AUBURN HILLS, Mich.,
Oct. 21, 2020 /PRNewswire/ --
- Online Retailing Experience to now be called E-Shop
- Test drive appointments, online chats and other features to
be added to E-Shop
FCA is enhancing consumer capability to buy a Chrysler, Dodge,
Jeep®, Ram, Fiat or Alfa Romeo vehicle over the internet by
offering several new features to the Online Retailing Experience,
which will now be known as E-Shop.
"Six months ago, we pulled ahead the launch of E-Shop to help
our dealers who were attempting to navigate the COVID-19 pandemic,"
U.S. Head of Sales Jeff Kommor said. "Little did we know what a
powerful tool E-Shop would become. About 45 percent of FCA's
monthly sales originated from an internet lead; last year it was
about 25 percent. Consumers say E-Shop gives them more
transparency, while dealers say the entire process, including home
delivery, allows them to create a strong bond with the
shopper."
E-Shop is a premium one-stop platform that allows customers
extensive choice and the ability to complete the entire vehicle
purchasing process online, including pricing information, trade-in
value of the current vehicle, financial lending options,
e-signature to complete final paperwork and, in most cases,
scheduling home delivery. E-Shop is accessible through the
Chrysler, Dodge, Jeep, Ram, Fiat and Alfa Romeo websites,
participating dealer sites and a variety of social media
applications.
Online shopping traffic across the dealer network has increased
more than 65 percent since the launch of E-Shop. Customers who
complete the process online are spending less time in the
dealership and more time learning about the new features of their
vehicles, making the purchase process more enjoyable.
"We had always envisioned E-Shop as a digital backbone onto
which we could bolt new, cutting-edge elements that put the
customer first," said Marissa
Hunter, Head of Marketing, FCA - North America. "Ecommerce continues to be an
integral tool in our marketing suite, providing audiences the
ability to experience and shop our brands from the comfort of their
homes. We're only getting started. Internal intelligence, early
customer and dealer feedback, are shaping the next phase of E-Shop,
giving our brands and dealer body a sophisticated online tool to
drive more excitement, affinity and trust in the shopping
process."
Other features will include:
- Online Chats – Launching today, consumers can have
their questions answered in real time via online chatting
- Test Drive Appointments – Shoppers can schedule a time
to test drive a vehicle before entering a showroom, reducing the
wait time for time-constrained consumers. This feature will be
available by December
- Reservations – In a service integrated with PayPal,
shoppers who see a vehicle online can access their PayPal accounts
to put down a refundable reservation. This feature will be
available by November
- Certified Pre-Owned Vehicles / Used Vehicle Sales –
Dealers will have the opportunity to list their entire certified
pre-owned vehicle and used vehicle inventories on E-Shop. This
feature will be available by December
FCA and its dealers are committed to make E-Shop one of the most
competitive tools in the automotive industry. New technologies,
designed to improve customer convenience, will be added to E-Shop
on an ongoing basis.
Chrysler E-Shop
Dodge E-Shop
Jeep E-Shop
Ram E-Shop
FIAT E-Shop
Alfa Romeo E-Shop
FCA
Fiat Chrysler Automobiles (FCA) is a global automaker that designs,
engineers, manufactures and sells vehicles in a portfolio of
exciting brands, including Abarth, Alfa Romeo, Chrysler, Dodge,
Fiat, Fiat Professional, Jeep®, Lancia, Ram and Maserati.
It also sells parts and services under the Mopar name and operates
in the components and production systems sectors under the Comau
and Teksid brands. FCA employs nearly 200,000 people around
the globe. For more details regarding FCA (NYSE: FCAU/ MTA: FCA),
please visit www.fcagroup.com.
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SOURCE FCA