Hollywood’s Hottest Celebrities and NFL Greats Go Head-to-Head in Dallas at the Fifth Annual DIRECTV Celebrity Beach Bowl
February 02 2011 - 11:16AM
Business Wire
DIRECTV’s beachfront property in Victory Park will be the
hottest spot in Dallas when Super Bowl weekend kicks-off with the
Fifth Annual DIRECTV Celebrity Beach Bowl, presented by Spike, on
Super Bowl Saturday, Feb. 5, 2011.
Everything is bigger in Texas and this year’s Fifth Annual
DIRECTV Celebrity Beach Bowl, which has become one of the
must-attend events of Super Bowl weekend, will be no exception.
Hollywood’s brightest celebrities will compete against NFL greats
in a no-holds-barred flag football game in front of thousands of
fervent fans. The action will take place in a specially constructed
10,000 seat stadium, complete with a regulation size sand-filled
football field and concert stage. Immediately following the game
and trophy presentation, the crowd will fill the beach for a
concert featuring GRAMMY Award-winning Maroon 5, presented
by Palladia HD.
Celebrities scheduled to take the field include Josh
Duhamel, Chace Crawford (Gossip Girl), Marisa
Miller (Victoria’s Secret and Sports Illustrated model),
Kellan Lutz (The Twilight Saga: Breaking Dawn),
Joe Manganiello (True Blood), Kevin Dillon
(Entourage), Chord Overstreet (Glee), Matt Bomer
(White Collar), Hunter Parrish (Weeds), Jerry
Ferrera (Entourage), Michael B. Jordan (Friday Night
Lights, Parenthood), Dominic Fumusa (Nurse Jackie), Brie
Larson (United States of TaraTM), and many more. And for the
first time, the event will include celebrity assistant coaches,
with Matthew Morrison (Glee) and New York Yankee Alex
Rodriquez attempting to guide their teams to victory from the
sidelines.
Super Bowl-winning New York Giants quarterback
Eli Manning will reprise his role as coach of Team Palladia
HD and former University of Texas quarterback Colt McCoy of
the Cleveland Browns will coach Team Spike. Hall of Famer Warren
Moon and Jesse Palmer will quarterback their respective
teams. Other NFL greats playing in the game include Merril
Hoge, Daryl Johnston, Eddie George, Barry
Sanders, Desmond Howard and Darren Woodson.
The day will begin at 1:30 p.m. CST with the pre-game show
hosted by Dan Patrick and Kevin Frazier, presented by
SHOWTIME®, and featuring James Brown, Phil Simms and
Warren Sapp of SHOWTIME’s Inside the NFL. At 2:30 p.m. the
game will begin when celebrities and athletes take the field. The
DIRECTV Celebrity Beach Bowl will be played over two 20-minute
halves and the action will be called by Patrick, entertainment
reporter Nancy O’Dell and sideline reporter Tony
Siragusa. The DIRECTV Blimp will be flying overhead to add to
the excitement throughout the day.
The game and performance will air live on DIRECTV’s The 101
Network and, for the first time ever, will also be broadcast in 3D
on DIRECTV’s n3D powered by Panasonic. Additionally, the game will
be broadcast on all of Fox Sports Network’s Regional Sports
Networks and affiliates and DIRECTV’s Regional Sports Networks,
more than twenty-five networks in total, giving the DIRECTV
Celebrity Beach Bowl its biggest audience ever of more than 85
million homes.
SPIKE is a presenting sponsor of the Fifth Annual DIRECTV
Celebrity Beach Bowl, which is free and open to the public. The
pre-game show will be presented by SHOWTIME® and the post-game
concert is sponsored by Palladia HD. Official performance apparel,
footwear and accessories sponsor Under Armour® will outfit players,
coaches and team captains. Participating sponsors Captain Morgan,
The Hub TV Network, AT&T and Burger King will also be on hand
for all the fun.
About DIRECTV’s The 101®
Network
The 101 Network, DIRECTV’s entertainment channel, is a unique
television experience that is available exclusively to DIRECTV
subscribers. In 2008, the network changed the television landscape
by partnering with NBC to produce and air three additional seasons
of the Emmy Award-winning series Friday Night Lights and more
recently becoming the exclusive home of the critically-acclaimed,
Emmy Award-winning drama Damages, with Glenn Close. As a result,
The 101 Network has become the premiere destination for diverse,
quality and critically acclaimed programming including Underbelly,
Supreme Court of Comedy and The Dan Patrick Show. Through its
partnerships with leading television and film studios, networks and
top cable channels, The 101 Network offers viewers the finest in
drama and comedy, with feature films and TV specials, daring,
innovative series, exclusive “sneak peek” programming and premium
cable series un-cut in their original form. The 101 Network
showcases concert specials from superstar artists and celebrated
music festivals such as Farm Aid, sporting events such as UFC
Fighter exposés and the annual DIRECTV Celebrity Beach Bowl.
About DIRECTV:
DIRECTV (NASDAQ: DTV) is the world’s most popular video service
delivering state-of-the-art technology, unmatched programming, the
most comprehensive sports packages available and industry leading
customer service to its 27.6 million customers in the U.S. and
Latin America. In the U.S., DIRECTV offers its 19.1 million
customers access to over 160 HD channels and Dolby-Digital® 5.1
theater-quality sound (when available), access to exclusive sports
programming such as NFL SUNDAY TICKET™, award winning technology
like its DIRECTV® DVR Scheduler and higher customer satisfaction
than the leading cable companies for ten years running. DIRECTV
Latin America, through its subsidiaries and affiliated companies in
Brazil, Mexico, Argentina, Venezuela, Colombia, and other Latin
American countries, leads the pay-TV category in technology,
programming and service, delivering an unrivaled digital television
experience to 8.5 million customers. DIRECTV sports and
entertainment properties include three Regional Sports Networks
(Northwest, Rocky Mountain and Pittsburgh) as well as a 65 percent
interest in Game Show Network. For the most up-to-date information
on DIRECTV, please call 1-800-DIRECTV or visit directv.com.
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