DIRECTV Stokes NASCAR Rivalries With Annual Head2Head Knockout Competition; Awarding $400,000 to Sprint Cup Series™ Driver ...
July 27 2011 - 2:58PM
Business Wire
DIRECTV will team up with ESPN and NASCAR® to open the throttle
for a second consecutive year of DIRECTV’s Head2Head Knockout
competition – an innovative, bracket-format contest that will
showcase existing and new rivalries among 32 NASCAR Sprint Cup
Series™ drivers.
The high-stakes competition will take place over the course of
four races during the 2011 NASCAR Sprint Cup Series™ beginning Aug.
7, 2011. DIRECTV, the exclusive provider of the NASCAR HotPass™
broadcast, will donate a total of $400,000 to driver charities
during the four-round event as drivers compete head-to-head each
week with the winner moving on to the next bracket.
And drivers won’t be the only ones competing. A participating
fan, who fills out a perfect bracket, can win a $1 million. Aside
from a perfect bracket winner, the fan who accumulates the most
points will win a brand new truck from the manufacturer of the
winning driver. Other prizes include a Panasonic 3D Prize Package.
Fans can get more information by visiting www.directv.com/nascar
and can enter their brackets until Aug. 7 at 12:30 p.m. EDT.
The competition divides 32 NASCAR Sprint Cup Series™ drivers
into four regional brackets, with each driver going head-to-head
against a new competitor each week in a single elimination format.
Participating drivers advance to subsequent rounds by finishing
higher than the driver they are matched up against each week. In
classic “tournament” fashion, rounds one through three will narrow
the field down to “The Fastest Four” who will trade paint for
DIRECTV’s NASCAR Head2Head Knockout Championship in Bristol, Tenn.
on Aug. 27.
Out of the 32 drivers, 12 participated in the 2010 Sprint Cup
Chase while the 20 remaining bids were determined by a selection
committee.
Following is a schedule for DIRECTV’s NASCAR Head2Head Knockout
competition in 2011:
- Round One on Aug. 7 (Pennsylvania 500
at Pocono)
- Round Two on Aug. 14 (Heluva Good! Sour
Cream Dips at the Glen at Watkins Glen)
- Round Three on Aug. 21 (Pure Michigan
400 at Michigan Speedway)
- “The Fastest Four” on Aug. 27 (Irwin
Tools Night Race at Bristol Motor Speedway)
“Coming off last year’s successful Head2Head campaign, we are
thrilled to team up with ESPN and NASCAR to create a competition
that dials up the rivalries among drivers and also helps a number
of important charities around the country,” said Jon Gieselman,
senior vice president of Marketing and Direct Sales for DIRECTV.
“The bracket style, single elimination competition brings out the
best in everyone, especially with bragging rights on the line.”
NASCAR HotPass™, DIRECTV’s exclusive broadcast that allows
viewers to experience the race from the driver’s vantage point with
four dedicated driver channels in HD, will offer fans the ultimate
way to track the Head2Head Knockout brackets during the four-week
competition. NASCAR HotPass is available only on DIRECTV and is
included at no extra charge in every base TV package.
"At NASCAR, we are always looking for ways to collaborate with
our official partners to engage our avid, loyal fans and this
program is a good example," said Norris Scott, NASCAR Vice
President of Partnership Marketing and Business Solutions. "DIRECTV
understands how to create exciting initiatives that help fuel fans'
passion for our sport, while also supporting some of our drivers'
charities – many of which have been impacted over the last several
years by a slow economy. Providing fans with a chance to compete
for great prizes while directing funds to the non-profit sector is
truly a win-win."
About DIRECTV:
DIRECTV (NASDAQ: DTV) is the world’s largest pay TV provider
delivering the premiere video experience through state-of-the-art
technology, unmatched programming and industry leading customer
service to more than 29.4 million customers in the U.S. and Latin
America. In the U.S., DIRECTV offers its 19.4 million customers
access to more than 170 HD channels and Dolby-Digital® 5.1
theater-quality sound (when available), access to exclusive sports
programming such as NFL SUNDAY TICKET™, award winning technology
like its DIRECTV® DVR Scheduler and higher customer satisfaction
than the leading cable companies for ten years running. DIRECTV
Latin America, through its subsidiaries and affiliated companies in
Brazil, Mexico, Argentina, Venezuela, Colombia, and other Latin
American countries, leads the pay-TV category in technology,
programming and service, delivering an unrivaled digital television
experience to 10 million customers. DIRECTV sports and
entertainment properties include three Regional Sports Networks
(Northwest, Rocky Mountain and Pittsburgh) as well as a 60 percent
interest in Game Show Network. For the most up-to-date information
on DIRECTV, please call 1-800-DIRECTV or visit directv.com.
About NASCAR:
The National Association for Stock Car Auto Racing, Inc.
(NASCAR) is the sanctioning body for one of North America's premier
sports. NASCAR races are broadcast in more than 150 countries
and in 20 languages. In the U.S., races are broadcast on FOX, TNT,
ABC/ESPN/ESPN2, SPEED and SiriusXM Satellite Radio. NASCAR fans are
the most brand loyal in all of sports, and as a result more Fortune
500 companies participate in NASCAR than any other sport. NASCAR
consists of three national series (the NASCAR Sprint Cup Series,
NASCAR Nationwide Series, and NASCAR Camping World Truck Series),
four regional series, and one local grassroots series, as well as
two international series. Also part of NASCAR is Grand-Am Road
Racing, known for its competition on road courses with multiple
classes of cars. NASCAR sanctions more than 1,200 races at 100
tracks in more than 30 U.S. states, Canada and Mexico. Based in
Daytona Beach, Fla., NASCAR has offices in eight cities across
North America. The next NASCAR Sprint Cup Series race, the 18th
Annual Brickyard 400 in Indianapolis, will air on ESPN at 1:00 p.m.
ET. For more information and a complete schedule, visit
www.nascar.com.
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