CAMDEN, N.J., Nov. 13, 2020 /PRNewswire/ -- Holiday plans look
different for many Americans this year, with reduced travel – only
6% plan to fly – and gatherings limited to close circles of people.
According to a 2020 Thanksgiving survey by Campbell Soup Company,
there will be an influx of first-time hosts and nervous cooks this
Thanksgiving due to smaller, more intimate holiday
Notable findings from the survey include:
- Small but mighty. Compared to a typical year, more than
half of consumers will celebrate Thanksgiving with fewer
- Home sweet home. Nearly two thirds (65%) of consumers
will celebrate Thanksgiving in the comfort of their own home.
- Rookie host with the most. More than 1 in 5 (22%) will
be first time Thanksgiving hosts.
- Sides are the stars. More than three quarters (77%) of
consumers said mashed potatoes are one of their favorite
Thanksgiving side dishes.
- No-Fail "GBC." 41% of first-time hosts rated Green Bean
Casserole as top "no fail" holiday dishes.
With so many first-time Thanksgiving hosts, many are nervous
they may experience a mishap with their beloved traditional dishes.
Manhattanites in particular are feeling the pressure, with numerous
transplants not returning home for the holidays this year. Over 1
in 3 Manhattanites (35%) will be first-time hosts, with 67% saying
they will celebrate with fewer people than usual and 66% of survey
respondents dreading the possibility of an epic cooking
Enter Campbell's Dinner
Insurance – a holiday side dish solution hub where first-time hosts
can find easy, no-fail holiday recipes. And, if your dish still
doesn't go as planned on Thanksgiving, Campbell's has you covered. In partnership
with Instacart, the North American leader in online grocery
delivery, all Manhattan residents
will receive the opportunity to insure their Campbell's side dish ingredient purchases. In
this Dinner Insurance pilot program, Instacart cooks can submit a
claim to receive a gourmet replacement side dish with same-day
delivery on Thanksgiving.
"We know Thanksgiving will look and feel differently this year –
with so many first timers assuming the responsibility of cooking
their favorite holiday meals for a smaller gathering," says
Linda Lee, Chief Marketing Officer
of Meals and Beverages, Campbell Soup Company. "We also know that
while we look forward to that centerpiece turkey, our mouths water
when anticipating the classic side dishes of the Thanksgiving
table. Our goal with Dinner Insurance is to remind everyone that
even in the toughest of times, Campbell's is here to make holidays easier and
more delicious with our no-fail classic side recipes."
In addition to no-fail recipes, consumers are looking to make
this year as stress-free as possible. 80% of consumers use online
grocery shopping services and nearly a quarter plan to use them
more than last year for Thanksgiving shopping in 2020. The brand's
partnership with Instacart provides access to millions of consumers
who are actively shopping for Thanksgiving.
"Dinner Insurance is a 'first to market' program in many ways,"
says Seth Dallaire, Chief Revenue
Officer, Instacart. "This partnership has allowed us to pilot new
consumer marketing and co-branded tactics that will truly drive
sales and awareness. We are thrilled to join Campbell's on a unique program that not only
unlocks added value and engagement for their growing customer base,
but truly helps those during an unprecedented holiday."
No-fail side dishes offered through Dinner Insurance include
Campbell's Green Bean
Casserole, Pepperidge Farm Savory Stuffing, Swanson
Double Stock Mashed Potatoes and Pepperidge Farm Baked
For classic, no-fail Thanksgiving recipes and to learn more
about the Manhattan Dinner Insurance pilot program, visit
About Campbell Soup Company
Campbell (NYSE: CPB) is driven and inspired by
our Purpose, "Real food that matters for life's moments." For
generations, people have trusted Campbell to provide authentic, flavorful and
affordable snacks, soups and simple meals, and beverages. Founded
in 1869, Campbell has a heritage
of giving back and acting as a good steward of the planet's natural
resources. The company is a member of the Standard and Poor's 500
and the FTSE4Good Index. For more
information, visit www.campbellsoupcompany.com or
follow company news on Twitter via @CampbellSoupCo.
Instacart is the North American
leader in online grocery delivery. Instacart shoppers offer
same-day delivery and pickup services to bring fresh groceries and
everyday essentials to busy people and families across the U.S. and
Canada. Instacart has partnered
with more than 500 beloved national, regional and local retailers
to deliver from nearly 40,000 stores across more than 5,500 cities
in North America. Instacart's
delivery service is available to more than 85% of U.S. households
and 70% of Canadian households. The company's cutting-edge
enterprise technology also powers the ecommerce platforms of some
of the world's biggest retail players, supporting their white-label
websites, applications and delivery solutions. Instacart offers an
Instacart Express membership for unlimited free delivery on orders
over $35. For more information, visit
www.instacart.com. For anyone interested in becoming an Instacart
shopper, visit https://shoppers.instacart.com/.
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