Dollar General Announces Opening of Newest Store-within-a-Store Concept
July 28 2021 - 6:55AM
Business Wire
First Two DG Market + pOpshelf Stores Now Open
Near Nashville
Dollar General (NYSE:DG) is excited to announce that its first
two stores providing combined offerings of a DG Market and pOpshelf
are now open in the Nashville, Tennessee area at:
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the full release here:
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Dollar General Announces Opening of
Newest Store-within-a-Store Concept; First Two DG Market + pOpshelf
Stores Now Open Near Nashville (Photo: Business Wire)
- 2907 Highway 31 West in White House, Tennessee
- 4491 Lebanon Pike in Hermitage, Tennessee.
“We are thrilled to enhance our customers’ shopping experiences
through our new DG Market + pOpshelf store-within-a-store concept,
which further demonstrates our innovative spirit and track record
of format development,” said Todd Vasos, Dollar General’s CEO.
“Through this combined format, we aim to deliver the value and
products customers trust from a DG Market with the
continually-refreshed merchandise including beauty and seasonal
products, home décor and arts and crafts through pOpshelf. We have
been pleased with customers’ positive initial reactions, and we
look forward to welcoming additional customers to experience our
newest format.”
The Company plans to host a community grand opening celebration
for each location on Saturday, July 31 beginning at 7 a.m. The
first 100 adult shoppers at each store will receive a $10 gift card
and all customers may enjoy free coffee and breakfast snacks,
hotdogs and popcorn beginning at 11 a.m. and samples from Monster,
Coca-Cola® and Reese’s® while supplies last. Attending customers
will also be eligible to receive a complimentary DG Market +
pOpshelf tote bag with product samples and gift boxes, as well as
enter to win sweepstakes for $500 in free shopping.
About pOpshelf pOpshelf, which is an exciting and new
retail store with the vast majority of items priced at $5 or less
that offers customers an affordable and fun shopping experience.
Customers can expect a fun, joyful and guilt-free shopping
experience as they browse a selection of on-trend seasonal and home
décor, health and beauty must-haves, home cleaning supplies,
household and specialty items, arts and crafts, party planning and
entertaining needs, toys and much more!
Dollar General first announced the new pOpshelf concept in
October 2020 and has since opened 16 stores in three states. Stores
are currently under construction in Mobile and Foley, Alabama and
Aiken and Columbia, South Carolina.
Current pOpshelf locations are available online at
www.pOpshelf.com. As of May 2021, the Company currently has plans
to have approximately 25 Dollar General and pOpshelf combination
stores, as well as up to an additional 50 pOpshelf locations in
various markets by the end of fiscal year 2021.
As part of pOpshelf’s commitment to serving the communities it
calls home, the Company is also partnering with The Confetti
Foundation to provide 1,500 birthday parties in FY 2021 to children
who have to spend their birthday in a hospital, pediatric oncology
clinic or hospice facility. Through the partnership, pOpshelf hopes
to bring a little fun and joy to patients and their families during
a difficult time.
Learn more about pOpshelf here or contact dgpr@dollargeneral.com
or pr@popshelf.com for more information. Photographs to supplement
a story are also available online at
https://newscenter.dollargeneral.com/popshelf/.
About Dollar General Corporation Dollar General
Corporation has been delivering value to shoppers for more than 80
years. Dollar General helps shoppers Save time. Save money. Every
day.® by offering products that are frequently used and
replenished, such as food, snacks, health and beauty aids, cleaning
supplies, basic apparel, housewares and seasonal items at everyday
low prices in convenient neighborhood locations. Dollar General
operated 17,426 stores in 46 states as of April 30, 2021. In
addition to high-quality private brands, Dollar General sells
products from America's most-trusted manufacturers such as Clorox,
Energizer, Procter & Gamble, Hanes, Coca-Cola, Mars, Unilever,
Nestle, Kimberly-Clark, Kellogg's, General Mills, and PepsiCo.
Learn more about Dollar General at www.dollargeneral.com.
View source
version on businesswire.com: https://www.businesswire.com/news/home/20210728005307/en/
Crystal Luce, APR; dgpr@dollargeneral.com; 877-344-9477
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