Fox Digital Studio to Premiere Newest Series, SUIT UP, Produced in Association with DIRECTV, Exclusively on Yahoo! September 12
August 29 2012 - 9:00AM
Business Wire
SUIT UP, a new eight-episode digital series produced by Fox
Digital Studio (FDS), in association with DIRECTV, will debut on
Yahoo! Screen (http://screen.yahoo.com) on September 12. All eight
episodes will be available at launch exclusively within Yahoo! for
two weeks, before expanding to additional digital platforms.
Beginning in January 2013, SUIT UP will make its broadcast premiere
on DIRECTV’s Audience Network. The broadcast debut of the series
will include bonus content, such as behind the scenes features and
outtakes.
The series follows renowned crisis manager Jim Dunnigan (Marc
Evan Jackson), who takes the helm of a scandal-soaked athletic
department at Glory University. He soon finds himself tasked with
rescuing the school's pristine image, while managing scheming
boosters, dysfunctional recruits and a meddling lawyer who won't go
away. With a multi-million-dollar television contract at stake, not
to mention his career, Jim must find a way to save the school.
In addition to Marc Evan Jackson (Transformers: Revenge of the
Fallen, Reno 911) as Dunnigan, the show also features Barry Corbin
(Modern Family, The Closer, No Country for Old Men, Wargames),
Brian Thomas Smith (The Big Bang Theory) and a recurring role by
national sports radio and TV personality Petros Papadakis as
himself.
The show will premiere on Yahoo! Screen, marking its first video
distribution deal with FDS. The trailer can be viewed here.
“Yahoo!’s huge reach in the sports category and its increasing
focus on scripted entertainment make it the perfect distribution
partner for SUIT UP,” said Matthew Glotzer, SVP of Fox Digital
Entertainment. “We, along with DIRECTV, are excited to bring this
uniquely funny story to Yahoo! Screen’s vast audience.”
With a renewed focus on branded entertainment, DIRECTV has
partnered with FDS to integrate its brand messages into the show’s
storylines.
“We couldn’t be happier with production, the collaboration with
entire team at Fox Digital Studios has been fantastic,” said Jon
Gieselman, SVP Marketing, DIRECTV. “Both Fox and DIRECTV have
sports deep in our DNA, so who better to create a tongue-in-cheek
look at the world of college football.”
“Yahoo! Screen is a premier destination for online original
video content,” said Erin McPherson, VP and Head of Video at
Yahoo!. “As the exclusive launch partner for SUIT UP, we are
excited to bring comedy and entertainment to sports fans and offer
more of what our audience wants.”
SUIT UP is the fourth original digital series produced by FDS in
the last 12 months, following THE ROPES, WOLFPACK OF RESEDA and
LET’S BIG HAPPY. FDS is a division of 20th Century Fox Filmed
Entertainment.
About Fox Digital Entertainment
Fox Digital Entertainment (FDE) is a division of 20th Century
Fox that is dedicated to creating new and innovative video content
and applications for emerging distribution channels. FDE develops
and produces original video, applications and games based on both
original concepts and extensions of existing Fox intellectual
property. The group has produced a number of award-winning
products, including GLEE KARAOKE, ANGRY BIRDS RIO and others. Most
recently, FDE has launched several original series, including Vin
Diesel’s THE ROPES, WOLFPACK OF RESEDA and LET’S BIG HAPPY. FDE
currently has distribution agreements in place with Crackle,
Myspace, Netflix and a number of digital download stores.
About DIRECTV
DIRECTV (NASDAQ: DTV) is one of the world’s leading providers of
digital television entertainment services delivering a premium
video experience through state-of-the-art technology, unmatched
programming and industry leading customer service to 32 million
customers in the U.S. and Latin America. In the U.S., DIRECTV
offers its 19.9 million customers access to more than 170 HD
channels and Dolby-Digital® 5.1 theater-quality sound, access to
exclusive sports programming such as NFL SUNDAY TICKET™, Emmy-award
winning technology and higher customer satisfaction than the
leading cable companies for 11 years running. DIRECTV Latin
America, through its subsidiaries and affiliated companies in
Brazil, Mexico, Argentina, Venezuela, Colombia, and other Latin
American countries, leads the pay-TV category in technology,
programming and service, delivering an unrivaled digital television
experience to 12 million customers. DIRECTV sports and
entertainment properties include three Regional Sports Networks
(Northwest, Rocky Mountain and Pittsburgh) as well as a 60 percent
interest in Game Show Network. For the most up-to-date information
on DIRECTV, please visit www.directv.com.
About Yahoo!
Yahoo! is focused on creating deeply personal digital
experiences that keep more than half a billion people connected to
what matters most to them, across devices and around the globe.
Yahoo!’s unique combination of Science + Art + Scale connects
advertisers to the consumers who build their businesses. Yahoo! is
headquartered in Sunnyvale, California. For more information, visit
the pressroom (pressroom.yahoo.net) or
the company's blog, Yodel Anecdotal.
Yahoo! is the trademark and/or registered trademark of Yahoo!
Inc. All other names are trademarks and/or registered trademarks of
their respective owners.
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