The Collection Features Birdies'
Best-Selling Roadrunner Style Inspired by
21SEEDS Infused Tequila Flavors
SAN
FRANCISCO, April 25, 2023 /PRNewswire/ -- Today, two
beloved female-founded brands, 21SEEDS Infused Tequila and
Birdies, released the Top-Shelf Sneaker Collection, inspired
by empowered women who call the shots. Fueled by a love of fashion
and friendship, 21SEEDS Infused Tequila and Birdies have teamed up
to create a sneaker collection that embodies the brand's shared
entrepreneurial spirit and missions – celebrating the everyday
boss, whether she is running her own business, taking care of her
friends and family, or tackling any challenge that comes her way.
This new collection brings together a team of three incredible
women, Chrishell Stause,
Cynthia Andrews and Pam Arias, as the faces of the
campaign.
The limited edition Top-Shelf Sneaker Collection features
Birdies' reimagined Roadrunner style, which was originally released
in March 2022 and has earned a
devoted following. Offering cloud-like comfort in every step, plus
luxurious materials and a hidden wedge heel for extra height, each
shoe is accessorized with hand-cast round wood beads and vibrant
pom pom tassels that add a playful touch. Inside, the woven blanket
design featured on every bottle of 21SEEDS Infused Tequila serves
as a reminder to gather your friends and savor shared moments. The
sneakers are available in three distinct colorways that take
inspiration from the 21SEEDS Infused Tequila range: Jalapeño
(Cucumber Jalapeño), Hibiscus (Grapefruit Hibiscus), and Valencia
(Valencia Orange).
"Bianca and I have been friends for many years and have
championed each other in our entrepreneurial journeys of building
21SEEDS and Birdies. This collaboration celebrates hard working
women in the many hats they wear each and every day," said Kat
Hantas, Co-Founder of 21SEEDS Infused Tequila. "By joining
forces, 21SEEDS and Birdies hope to inspire women around the world
to realize their potential and pursue their dreams. At 21SEEDS, we
like to say #GirlsCallTheShots."
"We've admired 21SEEDS for years as another female-led brand,
from its founders to its distilleries, whose focus is empowering
women to share ideas and make connections," said Bianca Gates, Co-Founder and CEO of Birdies.
"Our brands coming together felt like a natural fit based on these
shared values, and we're excited to bring this fun new sneaker to
our communities just in time for summer."
The 21SEEDS x Birdies Top Shelf Sneakers are available to
purchase starting April 25th and
retail for $165 USD. The
limited-edition sneaker collection is available while supplies last
in-stores and online at Birdies.com.
21SEEDS encourages all 21+ consumers to enjoy their easy-to-mix
cocktails responsibly.
About 21SEEDS Infused Tequila
21SEEDS Infused Tequila
was founded in 2019 by three female entrepreneurs - sisters Kat
Hantas and Nicole Hantas-Emanuel, along with their
friend Sarika Singh - whose vision was to create great
tasting, smooth spirits with light touch flavor that are easy to
mix and enjoy. In March 2022, Diageo announced its acquisition
of the brand, a rapidly growing infused tequila available in three
varieties: Valencia Orange, Grapefruit Hibiscus and Cucumber
Jalapeño with an ABV of 35%. The founders will continue to work on
21SEEDS, collaborating closely with the Diageo North America team
utilizing its resources and capabilities to further build on the
brand's success. For more on the 21SEEDS portfolio in addition to
cocktail recipes, visit www.21SEEDS.com, and follow the brand
on Instagram (@21SEEDS) and Facebook (@21SEEDS).
About Diageo
Diageo is a global leader in beverage
alcohol with an outstanding collection of brands
including Johnnie Walker, Crown Royal, Bulleit
and Buchanan's whiskies, Smirnoff, Cîroc and Ketel One
vodkas, Casamigos, DeLeon and Don Julio tequilas, Captain
Morgan, Baileys, Tanqueray and Guinness.
Diageo is listed on both the New York Stock Exchange
(NYSE: DEO) and the London Stock Exchange (LSE: DGE) and their
products are sold in more than 180 countries around the world. For
more information about Diageo, their people, brands, and
performance, visit www.diageo.com. Visit Diageo's global
responsible drinking resource, www.DRINKiQ.com, for
information, initiatives, and ways to share best practice. Follow
on Twitter and Instagram for news and information about Diageo
North America: @Diageo_NA.
About Birdies:
Birdies is a San Francisco-based,
direct-to-consumer footwear brand founded in 2015 by Bianca Gates and Marisa
Sharkey. The female-founded brand merges elevated style,
ultimate comfort and everyday versatility with an exclusive
cloud-like cushion technology across flats, slip-ons, sandals and
sneakers designed to take women everywhere. Today, Birdies is
committed to serving as a champion for all women and building a
community centered around inspiring, supporting, and empowering
each other through collaborations, partnerships, and ongoing
philanthropic efforts. To learn more, visit www.Birdies.com.
CONTACTS:
21SEEDS Infused Tequila
Alison Brod Marketing + Communications
21SEEDS@abmc-us.com
BIRDIES
Madison Wool
SHADOW
mwool@weareshadow.com
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SOURCE 21SEEDS