Iveco Group name and logo usher in the future of new On-Highway player
September 30 2021 - 6:00AM
London, September 30, 2021
A new On-Highway reality takes shape as a global
organization tasked with safeguarding, supporting and bolstering
eight unique, yet unified brands. This is the new Iveco Group and
the unveiling of its logo is a further step towards the completion
of the spin-off of this business from CNH Industrial N.V. (NYSE:
CNHI / MI: CNHI), which is expected to occur in early 2022.
Representing this reality is its own
institutional logo which depicts Iveco Group as the holding
company. With a light and understated design, it places the
importance on the brands which it houses and pays homage to their
rich and shared heritage, clearly delineating a forward trajectory
for all of them, together. A name that accounts for the long
journey these industrial businesses have come up from, starting in
1975 with the formation of the Industrial
VEhicles COrporation.
A unique identity which uses a sober typeface,
featuring cuts and inclinations into some of the letters to express
the group’s sharp focus. The color grey evokes a sense of stability
and a strong industrial DNA, acting as a cue for the humble, yet
hardworking way forth for the Company, as it works in earnest
determination to achieve its goals. The blue dot between the words
“Iveco” and “Group” interrupts the color scheme to signal the
future, one that is influenced by sustainable innovation. This
circle adds a further element that will serve as a center point and
dynamic graphic device, suggesting balance and placing attention on
the details in the full logo composition.
Below the logo is the trickle down of the brands
spread across one horizon. At the center of the Group are the
beacon businesses: IVECO, a pioneering commercial vehicles brand
that designs, manufactures and commercializes heavy, medium and
light duty commercial vehicles and FPT Industrial, the core of the
Group which powers its sister brands’ products with its advanced
engines and transmissions and remains a global leader in providing
its vast array of powertrain technologies to customers in
agriculture, construction, marine, power generation, and commercial
vehicles alike.
Alongside them on the frontline are premium and
mass-transit bus and coach brands IVECO BUS and HEULIEZ; Iveco
Defence Vehicles for highly-specialized defense and civil
protection equipment; ASTRA, a global expert in large scale heavy
duty quarry and construction vehicles; the industry-reputed
firefighting vehicle and equipment manufacturer Magirus; and
finally, but strategically sat at the top of the tail is IVECO
CAPITAL, the financing arm of Iveco Group which supports them all.
The Financial Services division will in fact serve as the
cornerstone of Iveco Group’s new business models, especially in the
area of alternative power.
See the new logo in motion
here
CNH Industrial
N.V. (NYSE: CNHI / MI: CNHI) is a
global leader in the capital goods sector with established
industrial experience, a wide range of products and a worldwide
presence. Each of the individual brands belonging to the Company is
a major international force in its specific industrial sector: Case
IH, New Holland Agriculture and Steyr for tractors and agricultural
machinery; Case and New Holland Construction for earth moving
equipment; Iveco for commercial vehicles; Iveco Bus and Heuliez Bus
for buses and coaches; Iveco Astra for quarry and construction
vehicles; Magirus for firefighting vehicles; Iveco Defence Vehicles
for defence and civil protection; and FPT Industrial for engines
and transmissions. More information can be found on the corporate
website: www.cnhindustrial.com
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Media
contact:
Francesco PolsinelliCorporate Communications
Manager, EuropeCNH IndustrialTel.: +39 335
1776091
Email:
mediarelations@cnhind.comwww.cnhindustrial.com
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