CORONA, Calif., June 24, 2020 /PRNewswire/ -- Sterno
Products announced today that they will now be known as
Sterno and will be launching a new brand identity and logo
surrounding this iconic name.
"Over the last 100 years, Sterno has become a brand name
recognized for quality, performance, and innovation, that has moved
beyond just portable food warming products," said Don Hinshaw, CEO of The Sterno Group. Since
2012, The Sterno Group has made several acquisitions and launched a
number of innovative, top-selling products for both the foodservice
and consumer markets.
"Our new branding communicates a company that is growing and
evolving beyond its origination and gives confidence to customers
that when a product says 'Sterno', they know it's of the highest
quality," said Craig Carnes,
president Sterno Food Service Products Group.
The new branding is an integral part of Sterno's plans to expand
its core business and create a foundation for new endeavors.
Most recently, in response to the COVID-19 pandemic, the company
retrofitted two of its factories to produce hand sanitizer and
non-medical face masks at scale. Both products are now part of the
company's permanent product portfolio. The company will continue to
explore new lines of business to serve both foodservice
professionals and retail customers.
"To most of our customers, the shift from Sterno Products
to simply Sterno might seem to be an insignificant change.
However, this, along with the logo change, positions us to utilize
this iconic brand name to support our continued growth through
product expansions and innovations," stated Sterno's marketing
& product development vice president, David Amirault.
Headquartered in Corona,
California, Sterno is the leading manufacturer and marketer
of portable food warming systems and creative table lighting
solutions for the hospitality and consumer industries. The product
line includes portable flame and flameless heating solutions,
catering equipment and accessories, table lamps with real flame,
flameless candle solutions, and a line of premium insulated food
carriers. Most recently, in response to the COVID-19 pandemic, the
company retrofitted one of its factories to produce hand sanitizer.
For over 100 years, the iconic "Sterno" brand has been synonymous
with quality canned heat. The heritage of reliability and
innovation continues today, as Sterno continues to bring to market
new products that give foodservice industry professionals and
consumers greater control over food quality, décor and hand
sanitation. Sterno is a subsidiary of Compass Diversified
Holdings (NYSE: CODI).
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