MONTERREY, Mexico, March 15,
2023 /PRNewswire/ -- Cemex unveiled today an
updated brand in line with its ongoing evolution to help the world
reach the next frontier of sustainable living, by becoming a more
agile, innovative, and approachable company.
Cemex's logo, changing for the first time in over 30 years,
presents a fresher, closer, and more dynamic visual identity while
maintaining key elements of the company's legacy and storied
117-year trajectory. It reflects several transformative changes
that the company has undergone in recent years to be at the
forefront of the building materials industry, aiming to spearhead
the industry's transition towards innovation, digitalization, and,
above all, sustainability.
"I am excited to present the renewed image of our company," said
Fernando A. González, CEO of Cemex. "But what excites me most is
what is behind the change: a renewed commitment to helping our
customers push the boundaries of sustainable construction through
innovative solutions."
Cemex's ongoing evolution has been evident in several major
strategic initiatives the company has launched in the past few
years. With Cemex Go, the company kickstarted the digital era of
construction, bringing to market the first-ever end-to-end digital
solution for the building materials industry. By incorporating
Urbanization Solutions as a core business, Cemex strengthened its
focus on supporting the construction of resilient and sustainable
cities where people can live better lives. Within this approach is
Regenera, a Cemex company launched this year that focuses on
being a leading partner in circularity solutions, particularly
waste management.
Most recently, through the launch of Future in Action, its
sustainable excellence program, Cemex committed to leading the way
in decarbonizing the building materials industry with the most
ambitious 2030 targets available to the industry and to becoming a
net-zero CO2 company by 2050. The Science-Based
Targets initiative has validated both of these goals. As part of
Future in Action, Cemex created Vertua, a sustainable product
portfolio that leverages cutting-edge technology and innovation.
Cemex's updated visual identity signifies its clear and decisive
company transformation.
To know more, please visit the new Cemex website:
https://www.cemex.com/
About Cemex
Cemex (NYSE: CX) is a global construction
materials company that is building a better future through
sustainable products and solutions. Cemex is committed to achieving
carbon neutrality through relentless innovation and
industry-leading research and development. Cemex is at the
forefront of the circular economy in the construction value chain
and is pioneering ways to increase the use of waste and residues as
alternative raw materials and fuels in its operations with the use
of new technologies. Cemex offers cement, ready-mix concrete,
aggregates, and urbanization solutions in growing markets around
the world, powered by a multinational workforce focused on
providing a superior customer experience, enabled by digital
technologies.
This press release contains forward-looking statements within
the meaning of the U.S. federal securities laws. CEMEX intends
these forward-looking statements to be covered by the safe harbor
provisions for forward-looking statements in the U.S. federal
securities laws. These forward-looking statements reflect CEMEX's
current expectations and projections about future events based on
CEMEX's knowledge of present facts and circumstances and
assumptions about future events, as well as CEMEX's current plans
based on such facts and circumstances. These statements necessarily
involve risks, uncertainties, and assumptions that could cause
actual results to differ materially from CEMEX's expectations,
including, among others, risks, uncertainties, and assumptions
discussed in CEMEX's most recent annual report and detailed from
time to time in CEMEX's other filings with the Securities and
Exchange Commission, which factors are incorporated herein by
reference, which if materialized could ultimately lead to the
rebranding described in this release not producing the expected
benefits and/or results. These factors may be revised or
supplemented, but CEMEX is not under and expressly disclaims, any
obligation to update or correct this press release or any
forward-looking statement contained herein, whether as a result of
new information, future events, or otherwise. Any or all of CEMEX's
forward-looking statements may turn out to be inaccurate.
Accordingly, undue reliance on forward-looking statements should
not be placed, as such forward-looking statements speak only as of
the dates on which they are made. The content of this press release
is for informational purposes only, and you should not construe any
such information or other material as legal, tax, investment,
financial, or other advice.
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SOURCE CEMEX USA