More than 80 initiatives were taken over the course of approximately four months, involving 700 volunteers and 81 local partners with 225 hours of activities and benefits to 27 thousand people.
Of the actions implemented, those concerned with infrastructure contributed to the upgrading of the facilities of seven social organizations serving the residents of Bom Conselho (PE), Capinzal (SC), Herval D Oeste (SC), Lucas do Rio Verde (MT), Rio Verde (GO), Salto Veloso (SC) and Uberlândia (MG), and renovating five public areas (parks and public squares) in the municipalities of Francisco Beltrão (PR), Mineiros (GO), Uberlândia (MG), Lajeado (RS) and Videira (SC), with a direct impact on residents quality of life.
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In 2012, volunteer actions will start in 13 new cities.
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Support for municipalities
Social Action
The program, led by the human resources department of the company, aims to facilitate access to services in the areas of health (medical, dental and nutritional guidelines), citizenship (withdrawal and/or legalization of documents, legal advice) and education, and provide cultural, leisure and sports activities in the cities where BRF has production units. The Company, in partnership with local companies and institutions (such as Sesi, with Cozinha Brasil), acts as an agent for social change, encouraging employees and town unions to exercise citizenship, solidarity and volunteering, working for the social development of the region and country. In 2011, the initiative took place in the cities of Mirassol D Oeste (MT), Cruzeiro do Sul (RS), Caiaponia (GO), Videira (SC), Itumbiara (GO), Ijuí (RS) and Carambeí (PR), with 92,316 beneficiaries. Since its inception in 2003, the program has accomplished nearly 450 thousand actions.
Support for entities
R$ 500,000 was donated to the Fundação Luverdense de Saúde for the expansion and modernization of the São Lucas Hospital in Lucas do Rio Verde (MT), for which BRF provides maintenance services. The project, already under implementation, provides for increased hospital facilities, with the inclusion of 20 new beds, as well as the acquisition of new equipment for diagnosis and treatment given to patients.
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In addition, the Company donated R$ 100,000, to the Fundo Estadual dos Direitos da Criança e do Adolescente de Pernambuco [State Fund for the Rights of Children and Adolescents of Pernambuco], via Tax Incentive Law (Law 8.069/1990), which was directed to the Pernambuco Project to Fight Sexual Violence, led by Childhood Brasil.
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Sport
Sadia-sponsored investments in sport are driven by two elements: high performance and engagement. With the former, which involves sponsoring confederations, athletes and high-performance events, the Company intends to maintain its close ties with sport helping develop several different sporting activities in Brazil. The second focus engagement reflects the belief that food and life must be good, encouraging sport through outreach events and guidance towards adopting new attitudes. From the Company s perspective, sport should not be viewed as an obligation but as the most entertaining way of leading a healthy and balanced life.
The Sadia Platform includes the following programs: sponsorship of the Brazilian Judo Confederation; support for the Brazilian Water Sports Confederation; rhythmic junior and high-performance gymnastics in Toledo (PR); and the Sadia Family (a group of sponsored athletes). The main objectives are getting the public to engage in sporting activities and fostering healthier and more balanced lifestyles for those practicing sport and for the population in general and not forgetting its importance in the light of the approaching 2016 Summer Olympics to be held in Brazil.
Brazilian Judo Confederation (CBJ)
Sadia is the main sponsor and exclusive provider of food for the Confederation. In Brazil, there are 3 million judo practitioners and 700,000 national athletes. The sport has earned the country 15 medals in Olympic Games and 28 medals in world championships. The sponsorship highlights Sadia in all development initiatives of the sport, especially with the Olympic Games in Rio de Janeiro in 2016.
Brazilian Aquatic Sports Confederation (CBDA)
Sadia is a supporter of the Brazilian Aquatic Sports Team and the exclusive supplier of food for the Confederation. There are about 11 million players and 100,000 national athletes in five sports: swimming, marathon swimming, diving, water polo and synchronized swimming. Brazil won 11 Olympic medals in this sport and 12 awards in world championships. As in judo, these sports will be highlighted in the 2016 Olympics.
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