AUBURN HILLS, Mich.,
Nov. 20, 2016 /PRNewswire/
--
- Company amasses 7.8 billion views on YouTube thanks to music
videos featuring custom vehicle integrations through collaborations
with major record labels
- FCA is the official Automotive sponsor of the American Music
Awards telecast
- Two-minute television spot during American Music Awards (on
ABC from 8 PM - 11 PM EST) this
Sunday night celebrates the music industry with "Music Brings Us
Together" message
- One-minute Ram Truck brand spot "Work" to also debut during
broadcast
- FCA US has collaborated with
the music world's biggest record labels across genres to
organically feature vehicles in music videos
- Videos will be available on Company's social channels after
show
The ongoing collaboration between FCA
US and the music industry's top music labels has pushed the
automaker's presence in official YouTube music videos to a record
of nearly 8 billion views and climbing. The Company will debut a
two-minute spot ("Music Brings Us Together") and a one-minute spot
("Work") celebrating its ties to the music industry during this
Sunday night's American Music Awards broadcast on Sunday night
(November 20) on ABC from
8 p.m. to 11 p.m. EST.
"This music program embodies the best of FCA's culture of
leadership – mind blowing engagement numbers, an exclusive
connection with the Millennials, authentic relevance for our brands
and a targeted audience that aligns organically with each brand's
set of values and ethos," said Olivier
Francois, Chief Marketing Officer, FCA – Global. "This
number – 8 billion views – is not only the equivalent of one view
for every person on the planet, it also means that FCA has probably
the most viewed products in the automotive category on YouTube. And
more importantly even, it also represents 70 Super Bowls at a
nominal cost, which for me, is the best ROI on planet
marketing."
Francois added, "This obviously wouldn't have been possible without
the personal commitment of four visionary music executives who got
their respective labels – Warner music, Interscope, Atlantic
Records and Epic – to buy into our approach and pragmatically make
the most of today's market appetite for branded content, in the
best interest of their respective artists."
To mark the extraordinary achievement, FCA has created a two-minute
"mashup" (airing one time only during Sunday night's American Music
Awards) entitled "Music Brings Us Together," which includes footage
from some of the more recent music videos from labels with whom the
Company has partnered with over the years. The collection of 16
videos in the "Music Brings Us Together" spot puts a focus on
emerging artists of the Millennial generation including the
following:
Interscope Records: X Ambassadors ("Renegades" with Jeep®
Renegade), Aluna George ("Not Above
Love" with Ram 1500), Machine Gun Kelly feat. Camila Cabello ("Bad Things" with Dodge
Challenger) and One Republic ("Kids" with Fiat 500X).
Atlantic Records Group: Flo Rida
("My House" with Dodge Durango),
Saint Motel ("Move" with Fiat 124 Spider), Fitz & The Tantrums
("Handclap" with Fiat 124 Spider), Galantis ("Peanut Butter Jelly"
with Fiat 500 Abarth), Charlie Puth
("One Call Away" with Jeep Renegade, Fiat 500X and Dodge
Challenger) and Cash Cash feat. Sophia
Reyes ("How To Love" with Fiat 500X).
Warner Bros. Records: Gary Clark Jr
("BYOB Can't Sleep Shake" with Dodge Challenger), Echosmith
("Bright" with Jeep Renegade, Jeep Wrangler and Fiat 500X),
Brandy Clark ("Girl Next Door" with
Ram Rebel), Greg Holden ("Hold On
Tight" with Ram 1500), Jason Derulo ("Kiss The Sky" with Fiat 124
Spider) and Michael Buble ("Nobody
But Me" with Fiat 124 Spider).
The two-minute "Music Brings Us Together" spot will include a nod
to each label after each collection of songs, with each "postcard"
celebrating the individual partnerships, their audiences and the
music industry, tied together through the "Music Brings Us
Together" message. FCA US worked in
partnership with Union Adworks on the spot.
In addition to the two-minute spot, the Ram Truck brand will debut
a branded one-minute television spot "Work" during the
broadcast.
As an ode to the very popular Fifth Harmony "Work from Home" video,
Ram Truck salutes America's "everyday performers" from construction
workers to skilled trades to farmers. Ram 1500 and Ram Heavy Duty
trucks are featured in the spot.
Set to the soundtrack of the Fifth Harmony chart-topping hit and
created in collaboration with Epic Records, the 60-second spot
"Work" starts out appearing to be a normal Ram commercial, then
transitions to bring to life all the joy that hard-working
American's take in their work. It closes with congratulations to
Fifth Harmony for their nomination and thanks to Epic for its
collaboration with Ram.
The spot was created in partnership with SapientRazorfish.
The Fifth Harmony feat. Ty Dolla
$ign version of "Work from Home" has garnered more than one billion
views and is nominated for the 2016 AMA "Collaboration of the Year"
award.
FCA US has collaborated with the
music world's biggest record labels across genres to organically
feature vehicles in music videos. The 7.8 billion views were
achieved through FCA's partnerships with music labels, including
Warner Music Group, Universal Music Group and their divisions,
among others.
About FCA US LLC
FCA US LLC is a North American automaker with a new name and a long
history. Headquartered in Auburn Hills,
Michigan, FCA US is a member
of the Fiat Chrysler Automobiles N.V. (FCA) family of companies.
FCA US designs, engineers,
manufactures and sells vehicles under the Chrysler, Jeep, Dodge,
Ram and FIAT brands, as well as the SRT performance vehicle
designation. The company also distributes the Alfa Romeo 4C model
and Mopar products. FCA US is
building upon the historic foundations of Chrysler, the innovative
American automaker first established by Walter P. Chrysler in 1925; and Fiat, founded in
Italy in 1899 by pioneering
entrepreneurs, including Giovanni
Agnelli.
FCA, the seventh-largest automaker in the world based on total
annual vehicle sales, is an international automotive group. FCA is
listed on the New York Stock Exchange under the symbol "FCAU" and
on the Mercato Telematico Azionario under the symbol "FCA."
Follow FCA US news and video
on:
FCA Content On Demand (COD): www.fcacod.com
Company blog: blog.fcanorthamerica.com
Company website: www.fcanorthamerica.com
FCA360: 360.fcanorthamerica.com
Facebook: https://www.facebook.com/FiatChrysler.NorthAmerica/
Flickr: www.flickr.com/photos/chryslergroup/
Media website: media.fcanorthamerica.com
Pinterest: www.pinterest.com/fcacorporate
Instagram: www.instagram.com/FiatChrysler_NA
Twitter: www.twitter.com/FiatChrysler_NA
Twitter (Spanish): www.twitter.com/fcausespanol
YouTube: www.youtube.com/pentastarvideo
For more information, please visit the FCA US LLC media site at
http://media.fcanorthamerica.com.
Video - https://www.youtube.com/watch?v=knKSgHCG144
Photo - http://photos.prnewswire.com/prnh/20161120/441403
Video - https://www.youtube.com/watch?v=PXyagkdxE60
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SOURCE FCA US LLC