Food Lion LLC Kicks Off Annual Hunger Has a Cure Campaign
November 11 2009 - 9:00AM
PR Newswire (US)
Food Lion Aims to Raise 1.2 Million Pounds of Food for Feeding
America Agencies SALISBURY, N.C., Nov. 11 /PRNewswire/ -- Food Lion
LLC kicks off its seventh annual "Hunger Has a Cure" campaign to
support local food banks affiliated with Feeding America. The
campaign, which allows customers to purchase ready-made food boxes
or donate food in bins, runs through Dec. 30. "We believe that, as
a grocer, we are responsible for doing what we can to help our
neighbors who are struggling to feed their families," said Kyna
Foster, director of Community Affairs at Food Lion LLC. "The need
for food assistance is at an all-time high and we are proud to work
with Feeding America to help eliminate hunger in our communities."
The ready-made food boxes contain eight items, enough to create
four different family meals and are available at Food Lion, Bottom
Dollar Food, Harveys and Reid's stores for $4.99 each. All stores
will have a designated food-collection area, where customers can
place the food boxes or other non-perishable items. In addition,
stores throughout the company are planning special events and
contributions to the campaign. Through efforts such as this annual
campaign, as well as year-round food donations, Food Lion annually
donates approximately 21 million pounds of food, valued at more
than $35 million, to Feeding America. "We have a long-standing
partnership with Feeding America," added Foster. "Since 2000, we
have donated more than 200 million pounds of food to Feeding
America and its affiliated food banks." For more than 50 years,
Food Lion LLC has served as a caring neighbor and strong corporate
citizen in the communities in which it operates. Through corporate
and foundation giving, campaigns carried out by its more than 1,300
stores, local programs and individual associate involvement, Food
Lion LLC supports communities and numerous nonprofit organizations.
In 2008, Food Lion LLC donated more than 21 million pounds of food
and gave more than $5.2 million through foundation and community
giving. Food Lion LLC is a subsidiary of Brussels-based Delhaize
Group (NYSE: DEG). Food Lion LLC operates more than 1,300
supermarkets, either directly or through affiliated entities, under
the names of Food Lion, Bloom, Bottom Dollar Food, Harveys and
Reid's. These stores meet local customer needs and preferences for
the freshest and best quality products. Food Lion LLC employs
approximately 74,000 associates in 11 Southeast and Mid-Atlantic
states. DATASOURCE: Food Lion LLC CONTACT: Christy Phillips-Brown,
+1-704-633-8250 ext. 2221, , or Jennifer Speck, +1-704-633-8250
ext. 2118, , both of Food Lion LLC Web Site:
http://www.foodlion.com/
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