COLUMBUS, Ohio, Oct. 9, 2018 /PRNewswire/ -- Express, Inc. (NYSE:
EXPR) today announced Express's multiyear expanded partnership with
the NBA. Additionally, Express unveiled its second "NBA Game
Changers" campaign and Performance Collection featuring NBA
All-Star Victor Oladipo (Indiana
Pacers), Mo Bamba (Orlando Magic) and Trae
Young (Atlanta Hawks), two of this year's top NBA Draft
picks, as well as current NBA stars John
Collins (Atlanta Hawks) and Jamal
Murray (Denver Nuggets). As part of its expanded partnership
with the NBA, Express will also introduce a collection of licensed
apparel, available in-store and online beginning this fall.
Building on the success of Express's inaugural "NBA Game
Changers" campaign, which ran during the 2017-2018 NBA season,
consumers will get a deeper look into what it takes to make an
impact on professional basketball through the lens of both rookie
and veteran players. With an emphasis on the Express Performance
Collection, multimedia content surrounding the new campaign will
illustrate each Game Changer's persona and journey to becoming a
professional athlete, what drives and motivates him, and how
fashion gives him the confidence to succeed both on and off the
court.
Express will also introduce an NBA-licensed collection in
November 2018 with a robust
assortment of men's apparel available in-store in select markets
and online at express.com. The line will tip off with an array of
men's graphic tees and fleece styles, and will expand to additional
product categories including blazers, dress shirts, ties, and
underwear in 2019. The retailer will also introduce a women's
collection in 2019.
"This season, expect bigger plays and increased energy as our
NBA Game Changers take their game and personal style to the next
level in our Performance Collection," said David Kornberg, Express President and CEO.
"We're also thrilled to offer our customers the opportunity to
sport their own personal style and rep their favorite team with our
new NBA-licensed collection."
The integrated marketing and advertising campaign will premiere
across Express's digital, social media, and in-store platforms as
well as the NBA's digital and social media platforms beginning this
month. In February, Express will also have a presence at NBA
All-Star 2019 in Charlotte, N.C.
For more information, visit www.express.com/NBAGameChangers.
About Express, Inc.
Express is a specialty retailer
of women's and men's apparel and accessories, targeting the 20 to
30-year-old customer. Express has more than 35 years of experience
offering a distinct combination of fashion and quality for multiple
lifestyle occasions at an attractive value addressing fashion needs
across work, casual, jeanswear, and going-out occasions. The
Company currently operates more than 600 retail and factory outlet
stores, located primarily in high-traffic shopping malls, lifestyle
centers, and street locations across the
United States and Puerto Rico. Express merchandise is also
available at franchise locations and online in Latin America. Express also markets and sells
its products through its ecommerce website, www.express.com, as
well as on its mobile app.
About the NBA
The NBA is a global sports and media
business built around four professional sports leagues: the
National Basketball Association, the Women's National Basketball
Association, the NBA G League and the NBA 2K League. The NBA has established a major
international presence with games and programming in 215 countries
and territories in 50 languages, and merchandise for sale in more
than 100,000 stores in 100 countries on six continents. NBA
rosters at the start of the 2017-18 season featured 108
international players from a record 42 countries and
territories. NBA Digital's assets include NBA TV, NBA.com,
the NBA App and NBA League Pass. The NBA has created one of
the largest social media communities in the world, with 1.5 billion
likes and followers globally across all league, team, and player
platforms. Through NBA Cares, the league addresses important
social issues by working with internationally recognized
youth-serving organizations that support education, youth and
family development, and health-related causes.
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SOURCE Express, Inc.