Enthusiast Gaming Holdings Inc. (“Enthusiast
Gaming” or the “Company”) (NASDAQ:EGLX; TSX:EGLX), a media and
content platform for video game and esports fans to connect and
engage, today announced the new season of “Rising Stars,” a
competition series that searches for the next great content
creators. This season, e.l.f. Cosmetics (NYSE: ELF) will co-create
the series with Enthusiast Gaming, to discover the next gaming
superstars from colleges across the U.S. and Canada.
“We are thrilled to welcome e.l.f. Cosmetics as
our first Rising Stars co-creators, building on the success of
properties including Gamers’ Greatest Talent and Luminosity
Academy, which connect top brands with gaming and esports fans,”
said Adrian Montgomery, CEO of Enthusiast Gaming.
“We are looking for a diverse mix of up-and-coming creators from
colleges across the U.S. and Canada, who will have a chance to
learn from top gamers and mentors as they compete for a spot on our
Luminosity Gaming roster.”
Rising Stars: Collegiate Edition contestants
will submit an audition clip demonstrating their content creator
skills, while speaking to their motivation for seeking to join
Luminosity Gaming. The winner will be awarded a $100,000 contract
and join the Luminosity Gaming roster, alongside gaming stars such
as @xQc and @NickEh30. The two runners-up will win a US$2,500
college grant, courtesy of e.l.f. All finalists will receive a
limited-edition collection of e.l.f.’s OG products.
The series will feature top gaming stars
including Luminosity Gaming’s @xChocoBars and @TheSommerset, who
will serve as mentors to each of the competitors.
“We are excited to co-create with Enthusiast
Gaming to empower the next generation of rising stars in gaming,”
said Kory Marchisotto, CMO of e.l.f. Beauty. “We
look forward to inspiring confidence and unleashing the creativity
and self-expression of up-and-coming creators.”
e.l.f. ventured into gaming in the fall of 2020
when it teamed up with Loserfruit, also known as Lufu, one of the
world’s top gamers. In May 2021, e.l.f. joined forces with
Enthusiast Gaming and TikTok to launch Gamers’ Greatest Talent, a
series that searched for the TikTok gaming community’s hidden
talents. e.l.f. was then one of the first major beauty brands to
launch a branded channel on Twitch titled “e.l.f. You”, which
champions empowerment in gaming and features new streams every
week.
The four-week live competition series will
premiere on February 26th on Luminosity Gaming’s Twitch channel,
www.twitch.tv/lgloyal, and on www.twitch.tv/elfyou.
Applications are open from January 17th through
February 14th. To register and for a detailed schedule of events
and activations, visit the Rising Stars website,
https://www.risingstars.gg/
About Enthusiast Gaming
Enthusiast Gaming is building the largest media
and content platform for video game and esports fans to connect and
engage worldwide. Combining the elements of its four core pillars;
Media, Talent, Esports and Experiences, Enthusiast Gaming provides
a unique opportunity and integrated approach to reach and connect
with its coveted GenZ and Millennial audience. Through its
proprietary mix of digital media and entertainment assets,
Enthusiast Gaming has built a vast network of like-minded
communities to deliver the ultimate fan experience.
About e.l.f. Cosmetics
Since 2004, e.l.f. Cosmetics has made the best
of beauty accessible to every eye, lip and face. We make
high-quality, prestige-inspired cosmetics and skin care products at
an extraordinary value and are proud to be 100% vegan, clean and
cruelty-free. As one of the first online beauty brands, e.l.f.
continues to attract a highly engaged audience and set benchmarks
with new digital platforms. Our brand is widely available at
leading retailers such as Target, Walmart and ULTA Beauty, and has
a growing international presence including at Boots, Superdrug, and
Douglas. Learn more by visiting www.elfcosmetics.com.
Contacts:
Enthusiast Gaming
Investor Relations:Eric Bernofsky, Chief
Corporate Officer, Enthusiast
Gaminginvestor@enthusiastgaming.com
Media Relations:Ashley Stanhope, Provident
Communicationsashley@providentcomms.com416-303-1498
e.l.f. Cosmetics Media Relations:Melinda Fried,
Head of Corporate Communicationsmfried@elfbeauty.com
Neither the TSX Exchange nor its Regulation
Services Provider (as that term is defined in the policies of the
TSX Exchange) accept responsibility for the adequacy or accuracy of
this release.
This news release contains certain statements
that may constitute forward-looking information under applicable
securities laws. All statements, other than those of historical
fact, which address activities, events, outcomes, results,
developments, performance or achievements that Enthusiast Gaming
anticipates or expects may or will occur in the future (in whole or
in part) should be considered forward-looking information. Often,
but not always, forward-looking information can be identified by
the use of words such as "plans", "expects", "is expected",
"budget", "scheduled", "estimates", "forecasts", "intends",
"anticipates", or "believes" or variations (including negative
variations) of such words and phrases, or statements formed in the
future tense or indicating that certain actions, events or results
"may", "could", "would", "might" or "will" (or other variations of
the forgoing) be taken, occur, be achieved, or come to pass.
Forward-looking statements in this news release include, but are
not limited to, statements regarding planned media activations and
partnership activities related to brand activations, and the
production and broadcasting of live content.
Forward-looking statements are based on
assumptions and analyses made by the Company in light of its
experience and its perception of historical trends, current
conditions and expected future developments, including, but not
limited to, expectations and assumptions concerning: interest and
foreign exchange rates; capital efficiencies, cost saving and
synergies; growth and growth rates; the success in the esports and
media industry; and the Company’s growth plan. While Enthusiast
Gaming considers these assumptions to be reasonable, based on
information currently available, they may prove to be incorrect.
Readers are cautioned not to place undue reliance on
forward-looking statements. In addition, forward-looking statements
necessarily involve known and unknown risks, including, without
limitation, risks associated with general economic conditions; the
timing and filing of the final base shelf prospectus and
corresponding Registration Statement; the potential offering of any
Securities by the Company; uncertainty with respect to the
completion of any future offering; the ability to obtain applicable
regulatory approvals for any contemplated offerings; the ability of
the Company to negotiate and complete future funding transactions;
adverse industry events; and future legislative, tax and regulatory
developments. Readers are cautioned that the foregoing list is not
exhaustive. For more information on the risk, uncertainties and
assumptions that could cause anticipated opportunities and actual
results to differ materially, please refer to the public filings of
Enthusiast Gaming which are available on SEDAR at www.sedar.com.
Readers are further cautioned not to place undue reliance on
forward-looking statements as there can be no assurance that the
plans, intentions or expectations upon which they are placed will
occur. Such information, although considered reasonable by
management at the time of preparation, may prove to be incorrect
and actual results may differ materially from those anticipated.
Forward-looking statements contained in this news release are
expressly qualified by this cautionary statement and reflect our
expectations as of the date hereof, and thus are subject to change
thereafter. Enthusiast Gaming disclaims any intention or obligation
to update or revise any forward-looking statements, whether as a
result of new information, future events or otherwise, except as
required by applicable law.
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