NEW YORK, Aug. 4, 2021 /PRNewswire/ -- As the professional
basketball season comes to a close, basketball fans everywhere can
continue their love of the game at home with the launch of the
Crown Royal and Columbia Records gaming
collaboration: The Crown Crossover – Music, Gaming and
Culture Series. This six-episode series streams on the
official Crown Royal Facebook page, featuring Columbia Records
artists Quinn XCII, Joey Bada$$, CHASE B and more,
playing NBA 2K. This unique
partnership sits at the intersections of gaming, music and
basketball, with each artist connecting and competing with top
gamers, including iPodKingCarter, Aerial Powers, Erin Ashley Simon and Mike LaBelle.
During the weekly livestream series, a Columbia Records artist,
two NBA 2K League players from the
Detroit Pistons GT or Hawks Talon Gaming, and gamer will be
discussing their latest projects and basketball, engaging with 21+
fans, and enjoying a Crown Royal cocktail responsibly. The first
two episodes featured Columbia
artist Quinn XCII, and fans will be able to watch the final four
episodes with Joey Bada$$ and Chase B every Wednesday this
month.
In addition to the Columbia Records partnership, Crown Royal has
inked team deals with two official NBA 2K League affiliates, the Hawks Talon Gaming and
Detroit Pistons GT. As part of these deals, Crown Royal will be
working with each team to engage with fans at this exciting
connection of gaming and esports.
"Our partnership with Columbia Records, the Pistons GT and Hawks
Talon for The Crown Crossover livestream is another way for us to
take our passion and love for the game of basketball and bring it
directly to our fans," said Nicky Heckles, Vice President of Crown
Royal. "This weekly experience brings some of the league's
brightest stars, professional gamers and musicians together in a
way we can't help but be excited about."
Hosts include Jeff
Eisenband and Phil
Visu. In total, there will be six episodes through
the end of August.
"Being able to bring together music and gaming culture into one
program with our partners at Crown Royal is an authentic match,"
said Hannah Satzke, Brand
Partnerships Columbia Records. "We are excited to launch this
series with Crown Royal and our incredible group of talent."
About Crown Royal
Crown Royal Canadian Whisky
is the number-one selling Canadian whisky brand in the world and
has a tradition as long and distinctive as its taste. Specially
blended to commemorate a grand tour of Canada made by
King George VI and Queen
Elizabeth of Great Britain in 1939, Crown Royal's
smooth, elegant flavor and gift-worthy presentation reflect its
regal origins – it is considered the epitome of Canadian whisky.
For more information, visit www.crownroyal.com. Crown Royal
encourages all consumers to please enjoy responsibly.
About Diageo North America
Diageo is a global
leader in beverage alcohol with an outstanding collection of brands
including Johnnie Walker, Crown Royal, Bulleit
and Buchanan's whiskies, Smirnoff, Cîroc and Ketel One
vodkas, Casamigos and Don Julio tequilas, Captain Morgan,
Baileys, Tanqueray and Guinness. Diageo is listed on both the New
York Stock Exchange (NYSE: DEO) and the London Stock Exchange
(LSE: DGE) and their products are sold in more than 180 countries
around the world. For more information about Diageo, their people,
brands, and performance, visit www.diageo.com. Visit
Diageo's global responsible drinking
resource, www.DRINKiQ.com, for information,
initiatives, and ways to share best practice. Follow at Twitter and
Instagram for news and information about Diageo North America:
@Diageo_NA.
About Columbia Records
One of the most respected and
successful record labels in the world, Columbia Records is home to
established superstars and exciting new talent. Columbia Records is
a wholly-owned subsidiary of Sony Music Entertainment.
PRESS CONTACTS:
Kyra Zeller
DIAGEO
Kyra.zeller@diageo.com
Hailey Compton
TAYLOR
hcompton@taylorstrategy.com
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SOURCE Crown Royal