BLACK+DECKER™ brand to launch reviva™ power
tools line featuring Tritan™ Renew with
50% certified recycled content
NEW BRITAIN, Conn. and KINGSPORT,
Tenn., Oct. 14, 2021
/PRNewswire/ -- Stanley Black &
Decker (NYSE: SWK) and specialty materials
provider Eastman (NYSE: EMN) are teaming up to
advance sustainability in the power tools
industry. BLACK+DECKER, a Stanley
Black & Decker brand, will be releasing a new
product line, reviva, offering the brand's first
sustainability-led power tools that utilize Eastman's Tritan
Renew copolyester. With 50% certified recycled content in the
enclosures,* the BLACK+DECKER reviva line will launch in early
2022.
"At Stanley Black & Decker, we work to inspire makers and
innovators to create a more sustainable world, and that effort
starts with us," said Stanley Black
& Decker CEO Jim Loree. "The
BLACK+DECKER reviva line is our latest step in creating more
sustainable products and driving innovation with purpose, in
alignment with our Environment, Social & Governance (ESG)
strategy and helping to achieve the United Nations Sustainable
Development Goals. Every day, we aim to live our purpose – For
Those Who Make The World – and elevate our commitment to corporate
social responsibility, and creating new eco-friendly products is
one way of achieving that mission."
Engineered in partnership with Eastman, new reviva power tools
will be manufactured using Tritan Renew material produced
through Advanced Circular Recycling, also known as molecular
recycling. Unlike mechanical recycling, molecular recycling
transforms single-use waste plastic into basic building blocks that
are then used to make durable, high-performance materials. This
process reduces the use of fossil-based resources and lowers
greenhouse gas emissions while providing the performance of virgin
plastic materials and environmental benefits of 50% recycled
content. In addition to sustainably engineered material in this new
product line, reviva packaging will be frustration-free and 100%
recyclable. Stanley Black &
Decker is also creating and implementing programs for battery and
end-of-life tool recycling.
"Stanley Black & Decker is an
iconic company known for quality and reliability in each of their
brands," said Steve Crawford,
executive vice president, chief technology and sustainability
officer for Eastman. "Consumers trust their products because they
know they will perform, so Eastman is excited to partner and
leverage our molecular recycling technologies to provide
Stanley Black & Decker more
sustainable materials without any compromise on product
performance. This collaboration is a prime example of how value
chain partners who share a vision for a sustainable future and a
commitment to addressing both the climate and waste plastic issues
can leverage material circularity to provide solutions with
technologies we have today."
Stanley Black & Decker's ESG
strategy includes a focus on "Innovating with Purpose," aiming to
design products for circularity across material selection, use and
end-of-life considerations, with a near-term goal of 100% reusable,
recyclable or compostable packaging by 2025. In 2018, Stanley Black & Decker joined with leading
businesses and governments to sign the New Plastics Economy Global
Commitment, an initiative of The Ellen MacArthur Foundation and
United Nations Environment Programme. Eastman is also a signatory
to the New Plastics Economy Global Commitment.
Stanley Black & Decker's
Environment, Social & Governance (ESG)
Strategy:
Stanley Black &
Decker's purpose – For Those Who Make the World – helped launch an
ESG strategy that tied the company's purpose with the UN SDGs.
While the company has always had a deep commitment to corporate
social responsibility, the ESG strategy, born in 2017, was
reflective of the company's broader ambition to help create a more
sustainable world.
The strategy focuses the company's efforts on three key pillars:
empowering makers, innovating with purpose and creating a more
sustainable world. By 2030, Stanley
Black & Decker plans to enable 10 million creators and
makers to thrive in a changing world, innovate our products to
enhance the lives of 500 million people, and be carbon positive in
its global operations, meaning its carbon capture is greater than
its carbon emissions.
To learn more about the company's ESG strategy, visit the
company's latest Environment, Social & Governance report
here.
*The recycled content is achieved by allocating the recycled
waste plastic to Tritan Renew using a mass balance
process certified by ISCC.
About Stanley Black &
Decker:
Stanley Black &
Decker, an S&P 500 company, is a leading $14.5
billion global diversified industrial with 56,000 employees in
more than 60 countries who make the tools, products and solutions
to deliver on its Purpose, For Those Who Make The World. The
Company operates the world's largest tools and storage business
featuring iconic brands such as DEWALT, STANLEY, BLACK+DECKER and
CRAFTSMAN; the world's second largest commercial electronic
security company; and is a global industrial leader of highly
engineered solutions within its engineered fastening and
infrastructure businesses. Learn more
at www.stanleyblackanddecker.com.
About BLACK+DECKER
Since 1910, BLACK+DECKER has been
setting the standard for innovation and design of power tools,
outdoor yard care equipment, and home products. The inventor of the
first portable electric drill with pistol grip and trigger switch,
BLACK+DECKER has evolved from a small machine shop in Baltimore, Maryland to a global manufacturing
powerhouse with a broad line of quality products used in and around
the home. When home owners have work to get done, they trust that
BLACK+DECKER products will do the job efficiently and reliably. For
more information on BLACK+DECKER products, visit
www.blackanddecker.com or follow BLACK+DECKER on Facebook,
Instagram, & Twitter.
About Eastman:
Founded in 1920, Eastman is a
global specialty materials company that produces a broad range of
products found in items people use every day. With the purpose of
enhancing the quality of life in a material way, Eastman works with
customers to deliver innovative products and solutions while
maintaining a commitment to safety and sustainability. The
company's innovation-driven growth model takes advantage of
world-class technology platforms, deep customer engagement, and
differentiated application development to grow its leading
positions in attractive end markets such as transportation,
building and construction, and consumables. As a globally inclusive
and diverse company, Eastman employs approximately 14,500 people
around the world and serves customers in more than 100 countries.
The company had 2020 revenues of approximately
$8.5 billion and is
headquartered in Kingsport,
Tennessee, USA. For more information, visit
http://www.eastman.com.
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