Domino's Pizza® Marks 2nd Global Domino's Day With Worldwide 50
Percent Off Pizza Promo
ANN ARBOR, Mich., Dec. 3, 2012 /PRNewswire/ -- Domino's
Pizza (NYSE: DPZ), the recognized world leader in pizza
delivery, is inviting the world to join in on the company's
largest ever one-day promotion on Dec.
6.
(Logo: http://photos.prnewswire.com/prnh/20120814/DE55948LOGO-b
)
On Thursday, 52 countries will help celebrate the second annual
Global Domino's Day by offering 50 percent off menu-priced pizza
via their Facebook pages. In 2011, 19 countries were part of
Domino's first-ever global event.
Here in the U.S., Domino's is extending the offer for an entire
week starting today and running until Sunday, Dec. 9. To get half off menu-priced pizza
ordered online customers can use the code 50OFF on www.dominos.com
or on any of the company's digital ordering channels.
But the real party kicks off on Thursday when more than 90
percent of the Domino's stores in the world team up to celebrate
Global Domino's Day on their Facebook pages. New this year,
customers will be able to participate via their mobile phones in
select countries. Also, while the event is valid only for online
pizza orders in most countries – including the U.S. – select
countries that don't have online ordering will be taking part for
the first time as well, offering the deal over the phone and
in-store.
"We're thrilled to join all the Domino's fans around the world
for our second Global Domino's Day," said Dennis Maloney, Domino's Pizza vice president of
multimedia marketing. "And in the U.S., we get to celebrate all
week with 50 percent off menu-priced online pizza orders."
Global Domino's Day kicks off for customers in New Zealand at 3 a.m.
PST on Dec. 5 – and the party
then circles the globe until it hits the U.S. starting at
midnight PST on Dec. 6. The celebration wraps up that night at
11:59 p.m. PST. Domino's is
encouraging fans to tweet about the event using
#GlobalDominosDay.
To join the global party, customers should visit their country's
Domino's Facebook page to see if it's participating. Once there,
fans can interact with a special tab that will allow them to not
only claim the offer and join the party, but also see fun facts
from around the world and view how many other Domino's customers
have taken part. Last year, more than 500,000 people joined in the
fun.
"Domino's is proud of our global presence, and we're thrilled to
spend this one day bringing Domino's fans from around the world
together with this special offer," Maloney said.
About Domino's Pizza®
Founded in 1960, Domino's Pizza is the recognized world leader
in pizza delivery. As of the third quarter 2012, Domino's
operated a network of 10,040 franchised and Company-owned stores in
the U.S. and over 70 international markets. During the third
quarter, Domino's had global retail sales of nearly $1.7 billion: nearly $800
million domestically and over $862
million internationally. Domino's had global retail sales of
over $6.9 billion in 2011. In
October 2012, Domino's debuted its
Handmade Pan Pizza, touting the product's fresh, never-frozen dough
and establishing itself as a player in the Pan Pizza market. In
September 2012, Domino's opened its
10,000th store, becoming one of only eight restaurant
chains in the world to reach that milestone. In May 2011, Pizza Today named Domino's its "Chain
of the Year" for the second straight year – making the company a
three-time overall winner, and the first pizza delivery company to
receive the honor in back-to-back years. In 2011, Domino's was
ranked #1 in Forbes Magazine's "Top 20 Franchises for the Money"
list.
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SOURCE Domino's Pizza