Eros Now and Samsung Partner to Give Samsung Galaxy Users Access to the Best of Indian Entertainment
March 13 2020 - 9:00AM
Business Wire
Eros Now, the cutting-edge digital over-the-top (OTT) South
Asian entertainment platform owned by Eros International Plc (NYSE:
EROS) (“Eros” or “the Company”), a Global Indian Entertainment
Company, today announced its partnership with mobile phone giant
Samsung. As part of the collaboration, Samsung Galaxy users based
in India can now access the best of movies, original shows, music,
short-format content, Quickie and more from Eros Now on the ‘My
Galaxy’ app.
Smartphones are very popular devices for online video streaming
in India. According to a Counterpoint Research study published in
2019, Eros Now has the largest share (59%) of users in the 25-39
age bracket in Tier II/III cities, highest among all major OTT
platforms with a total of 68% of its consumers watching content on
the platform daily. The survey also indicated that 9% of Eros Now
users watch content on the platform for more than 21 hours a week
which is the highest among all other OTT platforms in India. This
data evidently establishes Eros Now’s position as a pioneer in
terms of popularity amongst millennials in India.
At a time when Indian consumers are increasingly using mobile
phones to access entertainment, the Eros Now – Samsung partnership
is a win-win proposition for both the brands and consumers. The
integration deal enables India’s premium OTT player, Eros Now, to
expand its reach by catering to the Samsung Galaxy users in India.
Samsung, one of the most trusted mobile brands in India, adds yet
another entertainment feature by seamlessly offering Eros Now’s
large library of over 12,000 movies apart from original shows and
music to its loyal and large consumer base in the country.
Commenting on the partnership, Ali Hussein, CEO, Eros Now
said, “We consider at this alliance as a befitting one, considering
the insatiable demand for online entertainment on mobile screens.
As we continue to offer seamless access to Eros Now’s massive and
compelling content library to India’s large OTT consumer base, the
partnership enables us to tap into potential consumers using
Samsung Galaxy smart phones.”
About Eros International
Plc
Eros International Plc (NYSE: EROS) a Global Indian
Entertainment company that acquires, co-produces and distributes
Indian films across all available formats such as cinema,
television and digital new media. Eros International Plc became the
first Indian media company to list on the New York Stock Exchange.
Eros International has experience of over three decades in
establishing a global platform for Indian cinema. The Company has
an extensive and growing movie library comprising of over 3,000
films, which include Hindi, Tamil, and other regional language
films for home entertainment distribution. The Company also owns
the rapidly growing OTT platform Eros Now. For further information,
please visit: www.erosplc.com.
About Eros Now
Eros Now is Eros International Plc’s On-Demand South Asian
Entertainment Video Service accessible worldwide to viewers across
internet enabled devices including mobile, web and TV. With 12,000
plus Movie titles, Music Videos, Television Programming and others
Eros Now caters to more than 186.9 million registered users and
26.2 million monthly paying subscribers worldwide with the promise
of endless entertainment Product features, such as video in HD,
multi-language subtitles, movie downloads, and high-quality
original drama series differentiate the Eros Now entertainment
offering. To see, watch now: www.erosnow.com.
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version on businesswire.com: https://www.businesswire.com/news/home/20200313005222/en/
Mark Carbeck Eros International Plc Chief Corporate &
Strategy Officer Mark.Carbeck@erosintl.com +44 (207) 258 9909
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