Football Season is Here! Corona® Hotline Returns with Operator Tony Romo
September 09 2020 - 8:00AM
Corona is excited to announce that Tony Romo will be returning as
the Corona Hotline Operator for a third year to get fans in the
right mindset by providing them with the ultimate “Gameday Beach”
experience during this reimagined football season.
Now through Oct. 31, fans can call the Corona Hotline at
1-844-9-CORONA to catch Romo’s gameday rally cry and fantasy
football tips and play a lighthearted question and answer game. By
answering a question from Romo, fans will have daily chances to
instantly win a newly designed Corona Lime Time Trophy, and enter
the Corona Football Sweepstakes for a chance to win the
Grand Prize trip for a beachside draft party for their 2021 fantasy
league.
“As another football season kicks off, I’m looking forward to
operating the Corona Hotline again,” said Romo. “While this
football season will look very different, it’ll be great bringing
people together around the shared passion of fantasy football. I
can’t promise fans will be successful with their fantasy squads
this year, but I’m here to help the most passionate fans get their
hands on the coveted Corona Lime Time Trophy.”
Beginning Sept. 7, Romo will again take center stage in Corona’s
fall football TV ads – the full campaign includes a complete
360-marketing effort including TV advertising, off-premise
programming featuring the new Corona Lime Time Trophy, and
social/digital promotion all centered around the Corona
Hotline.
“We’re thrilled to be bringing the Corona Hotline back with Tony
Romo for another season,” said Ann Legan, Vice President of Brand
Marketing, Corona. “This season will certainly be unique, but we
know that fans throughout the country will continue find ways to
share the excitement of the season with their family and friends.
With unrivaled enthusiasm for the game, Tony represents all the
best things about football and we know that he will continue to
help fans find their gameday beach in 2020.”
For additional details on the Corona Hotline and more info on
the sweepstakes and official rules*, click here.
The Corona brand is the number one most loved beer brand and has
been the number one imported brand family of beer in the U.S. for
more than 20 years. As always, Corona encourages consumers 21 and
older to enjoy its products and to Relax responsibly®.
About the Corona Brand FamilyThe Corona brand
family is home to Corona Extra, Corona Light, Corona Familiar,
Corona Premier, Corona Refresca and in 2020, the national launch of
Corona Hard Seltzer. The entire Corona portfolio is brewed in
Mexico by Constellation Brands and imported and marketed
exclusively to the U.S. by the company. The Corona brand is the #1
most loved beer brand and has been the #1 imported brand family of
beer in the U.S. for more than 20 years. Corona Extra, the flagship
brand of the Corona brand family, is a pilsner-style lager with a
golden hue that was first brewed in Mexico in 1925. The refreshing
flavor and carefree attitude of Corona Extra have been helping
Americans find their beach since 1981.
About Constellation BrandsAt Constellation
Brands (NYSE: STZ and STZ.B), our mission is to build brands that
people love because we believe sharing a toast, unwinding after a
day, celebrating milestones, and helping people connect, are Worth
Reaching For. It’s worth our dedication, hard work, and the bold
calculated risks we take to deliver more for our consumers, trade
partners, shareholders, and communities in which we live and work.
It’s what has made us one of the fastest-growing large CPG
companies in the U.S. at retail, and it drives our pursuit to
deliver what’s next.
Today, we are a leading international producer and marketer of
beer, wine, and spirits with operations in the U.S., Mexico, New
Zealand, and Italy. Every day, people reach for our high-end,
iconic imported beer brands such as Corona Extra, Corona Light,
Corona Premier, Modelo Especial, Modelo Negra, and Pacifico, and
our high-quality premium wine and spirits brands, including the
Robert Mondavi Brand Family, Kim Crawford, Meiomi, The Prisoner
Brand Family, SVEDKA Vodka, Casa Noble Tequila, and High West
Whiskey.
But we won’t stop here. Our visionary leadership team and
passionate employees from barrel room to boardroom are reaching for
the next level, to explore the boundaries of the beverage alcohol
industry and beyond. Join us in discovering what’s Worth Reaching
For.
To learn more, follow us on Twitter @cbrands and visit
www.cbrands.com.
*NO PURCHASE NECESSARY. Open only to legal residents of the 50
United States and the District of Columbia, who are 21 years of age
or older as of date of entry. Instant Win Game is void in New
Jersey; Sweepstakes/Instant Win Game is void where prohibited.
Starts 12:00 AM (ET) on 8/16/20 and ends 11:59 PM (ET) on 10/31/20.
The 2020 Corona Football Sweepstakes/Instant Win Game is sponsored
by Crown Imports LLC. Sweepstakes will award one Grand Prize trip
for winner and up to 11 travel companions to a Sponsor-specified
destination in the summer of 2021. No alcohol is awarded with any
prize. For complete details, see Official Rules at
CoronaFootballRules.dja.com.
MEDIA CONTACT: Constellation BrandsStephanie
McGuane 312.805.2906 stephanie.mcguane@cbrands.com
Zeno Group for Corona Lizet
Gonzalez312.254.0658Lizet.Gonzalez@zenogroup.com
A photo accompanying this announcement is available at
https://www.globenewswire.com/NewsRoom/AttachmentNg/c6efecba-9ff7-4e59-8557-4ddddb0622b5
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