Their
contribution to the overall GDP of the nation is about 73%,
according to the OECD. That said, similar to the U.S., the country
is also embracing independent work, as the number of freelancers in
Italy keeps rising year over year. Right now there are 5.5 million
freelancers in the country, who represent almost 16% of the Italian
GDP. This provides solid opportunities for growth on both sides of
Fiverr’s marketplace.
The Netherlands is also a country wherein Fiverr has been strong
in the past, but sees further opportunity by creating a local
language site. The number of self-employed people continues to grow
- at the moment there are around 1 million freelancers, who make up
roughly 17% of the workforce. In the Netherlands particularly,
there is a trend in which older people who are highly-educated and
highly skilled are looking to become freelancers. On the flip side,
there are about 1.2 million small businesses in the country.
In addition to localizing the site for both Italy and the
Netherlands, Fiverr will also be increasing marketing efforts in
both countries. This includes local public relations and targeted
performance marketing campaigns and later down the line, brand
marketing campaigns and community engagement.
About Fiverr
Fiverr's mission is to change how the world works together. The
Fiverr platform connects businesses of all sizes with skilled
freelancers offering digital services in more than 300 categories,
across 8 verticals including graphic design, digital marketing,
programming, video and animation. In the twelve months ended March
31, 2020, 2.5 million customers bought a wide range of services
from freelancers across more than 160 countries. We invite you to
visit us at fiverr.com, read our blog and follow us on Facebook,
Twitter and Instagram.
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version on businesswire.com: https://www.businesswire.com/news/home/20200722005136/en/
Abby Forman press@fiverr.com
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