DIRECTV to Launch ESPN 3D to Millions of Customers Nationwide
March 29 2010 - 6:00AM
Business Wire
Continuing to lead the 3D revolution by offering customers new
dimensions in sports programming, DIRECTV will add ESPN 3D, the
industry’s first 3D sports television network, to its upcoming 3D
lineup that will offer three dedicated 3D channels, including
DIRECTV’s newly named linear 3D channel, N3D™ powered by Panasonic.
Launching in June, millions of DIRECTV HD customers will have
access to ESPN’s entire 3D programming lineup, including up to 25
2010 FIFA World Cup matches.
ESPN 3D will showcase a minimum of 85 live sporting events
during its first year, beginning June 11 with the first 2010 FIFA
World Cup match, featuring South Africa versus Mexico. Other events
to be produced in 3D include X Games 16, 2010 college football ACC
Championship, 2011 BCS National Championship game, college
basketball and NBA games in 2011. DIRECTV HD customers who
subscribe to ESPN will receive ESPN 3D at no additional cost.
“Watching ESPN’s comprehensive lineup of sports programming in
3D will be like having your own virtual seat at all of your
favorite sporting events around the world. We are excited to be the
first and only distributor to announce the launch of ESPN 3D and we
look forward to announcing additional 3D partners throughout the
year,” said Eric Shanks, executive vice president, DIRECTV
Entertainment.
“ESPN and DIRECTV recognize the groundswell effect 3D has
already had on the television industry in the last few months. This
agreement is the first step in providing sports fans access to
exciting, dynamic content, as well as providing our affiliates new
opportunities to provide cutting-edge product offerings to their
subscribers,” said David C. Preschlack, executive vice president,
affiliate sales and marketing, Disney & ESPN Networks
Group.
In addition to N3D™ powered by Panasonic, which will deliver the
best 3D programming from programmers such as AEG/AEG Digital Media,
CBS, Fox Sports/FSN, Golden Boy Promotions, HDNet, MTV, NBC
Universal and Turner Broadcasting System, Inc., DIRECTV will also
offer a 24/7 3D pay per view channel and a 24/7 3D DIRECTV on
Demand channel, beginning this June.
This June, DIRECTV HD customers will receive a free software
upgrade enabling them to have access to the 3D channels on DIRECTV.
DIRECTV HD customers will need a 3D television set and 3D glasses
to view 3D programming on DIRECTV.
About DIRECTV
DIRECTV (NASDAQ:DTV) is the world’s most popular video service
delivering state-of-the-art technology, unmatched programming, the
most comprehensive sports packages available and industry leading
customer service to its more than 25 million customers in the U.S.
and Latin America. In the U.S., DIRECTV offers its 18.56 million
customers the capacity for more than 200 HD channels in Dolby 5.1
theater-quality sound, access to exclusive sports programming such
as NFL SUNDAY TICKET™, award winning technology like its DIRECTV®
DVR Scheduler and higher customer satisfaction than the leading
cable companies for nine years running. DIRECTV Latin America,
through its subsidiaries and affiliated companies in Brazil,
Mexico, Argentina, Venezuela, Colombia, and other Latin American
countries, leads the pay-TV category in technology, programming and
service, delivering an unrivaled digital television experience to
6.5 million customers. DIRECTV sports and entertainment properties
include three Regional Sports Networks (Northwest, Rocky Mountain
and Pittsburgh) as well as a 65 percent interest in Game Show
Network. For the most up-to-date information on DIRECTV, please
call 1-800-DIRECTV or visit directv.com.
About ESPN 3D
ESPN was the first to announce an exclusive 3D network in
January 2010 which was the culmination of more than three years of
testing 3D television. ESPN has produced several 3D telecasts,
including a Harlem Globetrotters game in February 2010 and in 2009
the USC vs. Ohio State college football game. ESPN has developed
best practices for utilizing the technology in live game
applications which have provided the ability to streamline workflow
operations, adjust 3D camera positioning, perform transmission
tests and gauge fan reaction to a 3D telecast versus a traditional
telecast.
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