DIRECTV HD Customers Now Have Access to Popular Interactive Weather Features and On-Demand Content from The Weather Channel HD
October 06 2009 - 11:56AM
Business Wire
After its successful launch on the standard-definition version
of The Weather Channel less than a year ago, DIRECTV’s interactive
weather applications, including “Local on Demand” and “Local on the
8’s” have generated close to 1 billion total household impressions.
Now, these same interactive features will be available on the
crystal-clear feed of The Weather Channel HD® (TWC HD). As an
additional benefit, customers can now access TWC VOD content
24-hours-a-day, seven-days-a-week from the DIRECTV on DEMAND
platform at the click of a button on their remote control.
The popular interactive weather services include:
- Alert Ticker – For certain
severe weather conditions, TWC HD viewers will see the Alert Ticker
appear at the bottom of their screen. This ticker will give them
information on the current weather alert(s) and provide a link to
the “Local On Demand” application to get more information.
- “Local on the 8s” Application –
DIRECTV viewers of The Weather Channel HD can now view the popular
“Local on the 8s” segments for their specific locale. Presented six
times each hour at :08, :18, :28, :38, :48 and :58 minutes past the
top of the hour on The Weather Channel HD, viewers can see current
conditions, details for the day’s forecast, the seven-day forecast
and a regional radar map automatically for their local area. This
content is presented with the iconic “Local on the 8s” jazz and
popular music soundtrack.
- “Local On Demand” Application –
While watching TWC HD, DIRECTV viewers can access a menu of
interactive weather features for their ZIP code, including current
conditions, the five-day forecast, regional radar maps, weather
alerts and weather for up to five other cities they can ‘save’
as favorites – all while continuing to watch live TWC HD
programming on the same screen. Additionally, DIRECTV customers
will be able to access localized weather information for more than
40,000 ZIP code locations across the United States.
“The vital information available on The Weather Channel provides
the perfect platform to offer enhanced interactive capabilities and
on-demand content to our customers,” said Eric Shanks, executive
vice president, DIRECTV Entertainment. “It is clear in the close to
1 billion household impressions generated in less than a year that
our customers find these interactive services valuable, so it made
sense to extend them to The Weather Channel HD. Providing these
enhanced services to the Weather Channel HD furthers our ongoing
commitment to creating the most dynamic television experience
available.”
“We have been thrilled with how important The Weather Channel
content has become to DIRECTV HD subscribers,” said Becky Powhatan,
executive vice president of Distribution and Business Affairs for
The Weather Channel. “Now, HD customers will have instant access to
severe weather alerts and real time weather conditions in their
area with ‘Local On Demand’ and our signature ‘Local On the
8’s.’”
DIRECTV on DEMAND is available at no additional charge to
customers with a networked DIRECTV Plus® HD DVR or R22 DVR. The
service offers more than 5,000 titles – including the hottest
movies in 1080p – 24-hours-a-day, seven-days-a-week.
DIRECTV on DEMAND is one of the easiest-to-use on-demand
interfaces on television, with unique features that make navigating
through titles simple and quick.
About DIRECTV, Inc.
DIRECTV, Inc. (NASDAQ:DTV), the nation’s leading satellite
television service provider, presents the finest television
experience available to more than 18.3 million customers in the
United States and is leading the HD revolution with more than 130
HD channels. Each day, DIRECTV subscribers enjoy access to over 265
channels of 100% digital picture and sound, exclusive programming,
industry-leading customer satisfaction (which has surpassed
national cable companies for nine years running) and superior
technologies that include advanced DVR and HD-DVR
services and the most state-of-the-art interactive sports
packages available anywhere. For the most up-to-date information on
DIRECTV, please visit directv.com.
About The Weather Channel Companies
The Weather Channel Companies (TWCC) is made up of The Weather
Channel Network (TWCN), The Weather Channel Interactive (TWCi), and
Weather Services International (WSI). The Weather Channel® is based
in Atlanta and is seen in more than 99 million U.S. households.
TWCN also operates Weatherscan, a 24-hour all-local weather
network; The Weather Channel Radio Network; and The Weather Channel
HD. TWCi, which includes the weather.com® site, The Weather Channel
Desktop and The Weather Channel Mobile, reaches more than 40
million unique users online each month and is the most popular
source of online weather, news and information according to
Nielsen//NetRatings. WSI, headquartered in Andover, MA, primarily
provides business-to-business weather services, particularly for
the media, aviation, marine and energy sectors. TWCC is owned by a
consortium made up of NBC Universal and the private equity firms
The Blackstone Group and Bain Capital. For more information,
visit www.weather.com/press.
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