LAKE SUCCESS, N.Y.,
Sept. 15, 2016 /PRNewswire/ --
Broadridge Financial Solutions, Inc. (NYSE:BR) has expanded
Opportunity Hunter, its predictive analytics solution that empowers
fund firms to strategically identify their best sales targets. In
addition to top registered investment advisors (RIAs), the
prospecting platform now includes independent and regional
broker-dealers (IBDs), one of the fastest growing distribution
investment channels.
According to Broadridge's Fund Distribution Intelligence, RIAs
and IBDs held more than $4.35
trillion in long-term mutual fund and ETF assets at the end
of this year's second quarter. During that period, IBDs increased
assets by $79 billion over the prior
quarter, the largest increase of any distribution channel.
To address this growing segment, Broadridge integrated IBDs into
Opportunity Hunter. The expanded platform enables fund firms
to also identify IBDs based on actual shareholder positions, giving
them instant intelligence on location, clients, sales and fund
comparisons. Broadridge clients using the platform have reported a
more effective and improved sales process, including a client that
reduced the number of sales meetings required to close a deal by 25
percent.
"Before Opportunity Hunter, fund firms had been relying on
static, broad datasets that provided general industry information
about RIAs and IBDs, making targeting extremely inefficient and
challenging," said Dan Cwenar,
president, enterprise data and analytics, Broadridge. "Now firms
can target the best prospects geographically and help their
representatives have a better understanding of how their existing
RIA and IBD clients are positioned and engage in more meaningful
and informed conversations."
The Opportunity Hunter solution offers access to more than
13,000 RIAs and more than 1,500 IBDs with geographic searches to
filter research to specific target locations. It calculates the
sales potential with each RIA and IBD office, based on the total
assets and types of assets held by advisors working for those
firms. It compares funds against actual investments held by
prospects using almost 200 data points provided by Morningstar
including performance, rating, expense and risk attributes.
Presented in a simple, mobile-enabled user interface, Opportunity
Hunter substantively increases the efficiency of a firm's sales
team.
"When sales people are able to position products against the
competition, and quickly identify their best opportunities, they
are more efficient and effective. Opportunity Hunter can be thought
of as a navigation system that points fund sales teams to their
best prospects, and then tells them what is most likely to be
successfully sold when they get there," added Cwenar.
About Broadridge
Broadridge Financial Solutions, Inc. (NYSE:BR) is the leading
provider of investor communications and technology-driven solutions
for broker-dealers, banks, mutual funds and corporate issuers
globally. Broadridge's investor communications, securities
processing and managed services solutions help clients reduce their
capital investments in operations infrastructure, allowing them to
increase their focus on core business activities. With over
50 years of experience, Broadridge's infrastructure underpins proxy
voting services for over 90% of public companies and mutual funds
in North America, and processes on
average $5 trillion in fixed income
and equity trades per day. Broadridge employs approximately
10,000 full-time associates in 16 countries.
For more information about Broadridge, please visit
www.broadridge.com.
Media
Contacts:
|
|
Linda
Namias
|
Joe
LoBello
|
Broadridge Financial
Solutions
|
Brainerd
Communicators
|
+1
631-254-7711
|
+1
212-986-6667
|
linda.namias@broadridge.com
|
lobello@braincomm.com
|
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SOURCE Broadridge Financial Solutions, Inc.