DIRECTV Delivers the Ultimate ‘Foursome’ With 2010 ‘Masters Experience’
April 05 2010 - 1:12PM
Business Wire
DIRECTV is playing another four rounds this year with CBS Sports
and ESPN at the 2010 Masters Golf Tournament, offering its viewers
the “Masters Experience,” an interactive, multichannel broadcast
package that will deliver extensive, in-depth coverage of golf’s
most prestigious event. And for the first time the DIRECTV Masters
service will offer a channel that will follow a select group of the
world’s best golfers as they compete for the coveted Green
Jacket.
The “Masters Experience,” free to DIRECTV customers and
broadcast in HD, will include its signature four-in-one mix channel
and a host of other interactive features that will be available
during ESPN’s coverage of the first two rounds, April 8-9, and CBS
Sports’ coverage of the final two rounds on Saturday and Sunday,
April 10-11, from the renowned Augusta National Golf Club. For
information visit www.directv.com/masters.
“With anticipation for this year’s Masters at an all-time high,
we are thrilled to once again team up with CBS and ESPN to offer
our customers the best way to experience the majesty and high drama
of the Masters Golf Tournament,” said Eric Shanks, executive vice
president, DIRECTV Entertainment. “Viewers of the Masters will be
treated to a new service this year, our “featured group” channel
that will follow a select group of players each day, stroke for
stroke, as they make their way up and down the second nine holes.
We believe this will make for an unforgettable viewing experience
for both avid and casual fans of the sport.”
The Masters Mix (DIRECTV Channel 701) will display the following
four channels: live network coverage from ESPN and CBS Sports;
“Amen Corner” will offer continuous coverage as the field plays
through the make-or-break 11th, 12th and 13th holes; complete
coverage of holes 15 and 16; and “Featured Group” that follows a
select group during the morning and afternoon of all four rounds
during the tournament.
All of the extra channels will be fully produced with their own
production crew and announcers. Customers with interactive
receivers can view all four in the Mix and use their remote to
listen to any channel’s audio or tune directly to the full-screen
channel. The Mix also features a real-time leaderboard to keep tabs
on all the action.
By pressing the red button on their remote on any Masters
Experience channel, viewers can access an interactive leaderboard,
or go deeper by selecting “Scorecard” for hole-by-hole stats for
each player in the field. Other interactive features include a
10-question Masters Tournament trivia quiz, and a special “Tune To”
menu that enables the viewer to tune directly to the Mix Channel,
Network broadcast, or any of the three featured channels.
DIRECTV will also offer, exclusively to its customers, The 2010
Masters Preview, on The 101® Network, featuring players to watch,
changes to the course and other information to enhance viewers’
enjoyment. The Masters Preview will also be shown on DIRECTV on
Demand a week before the tournament. Additional Masters content on
The 101 Network includes the 2009 Masters Official Film, as well as
the last five years of official Masters Films. This content will
also be offered via a special Masters on Demand page, along with
daily highlight packages of the day’s action, tournament leaders
and notable golfers.
About DIRECTV
DIRECTV (NASDAQ: DTV) is the world’s most popular video service
delivering state-of-the-art technology, unmatched programming, the
most comprehensive sports packages available and industry leading
customer service to its more than 25 million customers in the U.S.
and Latin America. In the U.S., DIRECTV offers its 18.56 million
customers the capacity for more than 200 HD channels in Dolby 5.1
theater-quality sound, access to exclusive sports programming such
as NFL SUNDAY TICKET™, award winning technology like its DIRECTV®
DVR Scheduler and higher customer satisfaction than the leading
cable companies for nine years running. DIRECTV Latin America,
through its subsidiaries and affiliated companies in Brazil,
Mexico, Argentina, Venezuela, Colombia, and other Latin American
countries, leads the pay-TV category in technology, programming and
service, delivering an unrivaled digital television experience to
6.5 million customers. DIRECTV sports and entertainment properties
include three Regional Sports Networks (Northwest, Rocky Mountain
and Pittsburgh) as well as a 65 percent interest in Game Show
Network. For the most up-to-date information on DIRECTV, please
call 1-800-DIRECTV or visit directv.com.
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