Creating a World Without Waste: The Coca-Cola Company Teams Up with Bill Nye to Demystify Recycling in Striking Animation
April 05 2022 - 9:05AM
Business Wire
Produced by Award-Winning Animators Mackinnon
& Saunders, Short Film Shines Light on Often-Perplexing Process
of Bottle-to-Bottle Recycling
As science educator Bill Nye always says, “It’s not magic, it’s
science!” And now he’s helping to show the magic – and the science
– behind recycling.
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the full release here:
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The Coca-Cola Company teams up with Bill
Nye to demystify recycling. (Photo: Business Wire)
Today, The Coca-Cola Company teams up with Bill Nye to
unveil an animated, stop-motion short film that illustrates the
holistic recycling process. The film breaks down the ins-and-outs
of plastic recycling for viewers to demystify the process, with the
ultimate goal of inspiring action.
“As we know, we need to reuse plastic," says Bill Nye. “That’s
why I’m partnering with The Coca-Cola Company to show the science
behind the process of recycling and how we can continue to address
the global plastic waste crisis, together.”
Produced for The Coca-Cola Company by Mackinnon & Saunders,
the award-winning animators and puppeteers behind Fantastic Mr.
Fox, Corpse Bride and more, the film features an animated -- and
recycled -- version of Nye who explains the end-to-end recycling
process. As Nye narrates the process in his dynamic and engaging
style, the content takes viewers on the circular journey of a
plastic bottle, starting from the time it’s placed in a recycling
bin to it coming back on the shelf as a 100% recycled bottle
(excluding cap and label).
While roughly 59% of Americans have access to curbside
recycling1, 27% of plastic bottles are currently recycled2 in the
U.S. The Coca-Cola Company wants to help change that.
One of the company’s goals as part of its World Without Waste
sustainable packaging initiative is to collect and recycle a bottle
or can for every one it sells by 2030. The company is also
committed to making 100% of its packaging recyclable by 2025 and
using at least 50% recycled material in its packaging by 2030. This
new film highlights that recycling is critical to “closing the
loop” – using and reusing the materials in plastic bottles again
and again.
“We recognize our responsibility to help address the world’s
plastic waste crisis and to help create a closed loop economy, but
we can’t do it alone,” says Christine Yeager, Director,
Sustainability at The Coca-Cola Company North America. “And who
better than Bill Nye to help inspire everyone to understand, think,
feel, and behave differently about recycling. Still, there’s much
more that needs to be done – which is why we’re also advocating for
well-designed collection policy, funding infrastructure, and
creating greater economic demand for recycled content. But Step One
is collecting and recycling our bottles.”
Creatively, the approach to the film was not just about
visualizing this process, but also reflected the use of recycled
materials throughout. Beyond the recycled puppet of Nye, packaging
materials from Coca-Cola packaging, including plastic bottles,
labels and cardboard were incorporated into every aspect of the
short. Trees were made by reusing Sprite labels and conveyor belts
designed from recyclable cardboard, creating a film that embodies
recycling, design and function.
Fans can watch the World Without Waste film at
CokeURL.com/ClosedLoop. Recycling programs vary from community to
community. To learn about recycling programs in your local
community, visit How2Recycle.info.
About The Coca-Cola Company
The Coca-Cola Company (NYSE: KO) is a total beverage company
with products sold in more than 200 countries and territories. Our
company’s purpose is to refresh the world and make a difference. We
sell multiple billion-dollar brands across several beverage
categories worldwide. Our portfolio of sparkling soft drink brands
includes Coca-Cola, Sprite and Fanta. Our hydration, sports, coffee
and tea brands include Dasani, smartwater, vitaminwater, Topo
Chico, BODYARMOR, Powerade, Costa, Georgia, Gold Peak, Honest and
Ayataka. Our nutrition, juice, dairy and plant-based beverage
brands include Minute Maid, Simply, innocent, Del Valle, fairlife
and AdeS. We’re constantly transforming our portfolio, from
reducing sugar in our drinks to bringing innovative new products to
market. We seek to positively impact people’s lives, communities
and the planet through water replenishment, packaging recycling,
sustainable sourcing practices and carbon emissions reductions
across our value chain. Together with our bottling partners, we
employ more than 700,000 people, helping bring economic opportunity
to local communities worldwide. Learn more at
www.coca-colacompany.com and follow us on Twitter, Instagram,
Facebook and LinkedIn.
__________________________________
1 Source: The Recycling Partnership, 2020
State of Curbside Recycling.pdf
2 Source: NAPCOR: NAPCOR’S 2020 PET
RECYCLING REPORT REVEALS AN 800 MILLION POUND INCREASE OF RECYCLED
PET FOR END MARKET USE OVER THE PAST DECADE
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Bailey Rogers barogers@coca-cola.com
Coca Cola (NYSE:KO)
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