DIRECTV Continues Its Quest For America’s Most Obsessed NFL Fans With 2009 DIRECTV ULTIMATE DISPLACED FAN SEARCH
September 15 2009 - 11:00AM
Business Wire
DIRECTV’s ground breaking NFL SUNDAY TICKET™ service has taken
the pro football viewing experience to an entirely new level,
creating legions of loyal and passionate fans across America. Now,
for the second consecutive season, the nation’s undisputed leader
in television sports and entertainment is seeking the most devoted
and passionate of those die-hard NFL fans, who live far removed
from the local market of their favorite NFL team, through The 2009
DIRECTV ULTIMATE DISPLACED FAN SEARCH.
The 2008 NFL season marked the inauguration of this unique
campaign and revealed fan loyalties that were nothing short of
obsessive for their beloved NFL teams – from the naming of a
first-born son Harrison, after the beloved Colts receiver, to
paddling through the flooded streets of New Orleans in the wake of
Hurricane Katrina to catch a Redskins game. The 2008 ULTIMATE
DISPLACED FAN SEARCH winner Ron Lawrence, a passionate Dallas
Cowboys fan from Chesapeake, Va., earned the 2008 title thanks in
large part to his two-car garage, which he’d converted into a
full-blown replica of the interior of Texas Stadium, complete with
blue star-studded walls, field turf and a ring of honor.
For his ultimate display of fan loyalty, Lawrence earned a dream
Super Bowl prize package including two Super Bowl tickets and an
all-expense paid trip to Tampa, Fla. While there, Lawrence
participated in a media tour at the Super Bowl media center
side-by-side with favorite Cowboy player Jason Witten, met Giants
Quarterback and DIRECTV spokesman Eli Manning and played for Hall
of Fame QB Warren Moon’s team in the nationally televised DIRECTV
Celebrity Beach Bowl flag football game.
“My week in Tampa was something so surreal and incredible that
I’ll never forget it as long as I live,” said Lawrence. “Going to
the Super Bowl is something every NFL fan dreams of doing, but the
experiences of hanging out with Jason (Witten), meeting Eli Manning
and playing in the Beach Bowl...those are simply things you never
even dream of happening.”
This season, the contest asks “displaced” NFL fans living
outside the market of their favorite team to step up and show why
they deserve to be crowned this year’s DIRECTV ULTIMATE DISPLACED
FAN. Fans can visit www.theultimatedisplacedfan.com and submit
written essays, videos and photo submissions (any or all of these
elements) that illustrate why they should earn the title and the
Super Bowl week prize package. Entrants will have a chance to win
the same once-in-a-lifetime Super Bowl week experience as the 2008
winner. Four semi-finalists will receive one-year complimentary
subscriptions to the DIRECTV® CHOICETM package, the NFL SUNDAY
TICKET™ subscription for the 2010 season, complete with the NFL
SUNDAY TICKET SuperFan® upgraded service package, as well as any
required DIRECTV® Receiving equipment.
In addition to accepting entry submissions and providing full
contest details and official rules, the official website
(www.theultimatedisplacedfan.com) will also offer examples of last
year’s winning entries, and devoted pages where displaced NFL fans
of each of the NFL’s 32 teams can come together to show their
loyalty for their favorite team along with other displaced fans
just like them. Fans can also follow the DIRECTV ULTIMATE DISPLACED
FAN SEARCH on Facebook at www.facebook.com/directv.
Once again, DIRECTV’s exclusive NFL SUNDAY TICKET service is
providing the ultimate way to experience the NFL regular season. At
home, fans can see up to 14 games every Sunday and the ability to
pull team and player stats on demand with the push of a button. The
SuperFan® subscription will also allow fans to receive the Game Mix
channel, which displays up to eight games on one screen and the
special Red Zone Channel® that allows viewers to catch every key
play from every NFL SUNDAY TICKET game. This season for the first
time, SuperFan offers every NFL SUNDAY TICKET game broadcast in
stunning HD.
Away from home, SuperFan customers can see every live NFL SUNDAY
TICKET broadcast streamed to their laptop computer with NFL SUNDAY
TICKET Online, and for the first time, to their mobile phones with
NFL SUNDAY TICKET Mobile. The application is now available as a
free download to DIRECTV customers through the iTunes app store,
the Palm™ App Catalog and m.directv.com/supercast. These
applications are compatible with the following devices:
- iPhone, iPhone 3G, and iPod
Touch
- Palm Pre™
- Select BlackBerry devices
- Select Windows Mobile
devices
The 2009 NFL SUNDAY TICKET service is available now for five
payments of $59.99 each and can be purchased by calling
1-800-GET-SPORTS or visiting directv.com/NFL.
About DIRECTV, Inc.
DIRECTV, Inc. (NASDAQ:DTV), the nation’s leading satellite
television service provider, presents the finest television
experience available to more than 18.3 million customers in the
United States and is leading the HD revolution with more than 130
HD channels. Each day, DIRECTV subscribers enjoy access to over 265
channels of 100% digital picture and sound, exclusive programming,
industry-leading customer satisfaction (which has surpassed
national cable companies for nine years running) and superior
technologies that include advanced DVR and HD DVR
services and the most state-of-the-art interactive sports
packages available anywhere. For the most up-to-date information on
DIRECTV, please visit directv.com.
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