What’s Happening to Diet Coke®?
January 10 2018 - 10:06AM
Business Wire
OH, NOTHING. AND EVERYTHING.
Diet Coke — the same crisp, iconic taste launched in 1982 O.G.
Diet Coke — isn’t changing. (You don’t mess with a good thing.)
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After 35 years, Diet Coke is relaunching
in North America with a full brand restage, including a sleek new
look, modern design, new campaign and the addition of four bold,
new flavors to the Diet Coke family: Diet Coke Ginger Lime, Diet
Coke Feisty Cherry, Diet Coke Twisted Mango and Diet Coke Zesty
Blood Orange. The new packaging and flavors will hit store shelves
beginning in mid-January. (Photo: Business Wire)
But the Diet Coke you think you know is history. We’re
re-launching with a bold new look, a fresh attitude, and four
delicious new flavors, which join the iconic original.
Why?
Because every good icon knows that evolution is everything.
That’s why we’re rolling out a modern design and adding new sleek
cans – still 12 ounces with that old-school Diet Coke vibe and
great taste.
Because after speaking to more than 10,000 people and spending
years exploring all kinds of combinations like tropical, citrus and
even botanical notes, we found magic. Introducing Diet Coke Ginger
Lime, Diet Coke Feisty Cherry, Diet Coke Zesty Blood Orange and
Diet Coke Twisted Mango into the Diet Coke family. Trust us when we
say, you haven’t tasted anything like this before.
And finally, we’re switching things up because change is
delicious and because we can.
So whether you’re a longtime fan, or just the type who’s down to
try new things, give Diet Coke a taste and you’ll see what we’re
talking about.
Want the full scoop? Read “Diet Coke Launches into 2018 with
Full Brand Restage in North America” on Coca-Cola Journey at
www.coca-colacompany.com/dietcokerelaunch.
About
The Coca-Cola Company
The Coca-Cola Company (NYSE: KO) is the world’s
largest beverage company, offering over 500 brands to people in
more than 200 countries. Of our 21 billion-dollar brands, 19 are
available in lower- or no-sugar options to help people moderate
their consumption of added sugar. In addition to our
namesake Coca-Cola drinks, some of our leading brands
around the world include: AdeS soy-based beverages, Ayataka green
tea, Dasani waters, Del Valle juices and nectars, Fanta, Georgia
coffee, Gold Peak teas and coffees, Honest Tea, Minute Maid juices,
Powerade sports drinks, Simply juices, smartwater, Sprite,
vitaminwater, and Zico coconut water. At Coca-Cola, we’re
serious about making positive contributions to the world. That
starts with reducing sugar in our drinks and continuing to
introduce new ones with added benefits. It also means continuously
working to reduce our environmental impact, creating rewarding
careers for our associates and bringing economic opportunity
wherever we operate. Together with our bottling partners, we employ
more than 700,000 people around the world. For more information,
visit our digital magazine Coca-Cola Journey
at www.coca-colacompany.com, and follow
The Coca-Cola Company
on Twitter, Instagram, Facebook and LinkedIn.
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version on businesswire.com: http://www.businesswire.com/news/home/20180110005753/en/
The Coca-Cola CompanyAbby Todd, +01
404-676-2683atodd@coca-cola.com
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